how to use social media to get your dream job
DESCRIPTION
With long-term unemployment at an all time high, temp labor becoming the norm, and job growth expected to be flat over the next couple years, people who have a strong Internet presence are at a strong competitive advantage over people who do not. It is more important than ever to manage your online presence and develop a strong personal brand. Here are 10 steps on how to use social media to increase your career opportunities and land your dream job.TRANSCRIPT
How to Use Social MediaTo Land Your Dream Job
About Me
The Current Employment EnvironmentUnemployment rate is improving – 9.7% in January 2010But, 4.8M jobs were lost in 2009 alone – 600K more than expectedJobless rate is at an all time high - 14.8 million unemployed Americans jobless for an average of 30 weeks Underemployment rate hit 19.7% in MarchEmployers reluctant to hire full time. Job growth expected to be flat in 2010
The Importance of Personal Online BrandingReality Check #1: You will not get your next job by submitting your resume to HRReality Check #2: 70% of HR professionals have rejected applicants because of online informationReality Check #3: A new breed of personnel specialists scour social networks for potential candidates
What this means?How you manage online presence is more important than ever
10 Steps to Using Social Media to Enhance Your Career
1. Establish a Your Online Presence2. Using Keyword Research to Brand Yourself3. Own Google Results for Your Own Name4. Follow the Right People5. Work LinkedIn Like a Pro6. Blog Like An Expert7. Make Love to the Camera8. Build Links like an SEO9. Bridge Online with Offline10. Get Geeky About Data
1. Establish a Your Online PresenceTake inventory of your social media arsenal
WordPressBloggerLinkedInFacebookTwitterFlickrFriendfeedYouTubeVimeoSlideShare
2. Use Keyword Research to Brand Yourself
Google your name – how hard will it be to rank on page 1?What keywords are relevant to your profession or industry?What keywords are related to your niche?What makes you different from everyone else?What is your 30 second elevator pitch?Do you anticipate changing careers?
2. Use Keyword Research to Brand Yourself
Google Adwords Keyword Research Tool
3. Own Google Results for Your Own Name
Get accounts on all the major social networksMake sure you select the vanity url optionIf you are committed to your career path, choose a URL that includes your name + keywordLink the sites together
3. Own Google Results for Your Own Name
4. Follow the Right People
Who?Thought leadersInfluencers Networking mavensPeople who work in your dream company
Where?Google nameGoogle “name + blog”Google “name & name of social site”
How?Subscribe to blog RSSComment regularly on blogEngage via Twitter using @ and RTFan, Like, Share & Comment on FacebookComment on LinkedIn activity feed
5. Work LinkedIn Like a Pro
Get your LinkedIn Vanity URLGet a LinkedIn Extreme MakeoverCreate your LinkedIn email signatureParticipate in LinkedIn AnswersJoin LinkedIn Groups & participate in message boardsIncrease your networkLeverage you networks for introductions
6. Blog Like An ExpertSign up for a free Blogger or WordPress.com accountCreate content that showcases your expertise & unique perspective of your industryLink to other blog posts written by industry thought leaders, influencers, & mavensSign up for Google Alerts to get notified of the latest news & blog posts related to your keywords
7. Make Love to the CameraGet found in Google image search
Proliferate the web with photos of youOptimize your image files names e.g. john-smith-at-adtech.jpgEmbed those images in your blogOptimize the image alt attribute e.g. John Smith at AdTech
Get found in YouTube & show up in GoogleCreate a short video resumeSign up for a YouTube account & upload your videoOptimize your video titles, description & tags with your name and keywords
7. Make Love to the Camera
8. Build Links like an SEO
Use keyword rich link textInterlink all your social media profilesBuild more links in order of importance – your most important site needs the most linksGet your friends, family, alma mater, clubs, etc to link to you
9. Bridge Online with Offline
Sign up for Meetup, Upcoming, & PlanCastFind thought leaders, influencers, networking mavens & friendsRSVP for local eventsScan the guest list and ID who you want to meet
10. Get Geeky About Data
Where is your traffic coming from?How are people finding your content?Who is retweeting your Tweets?What links are getting clicked on?
Questions?Connect with me on:
Twitter.com/lornaliFacebook.com/lornaliLinkedin.com/in/lornaliYoutube.com/lornaliana
Websiteswww.Lornali.comwww.GreenMarketing.tv
ResourcesGuy Kawasaki’s LinkedIn Profile Extreme Makeoverhttp://blog.guykawasaki.com/2007/01/linkedin_profil.html
Strengthen Your Professional Brand Through LinkedInhttp://blog.linkedin.com/2007/09/26/brand-steve-patrizi/
Dan Schawbel’s Personal Branding Bloghttp://www.personalbrandingblog.com/
Me 2.0http://personalbrandingbook.com/
ToolsGoogle Adwords Toolhttps://adwords.google.com/select/KeywordToolExternal
Google Analyticshttp://www.google.com/analytics/
Bit.ly URL shortenerhttp://bit.ly/
ADDENDUM
Job Loss Rate 2009-2010
Source: The Big Jobs Hole
Underemployment Rate
Source: Underemployment Hits 20% in Mid-March
2010 Employment Forecast
Source: National Forecast 2010: Wall Street Will Do Well; Main Street Will Struggle