how to use pinterest for brand building
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Things you will learn:3 Tactics, using Google + That Will Destroy Your Competitions Morale3 Of the most notable features of Google +Why You Should, or Should Not Spend Any Time Worrying About Google +TRANSCRIPT
HOW TO USE PINTEREST FOR BRAND BUILDING
SocialMatica’s Social Media Workshop Series
Pinterest (The New Kid In Town)
What You’re Going To Learn1. Pinterest Basics2. Value of Pinterest To Brands3. How To Leverage Pinterest for Company
Introduction
• Who is SocialMatica– What We’re About– Why We’re Doing This– Free Software Tool
http://agencysnap.socialmatica.com• Who is Joshua Barnes – Director of Social
Strategy• Hash Tag #smtca Questions– This week or future workshop content
A Couple Assumptions
• What’s All The Buzz About?• You’ve Prolly Seen The Referral Traffic
Statistics• It’s A New Social Network So It’s Got To Be Good Right?• You Prolly Just Want To Know More
Some History
• Launched Early 2010• Built On The Concept OfCuration• There Are Copyright /Legal Concerns
My Research
• I Built Some Boards• I Looked At Boards• I Looked At How A Marketer Could Use It• I Even Built Some Examples Using Audience
Members Brands…Yeah…Your Brand Might Be Featured In This Workshop!
The Highlight Features
• Social Network – Followers, Follow, Pinned• Pictures, Video (Youtube – others click
through)• Pin, Pinboard, Pinner, RePin, Badge• Hash-Tags & Keywords
Things To Remember
• When Pinning Original Images– Name Them With Keywords
• When Pinning Curated Images– Put Keywords In The Description Box– Attempt To Pin The Image From The Landing Page
You Want People To Go To• When Re-Pinning – Comment On It (keywords)• Facebook Images CAN Be Used – But There’s A
Trick! (even though Pinterest says they can’t)
The Facebook Trick
Paste The Url Into The Browser
Click “Pin It” From Your Browser
The Value Of Pinterest To Brands
• Brand Building• Referral Traffic• Promotions• New/Disparate Audiences• Highly Curative • SEO Opportunities• Access To Real People With Persistent
Motivation
Why I’m A Little Suspicious…
Let’s Talk
• Pinterest Traffic Is Up 150+% From Dec 11’ To Jan 12’ 10mm+
• They Are In The Top 10 Social Networks According To Hitwise – Click For Reference
• Referral Traffic Is Very High (there’s a reason & it’s not necessarily good)
• Sites Needing Volumes of Traffic Can Look To Pinterest
Why Shouldn’t You Use Pinterest
• You’re Concerned About Legal Issues• You Can’t / Don’t Curate• Traffic To Your Main Site Isn’t Crucial• You Can’t See A Strategic Problem Pinterest
Value Provides (me too scam)• You Can’t Use Youtube For Video Marketing
Let’s Look At Some Examples
• Catalina Island Vacations• Kelley Blue Book
Win
First Catalina Island Vacations
The Profile View
Advantages
• It’s A Clever Use Of The Display Features• It’s Game Oriented• Allows Two Layers Of Visual Stimulation
(enhance click throughs)• Gives Ability For Loyal Ambassadors To Help
You Create Credibility (Imagine A Survey Campaign In
Tandem That Drives Clients To Comment On This Board)
Let’s Browse The Board
The Benefits
• In 30 Minutes…– I Created An Interesting Concept– Explorers May Tug On Any Of These Images Pulling
Them Back To My Board & Contest– I Strategically Re-Pinned People Interested In Vacation
Things• Creating New Followers• Exposing My Pins To A Wider Audience
– I Have A Billboard Promotion That Is Freestanding– Images Hosted On Your Blog Would Bring Clicks To Your
Blog
Now Kelley Blue Book
My Pre-Work Observations
• Consumer Oriented• Search Driven Traffic (I assumed)• Highly Influential In The Market• Probably Benefit Most From After Market
Conversions (credibility)• Helps Validate Reach For Advertising• I Saw A Facebook Contest
The Board View
Keyword Research
Advantages
• Multi-Social-Site Commenting• Cross-Marketing Integration• SEO• Contest Reach• Data For Reach (click through)• Create A Sequence That Is Engaging But Also
Drives Clicks
The Board View
The Benefits
• In 30 Minutes…– I Created A Contest That Cross-Promoted KBB FB Post– Free Standing Contest, Each Image Refers People To
The Landing Page Of The Contest– I Used Art To Compel People To View
• Instantly Got 8 Followers
– Promotion Viewable On The Board Or From Any Image– Helped My SEO Program By Using A Keyword String
That Has 1.5 mm Searches– Bit.ly To Track Clicks
Other Brand Examples• Chobani – Boring In My Opinion• Oreck – Useful – Cat Internet Phenomenon, Meme’s• Mashable – Good Cross Marketing Promotion• Top Ten Followed Pinterest Brands
– Perfect Palette– Real Simple– The Beauty Department– HGTV– Apartment Therapy– Kate Spade New York– Better Homes & Gardens– Whole Foods– West Elm– Mashable
Before We Get To Conclusions
• Upcoming Workshops Are:– Launching Out Truth Series For 5 Weeks!
• The Truth About Social Media Tools – Breaking Down Some Industry Standard Tools & What Works, What Doesn’t
• {in a few weeks} The Truth About Content Marketing – Why You Don’t Have To Be Steve Jobs Be A Successful Content Marketer
– Check Out Our Curation eBook – http://training.socialmatica.com/how-to-use-conten
t-curation-to-build-gate/
Conclusions
• Pinterest Is More Likely To Have Women In General As Audience Members
• Creative Types• Explorers• Adventurers• Will Drive Traffic, Maybe Kill Your Bounce Rate
Though• Overall, Worth It If You Have The Go Juice…
Questions?
If you’d like a free account to AgencySnap, just send us a note to the email above and we’ll reply with login details.