How to Use Social Media for Academic Branding

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Post on 11-Aug-2014

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Your online presence, by design. 3-step social strategy for profs, teachers, grad students & researchers.

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  • AcademicBranding YourOnlinePresence,byDesign bySidneyeveMatrix
  • Wedontgetafirstchanceto makeafirstimpression. intheageofthesocialweb
  • digitalfootprint bydefault many educatorshavea
  • noteveryonesdepartmenthomepageis anoptimizede-portfolio(likethisoneis) PDFCVkeywords speakersprofile researchabstracts newsmentions socialproof value-added elements:
  • newtransparencies Thebestwaytocontrolwhatkindsof informationotherswillfindaboutus onlineistoprovidequalitycontentand createwell-designedprofilesourselves. ~BertalanMesk authorofSocialMediainClinicalPractice intheageofsocialmedia
  • yourdigitalfootprint not bydefault,but bydesign thechallenge?tocreate
  • facultyusesocialmedia forself-promotionor professionalnetworking Source:2014surveyof8,000higheredfacultybyBabsonResearchGroupandPearson 55% today
  • insignificantfrivolousegocentricnarcissistic Source:researchbyAndyCoverdale 2012TheUniversityofNottinghamUK personalbranding oftengetsabadrap thatpercentagemightbehigherexcept
  • underbranded ormisbranded asaresult,academicsareoften Source:JournalofInteractiveMarketing,2011 studybyProfLaurenLabrecque,MarketingDept.LoyolaUniversity
  • adiscoverability dilemma thisresultsin
  • missedopportunities forcollaboration whichmeans &datasharing &speakinginvites
  • Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013 medianTwitterfollowing ! mediandepartmentsize theseresearchersfoundthe ofprofsinthis studywas 730xlargerthantheir
  • biggestbarriertotechadoption?time Source:InternetandHigherEducation,Facultyinstructionalattitudes 2011studybyJ.Ulrich&M.Karvonen,WesternCarolinaUniversity
  • anotherhurdle: socialmediaactivitiesunrecognizedas legitimatescholarlyoutput/impact
  • weneedastrategic approachto professional online publishing & networking formaximumROIin timeonline
  • Your prole. Publishing. Your PLN. 3stepstrategy: whattodo?trythis
  • improveyour personalSEO
  • Getyour Google+ insteadofsending searcherstoFacebook...
  • landingpage designapersonal yourinternethomebase forbetterSEO
  • yourname.com buyyourdomains (allofthem)
  • blogging alivingresume considertakingup
  • Academic blogs are proven to increase dissemination of economic research and improve impact. ! Source:2011researchbyDavidMacKenzieandBerkOzler, publishedbyTheLondonSchoolofEconomics Weknowthat ~WorldBankReport
  • freeplatform greatthemes SEO-ready
  • freeplatform greatthemes opensource
  • instead of a full website... aminimalistnameplatesite
  • 2extraideasfordigitalassets yourlandingpage ! oh,andheres to addto
  • speakers page helpeventplanners findyouonline 1
  • testimonials bio sampletalks anatomyofa speakerspage headshot
  • addCV,slides,video, tweets,sampletalks freeonline speakerspage !
  • designtemplatesstartat$5
  • conducta personalcontent audit nextstep:
  • experiment with yourwork,optimizedfortheweb social publishing
  • image: Shereen M from ickr revise,recycle,repurpose auditexistinginformationassets statusupdates photos slides articles lessonplans rubrics
  • yourwork intomobile-optimized social-readyinfosnacks ! morselizing
  • convertthis... tovisuallycommunicatemorselsofyourwork soforexample,
  • tothis(thesispostcardsdesignedbymystudents)
  • afreetooltomakedigitalpostcards:
  • convertthis... findthestoriesinyourresearchdata,and
  • tothis
  • visual storytelling with research narratives
  • avisual research article openingup datasets
  • design tools free infographic
  • extendthelife&reachofyourpresentation publishyourslides
  • iPad-ready freeslidedesigntoolinthecloud
  • easytoread todownload toshare toembed research posters
  • researchposters
  • Firstthingpeopledoafterthey getaconnectionrequest? Lookatyourprofile.
  • personallearning network expandyour actionstep: &increaseROIinsocialmedia
  • #1sitefor academic professional networking
  • 3upgrades foryourlinkedin profile ! oh,andheres
  • Interactwithatleastfive groupsperday.Sharean industryarticleyoufound interesting.Readother groupmemberspostsand givegoodadvice.Thenit wontbeawkwardtosend requeststoconnect--theyll rememberyou. groups ~YasheakaOakleyPRPro 3howaboutthose
  • Beingorganizedenablesreciprocity andallowsyoutostrengthenand leveragerelationships. ~SoumitraDutta
  • Ishareover20 otherbloggers contentonTwitter everyday. reciprocity
  • roundup
  • reciprocity Step1.createroundup.Step2:
  • PLN a great makes all the dierence