how to use seo and sem
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Beginner’s Guide to SEO
Neil PatelQuickSprout
1. The Fundamentals
The Fundamentals
• Research, research, research• Content is king• Cleanliness is next to
Godliness• Are you LinkedIn?
1. The Fundamentals-------------------------------------------------
2. Keyword Research
Keyword Research
Don’t be foolish! Just because akeyword has high search volume, itdoesn’t mean it is a good keywordto target.
Low Hanging Fruit
Find descriptive keywords with few competitors and high search volume.
1. The Fundamentals-------------------------------------------------
2. Keyword Research-------------------------------------------------
3. Content is King
Content is King
Content helps search enginesdetermine what to rank a webpage for.
The Good Stuff
• Evergreen content• Fresh content• How to guides, lists, and
resourceful information
Why not start a blog?
You can easily add content through ablog, update it whenever you want, and still get site wide search enginelove.
The Bad Stuff
Irrelevant and duplicate content can hurt your rankings. Stay
away from it.
1. The Fundamentals-------------------------------------------------
2. Keyword Research-------------------------------------------------
3. Content is King-------------------------------------------------
4. On Page Factors
On Page Factors
Don’t forget the basics: headings, meta tags, title tags, sitemaps,domain name, URL structure,site structure, and alt tags
Ideal URL Structure
• Keyword rich• No extraneous characters• The shorter the better• No underscores• Sub-domains over sub
directories
Ideal Site Structure
• Cross linking within the content
• Nofollow junk links• Keep pages under 100 links• Link to internal pages
Optimize Your Images!
• Every image should have a unique alt tag
• Use of the long description tag
• Enable enhanced image search in Google Webmaster Tools
1. The Fundamentals-------------------------------------------------
2. Keyword Research-------------------------------------------------
3. Content is King-------------------------------------------------
4. On Page Factors-------------------------------------------------
5. Link Building 101
Link Building 101
If you want to be popular on the web, you have to get other people to link to you.
What makes a good link?
• Rich in anchor text• In text link• Relevant/authority site• Permanent link
What makes a bad link?
• Paid text link• Footer/site wide link• Spammy/irrelevant site• Too rich in anchor text• Reciprocal link
Want a high PageRank?
If you want a high Google PageRank you better get those links.
How to Build Links
• Write good content• Create buzz in the
blogosphere• Leverage social media sites• Leverage directories• Email website owners
Don’t Lose Your Links
If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect.
Appendix
• tools.seobook.com/firefox/seo-for-firefox.html
• siteexplorer.search.yahoo.com/
• google.com/webmasters/tools
• mattcutts.com/blog/dashes-vs-underscores