how to use social media to engage & build your business

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Using Social Media To Engage & Build Your Business by: Patsy Stewart Social Media Practitioner May 10, 2011 Nelson County SBDC & Economic Development Authority

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Social Media Workshop for Nelson County Small Business Development Center & Economic Development Authority presented by Patsy Stewart, Social Buzz Lab.

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Page 1: How to Use Social Media to Engage & Build Your Business

Using Social Media

To Engage & Build Your Business

by: Patsy Stewart

Social Media Practitioner May 10, 2011

Nelson County SBDC & Economic Development Authority

Page 2: How to Use Social Media to Engage & Build Your Business

Social Media Impacts

Your Market

• Facebook 665+ million active users

• Twitter 175+ million users

• LinkedIn 100+ million users

• YouTube over 2 billion views / day

Page 3: How to Use Social Media to Engage & Build Your Business

Should You Be Marketing on

Facebook and Twitter?

Facebook is the #1 social

destination

50% of active users log on to

Facebook in any given day

Average user has 130

friends

People spend over 700

billion minutes per month on

Facebook

Average user is connected

to 80 pages

More than 30 billion pieces

of content shared each

month

Twitter has 75 million users

worldwide with 460,000 new

accounts being added daily

Twitter generates 140 million

tweets per day

Twitter users are more educated

and have higher incomes than

general population

67% are more likely to buy

brands they follow

Largest age group on Twitter is

35-49

Every tweet is an individual web

page and indexed by Google

Page 4: How to Use Social Media to Engage & Build Your Business

Understand the

ROI of Social Media

It’s NOT about Selling

It’s about Building Relationships

Page 5: How to Use Social Media to Engage & Build Your Business

Social Media Benefits

2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

Social Media Examiner April 2011

Page 6: How to Use Social Media to Engage & Build Your Business

Keys to Using Facebook

for Business

• You must create a business page not a profile

• Unlimited number of likes (fans) for your page

• Anyone can view our Facebook Page

• Content posted on your page is indexed by Google

• Brand your page with custom graphics

• Post content as the page or use your personal

profile

• Update frequently to harness the power of news

feed

• Promote your page through Facebook Deals

• Run contests and sweepstakes

Page 7: How to Use Social Media to Engage & Build Your Business
Page 8: How to Use Social Media to Engage & Build Your Business

Using Twitter for Business

• Tweet in 120 characters if possible to save room for re-tweets.

• Tweet valuable info and include links to posts, videos, pictures. Use shortened. urls (bit.ly, budurl, etc).

• Tweet @ your followers with engaging comments.

• Re-tweet is a powerful distribution mechanism. 1 in 5 tweets should be a RT.

• Use your keywords frequently in tweets for better search engine positioning.

• Use Facebook and LinkedIn Twitter Apps.

Page 9: How to Use Social Media to Engage & Build Your Business

Virginia recognized for wine-tourism campaign on Twitter The Associated Press

© August 14, 2010

RICHMOND

Virginia has won a national tourism award for its social media campaign about wine travel in the state.

Gov. Bob McDonnell says the Virginia Tourism Corporation has won a Mercury Award for Niche Marketing from the

U.S. Travel Association. The industry group awards only 12 each year.

Virginia took home top honors for Vintage Tweets. The social media campaign used the networking website Twitter to

promote wine tourism. The campaign targeted media, bloggers and consumers.

Officials say the state is becoming one of the top wine destinations in the country.

Virginia is home to 160 wineries, 16 wine trails and was recently named one of the top five up-and-coming wine

destinations in the world by Travel + Leisure magazine.

Page 10: How to Use Social Media to Engage & Build Your Business

LinkedIn to

Showcase Your Company

• Brand your company with graphics and images

• Get reviews and showcase recommendations

• List and describe products and services

• Analytics allow you to benchmark your company

against similar companies

• Showcase careers and

post job openings

• See who follows your

company

Page 11: How to Use Social Media to Engage & Build Your Business
Page 12: How to Use Social Media to Engage & Build Your Business

Your YouTube Channel

• Brand your channel with graphics and images

• Use as a social butterfly in blogs, Facebook and

twitter

• Provide value in how-to, tourism, entertainment,

testimonials, success and product reviews

• Great for keyword search

engine optimization

• Flip video cameras and smart

phones create inexpensive

alternative

Page 13: How to Use Social Media to Engage & Build Your Business
Page 14: How to Use Social Media to Engage & Build Your Business

Benefits of a Blog

Companies That Blog Have Far Better Marketing Results

Why are indexed pages important? The more pages you have on your site, the more

chances you have of getting found in search engines.

Why are website visitors important? Because more visitors mean more people to convert to

leads and sales.

Why are inbound links important? Because they signal authority to search engines, thus,

increasing chances of getting found in search engines.

Page 15: How to Use Social Media to Engage & Build Your Business
Page 16: How to Use Social Media to Engage & Build Your Business

Use Social Media to

Create BUZZ for Your Brand

• Integrate social media with traditional media • Business cards

• Website

• Brochures and printed materials

• Voicemail and email signature files

• TV and radio commercials

• Newsletters

• Link social networks together (saves time)

• Connect with like minded people and businesses

• Add share links to your website and products

• Become an industry thought leader • Your business needs a blog

• Comment on other blogs

• Answer questions on Facebook and LinkedIn

• Give back to you customers… Thank You Economy by Gary Vaynerchuk

Page 17: How to Use Social Media to Engage & Build Your Business

Engaging to Build

Relationships

• Monitor your sites for activity (kurrently.com,

socialmention.com)

• Comment an all activity (negative and positive)

• Comment on others walls and blogs

• Use search functions to find conversations –

search.twitter.com and facebook search

• Use polling and surveying

• Ask questions, ask for advice

• Post photos and videos

• Use your wall as a chat room for conference calls and

webinars

Page 18: How to Use Social Media to Engage & Build Your Business

Social Media Practitioner and Social Buzz Lab Owner,

Patsy Stewart has 10 years of Marketing and Branding

experience with a strong background in Digital Media. She is

passionate about helping companies understand how they

can use social media to generate BUZZ around their brand.

She has extensive experience integrating social media with

traditional media. Patsy is a National Speaker and a

contributor to Social Media Today as well as guest posts on

many social media blogs. She is the author of the ebook

“How to Grow Your Digital Footprint”.

www.WeBuildBuzz.com 540-632-2623 [email protected]