how to use social media to recruit more overseas students

SOCIAL MEDIA HACKS TO RECRUIT MORE INTERNATIONAL STUDENTS

Adam Lewis – Head of Social and Content at Bright Blue Day@adamlewis10 [email protected]

THE DIGITAL LIFE OF DING LEI

WeChat (1.1 billion)

Tencent QQ (829m)

Sina Weibo (600m)

Tencent Weibo (580m)

Renren (206m)


BEWARE THE GREAT WALL!


SO..UNDERSTAND THEIR WATERING HOLES

Top Tip: Check out

Global Web Index


Twitter Facebook Google LinkedIn Pinterest

USE SOCIAL ADVERTISING FOR PRECISION

Top Tip: Get a Facebook

Business Manager Account


GIVE STUDENTS THE PLATFORM

HTTPS://MICROSITES.BOURNEMOUTH.AC.UK/UNDERGRADUATE/2016/03/15/PATRICIAS-TOP-TEN-THINGS-BOURNEMOUTH/

Top Tip: Create an editorial

panel with students from target markets


INVEST IN VISUAL CONTENTVISUAL CONTENT IS 40X MORE LIKELY TO GET SHARED ON SOCIAL

FACEBOOK POST GET 2.3X ENGAGEMENT WITH AN IMAGE

INFOGRAPHICS GET MORE SHARED 3X MORE THAN OTHER VISUAL CONTENT

74% OF ALL INTERNET TRAFFIC WILL BE VIDEO BY 2017

https://www.youtube.com/watch?v=QLluxHOOXSw

Top Tip: Use Canva to produce social visuals quickly


EXPERIMENT!

FACEBOOK CANVAS PERISCOPE SNAPCHAT


CHANNELS Wk 1 Wk 2 Wk 3 Wk 4

OWNE

D

Landing Page Van app: Features and benefits Download: Guide to keeping premiums low

Launch promo: £100 off quotes in July

LV= Blog Introducing the LV= Van app 5 tips to keep your premiums low 5 things every festival-goer needs for their van

5 things every surfer needs for their van LV= Sponsors Transit World Forum 2015

Facebook Page Introducing the LV= Van app 3 ways our van app can help you Curated content: Commercial Van Show Infographic: What influences premiums

Twitter Introducing the LV= Van app 3 ways our van app can help you Curated content: Commercial Van Show Infographic: What influences premiums

£100 off quotes in July £100 off quotes in July £100 off quotes in July £100 off quotes in July

Twitter pic UGC #VanEnvy Twitter pic UGC #VanEnvy Twitter pic UGC #VanEnvy Twitter pic UGC #VanEnvy

Google Plus Introducing the LV= Van app 3 ways our van app can help you Curated content: Commercial Van Show Infographic: What influences premiums

Youtube channel Van mishaps video

Email Introducing the LV= Van app Loyalty promo - renew your policy this sum-mer

5 tips to keep your premiums low

EARN

ED Influencers Launch to Van Influencers

Reviews of the app

Linkedin Groups Introducing the LV= Van app

PAID

Native Ads 5 tips to keep your premiums low (contextual to van sites, price comparison sites, personal finance sites)

£100 off quotes in July

Facebook Ads Promoted video post: Van mishaps

Twitter Ads Promoted Tweets: Van mishaps Promoted Tweets: Van app

PPC Where can I park my van in [Location]?

OFFL

INE Traditional Ad/Out-door

Introducing the LV= Van app

Links to PR and Radio Introducing the LV= Van app

TOPICS: Van app ■ Keeping Premiums Low ■ LV= Your Van ■ Promotions ■

RUNNING OUT OF IDEAS? PLAN, PLAN, PLAN

CONTENT PLAN

Top Tip: Use BuzzSumo to get inspiration for

content ideas


HACKING OF ACCOUNTS

SIGN-OFF AND APPROVAL

DEFAMATION

IP BREACHES

LEAKING OF CONFIDENTIAL INFORMATION

PLATFORM SPECIFIC RULES AND REGULATIONS

WATCH OUT FORTHE PITFALL S


JOINING UP THE DOTSSOCIAL MEDIA NEEDS TO BE INTEGRATED WITH YOUR OTHER CHANNELS.

• WEBSITE

• NATIVE LANGUAGE LANDING PAGES

• SEO

• PPC

• OFF-LINE CONTENT

Top Tips: Audit your channels

and content. See what is working

and what isn’t


NOW OVER TO YOU!YOU ARE WRITING YOUR SOCIAL MEDIA PLAN FOR 2016/17. IT HAS TO COVER:

1) HOW YOU WILL LEVERAGE PRESENCE OF AFC BOURNEMOUTH

2) YOUR RESPONSE TO TWO LEGAL SCENARIOS

3) HOW WOULD YOU ATTRACT MORE CHINESE STUDENTS
