1.PassKit iBeacon + Pass Integration Demo 1

2. PassKit 2 iBeacon + Pass Integration Demo Purpose 3. PassKit iBeacon + Pass Integration Demo 3 This presentation provides step by step instructions for how to use the GemTot Beacon Demo App. At the end of the demo, the audience will be able to: Describe the main benefits of iBeacon technology. Understand why the distance measured is not precise. Articulate how differentiated proximity services can be delivered using iBeacon ranges. Identify opportunities to use Passbook passes and iBeacon technology to drive traffic and loyalty. Businesses use PassKit to integrate technologies like Apples iBeacon and Passbook, to create unique and remarkable experiences for their customers today. Make sure you follow the instructions and deliver the messages in the order shown in this slide show. Purpose 4. PassKit iBeacon + Pass Integration Demo 4 Pre-requisites 1 Use an iPhone 4S or above (iBeacon is not supported on older models) 5. PassKit iBeacon + Pass Integration Demo 5 Pre-requisites 1 Use an iPhone 4S or above (iBeacon is not supported on older models) 2 Check that your phone is properly set up: Background app refresh is on Location services is on Bluetooth is on Notifications are on and set to sound 6. PassKit iBeacon + Pass Integration Demo 6 Pre-requisites Dont plug the GemTot in and out of a laptop. Its clumsy and confusing and the ranging and distance will not work as well. 1 Use an iPhone 4S or above (iBeacon is not supported on older models) 2 Check that your phone is properly set up: Background app refresh is on Location services is on Bluetooth is on Notifications are on and set to sound 3 Use a USB hub with a switch to power the GemTot Beacon 7. PassKit iBeacon + Pass Integration Demo 7 Pre-requisites 4 Turn off passcode and fingerprint lock 1 Use an iPhone 4S or above (iBeacon is not supported on older models) 2 Check that your phone is properly set up: Background app refresh is on Location services is on Bluetooth is on Notifications are on and set to sound 3 Use a USB hub with a switch to power the GemTot Beacon Swiping lock screen notifications are most impressive with no passcode or fingerprint lock. 8. PassKit 8 Distance Demo 9. PassKit iBeacon + Pass Integration Demo 9 Distance Demo 1 Select Distance Demo 10. PassKit iBeacon + Pass Integration Demo 10 Distance Demo 1 Select Distance Demo 2 Turn on the beacon 11. PassKit iBeacon + Pass Integration Demo 11 Distance Demo 1 Select Distance Demo 2 Turn on the beacon 3 Select GemTot USB 12. PassKit iBeacon + Pass Integration Demo 12 Distance Demo The measured distance between the device and GemTot Beacon are estimates. iBeacon behaves similar to WiFi. Obstructions such as iPhone casing, walls, and people will affect distance. Key messages: This demo shows the distance between the device and a GemTot Beacon. As you walk closer to or further away from the beacon, the app gives you an estimated distance away from the beacon. Cover the beacon or your iPhone with your hand to demonstrate how obstructions affect distance. 13. PassKit 13 Ranging Demo 14. PassKit iBeacon + Pass Integration Demo 14 Ranging Demo 1 Select Ranging Demo 15. PassKit iBeacon + Pass Integration Demo 15 Ranging Demo 1 Select Ranging Demo 2 Turn on the beacon 16. PassKit iBeacon + Pass Integration Demo 16 Ranging Demo 1 Select Ranging Demo 3 Select GemTot USB 2 Turn on the beacon 17. PassKit iBeacon + Pass Integration Demo 17 Ranging Demo Entice Zone = Far Range In this zone, most common action is a lockscreen message. Aim to deliver content that entices users to the location or take some action. The maximum range can be up to 70 meters with a clear line of sight, but typically is 20- 30meters. This is the range in which users approach the beacon and the app starts to hear the beacon. Key messages: 4 Walk 2-3 meters away from the beacon until the Entice screen appears on your phone 18. PassKit iBeacon + Pass Integration Demo 18 Ranging Demo Inform Zone = Near Range Key messages: This is the range in which a user moves closer to a specific beacon. (e.g. approaching a particular product in a shop). At this range, deliver specific and relevant services, a link to product information, or trigger a sales associate to approach a customer. Use behaviour analytics to trigger another action. For example, if you notice that your customer walks in front of the Samsung LED TV display, goes away from it, comes back again, you might choose to deliver a coupon or send a sales assistant to help the customer. 5 Walk closer to the beacon until the Inform screen appears (around 1-3 meters away from the beacon) 19. PassKit iBeacon + Pass Integration Demo 19 Ranging Demo Transact Zone = Immediate Range Key messages: At this range, devices are immediately near a beacon and allow for close range and specific transactions to take place. For example, use this range for specific events or customer actions, such as confirming a transaction. 6 Place your device a few centimetres away from the beacon until the Transact screen appears 20. PassKit iBeacon + Pass Integration Demo 20 Ranging Demo Key messages: This simulates a customer leaving the store and moving out of range of the beacon. Use this range to retarget users with content that increase repeat visit and loyalty. You can program content to appear at any time (i.e. 1 hour, 2 days, or 5 days after the user has left the zone). Content can also be delivered to a user if they have not come into the zone for 2 days, 1 week, etc.. You choose what time to deliver this content and what type of content to deliver. For example a message to visit other branch, phone call to customer, etc.. 7 Turn off the beacon or walk out of the beacons range until the Retarget screen appears 21. PassKit 21 z Ranging Demo 20-30 metres Enter the beacon range Couple of Metres Nearer the beacon few cms Immediately on the beacon >30 metres Leaving the beacon range 22. PassKit 22 Lockscreen Demo & Passbook Integration 23. PassKit iBeacon + Pass Integration Demo 23 Lockscreen Demo & Passbook Integration Remember: Remove the passcode lock on your phone for best lockscreen demo results This demo shows how lock screen messages can be delivered to engage customers and lead to a transaction, and repeat business. The demo simulates the customer experience after integrating PassKit and GemTot beacons into any app. 24. PassKit iBeacon + Pass Integration Demo 24 Demo 1: Entice Lockscreen Demo & Passbook Integration 1 Select Lockscreen Demo 25. PassKit iBeacon + Pass Integration Demo 25 Demo 1: Entice Lockscreen Demo & Passbook Integration 1 Select Lockscreen Demo 2 Turn on the beacon for a moment and then turn it off again 26. PassKit iBeacon + Pass Integration Demo 26 Demo 1: Entice Lockscreen Demo & Passbook Integration 1 Select Lockscreen Demo 2 Turn on the beacon for a moment and then turn it off again 3 Select GemTot USB when it is out of range 27. PassKit iBeacon + Pass Integration Demo 27 Demo 1: Entice Lockscreen Demo & Passbook Integration 4 This screen will appear on your phone 28. PassKit iBeacon + Pass Integration Demo 28 Demo 1: Entice Lockscreen Demo & Passbook Integration 4 This screen will appear on your phone 5 Press the home button to put the app in the background 29. PassKit iBeacon + Pass Integration Demo 29 Demo 1: Entice Lockscreen Demo & Passbook Integration 4 This screen will appear on your phone 5 Press the home button to put the app in the background 6 Lock the phone 30. PassKit iBeacon + Pass Integration Demo 30 Demo 1: Entice Lockscreen Demo & Passbook Integration 7 Turn on the beacon 4 This screen will appear on your phone 5 Press the home button to put the app in the background 6 Lock the phone 31. PassKit iBeacon + Pass Integration Demo 31 4 lines of text on the lockscreen. Text can be anything you want Demo 1: Entice Lockscreen Demo & Passbook Integration 8 The lock screen message will appear; waking the app from the background 9 Swipe the lock screen message Full screen image and message displayed. User must take action before they can use their phone. 10 Tap Add to Passbook 11 Passbook Pass presented instantly, and Add to Passbook application for use when shopping in the mall 32. PassKit iBeacon + Pass Integration Demo 32 Key messages: By adding the coupon directly to Passbook, customers are able to store it and access it easily at a later time. Passes are time, location, and proximity aware. Beacons also work with Passbook passes. Even if customers delete your app, their pass still has beacon functionality and allow you to continually engage and connect with customers through Passbook. Demo 1: Entice Lockscreen Demo & Passbook Integration 33. PassKit iBeacon + Pass Integration Demo 33 Lockscreen Demo & Passbook Integration Demo 2: Retarget 1 Click on the home button 34. PassKit iBeacon + Pass Integration Demo 34 Lockscreen Demo & Passbook Integration Demo 2: Retarget 1 Click on the home button 2 Lock the phone 35. PassKit iBeacon + Pass Integration Demo 35 Lockscreen Demo & Passbook Integration Demo 2: Retarget 1 Click on the home button 2 Lock the phone 3 Walk out of the range of the beacon or simply turn off the GemTot (which simulates walking out of range) 36. PassKit iBeacon + Pass Integration Demo 36 4 lines of text on the lockscreen. Text can be anything you want Demo 2: Retarget Lockscreen Demo & Passbook Integration 8 Now that your device is out of range (i.e. customer leaving a store), you will receive a lockscreen message 9 Swipe the lock screen message Full screen image and message displayed. User must take action before they can use their phone. 10 Tap Add to Passbook 11 Passbook Pass presented instantly, and Add to Passbook application for use when shopping in the mall 37. PassKit iBeacon + Pass Integration Demo 37 Lockscreen Demo & Passbook Integration Demo 2: Retarget Key messages: Retargeting doesnt have to be a coupon, it can be content or services that attract customers to a certain place. Entice customers to visit a different branch, advertise other brands, or get them to come back to your location. 38. PassKit iBeacon + Pass Integration Demo 38 go shopping 4 line lockscreen message full-screen advert content saved to mobile wallet Summary 39. PassKit iBeacon + Pass Integration Demo 39 Leave the mall content saved to mobile wallet full screen advert 4 line lockscreen message Summary 40. PassKit iBeacon + Pass Integration Demo 40 Come back shopping Summary 41. PassKit 41 Key Takeaways 42. PassKit iBeacon + Pass Integration Demo 42 Key Takeaways 1 iBeacon location data is not precise 43. PassKit iBeacon + Pass Integration Demo 43 Key Takeaways 1 iBeacon location data is not precise 2 Using the Entice, Inform and Transact Zones allows for greater precision than WiFi & GPS 44. PassKit iBeacon + Pass Integration Demo 44 Key Takeaways 1 iBeacon location data is not precise 3 When a user moves into a different beacon zone there is code that triggers the logic in your app or server to take action (i.e. push a coupon, notify a sales assistant, reward points, etc.) 2 Using the Entice, Inform and Transact Zones allows for greater precision than WiFi & GPS 45. PassKit iBeacon + Pass Integration Demo 45 Key Takeaways 1 iBeacon location data is not precise 3 When a user moves into a different beacon zone there is code that triggers the logic in your app or server to take action (i.e. push a coupon, notify a sales assistant, reward points, etc.) 4 You can build more complex logic. For example, time spent in a zone, or time since last visit, trigger on the 4th visit, etc.. The possibilities are endless and only limited by what you can imagine 2 Using the Entice, Inform and Transact Zones allows for greater precision than WiFi & GPS 46. PassKit iBeacon + Pass Integration Demo 46 Key Takeaways 1 iBeacon location data is not precise 3 When a user moves into a different beacon zone there is code that triggers the logic in your app or server to take action (i.e. push a coupon, notify a sales assistant, reward points, etc.) 5 You dont always have to deliver a lockscreen message - based on your customers zone location, take appropriate action by sending a sales assistant to help customers 2 Using the Entice, Inform and Transact Zones allows for greater precision than WiFi & GPS 4 You can build more complex logic. For example, time spent in a zone, or time since last visit, trigger on the 4th visit, etc.. The possibilities are endless and only limited by what you can imagine 47. PassKit iBeacon + Pass Integration Demo 47 Key Takeaways 1 iBeacon location data is not precise 3 When a user moves into a different beacon zone there is code that triggers the logic in your app or server to take action (i.e. push a coupon, notify a sales assistant, reward points, etc.) 5 You dont always have to deliver a lockscreen message - based on your customers zone location, take appropriate action by sending a sales assistant to help customers 6 You can track customer movement behaviour in and out of different zones. If you discover customers are moving back and forth from a particular product, you can take action and assist them 2 Using the Entice, Inform and Transact Zones allows for greater precision than WiFi & GPS 4 You can build more complex logic. For example, time spent in a zone, or time since last visit, trigger on the 4th visit, etc.. The possibilities are endless and only limited by what you can imagine 48. PassKit 48 1 iBeacon location data is not precise 3 When a user moves into a different beacon zone there is code that triggers the logic in your app or server to take action (i.e. push a coupon, notify a sales assistant, reward points, etc.) 5 You dont always have to deliver a lockscreen message - based on your customers zone location, take appropriate action by sending a sales assistant to help customers 6 You can track customer movement behaviour in and out of different zones. If you discover customers are moving back and forth from a particular product, you can take action and assist them 7 Even when apps are closed and in the background, you are still able to deliver relevant lockscreen messages and content to customers Key Takeaways 2 Using the Entice, Inform and Transact Zones allows for greater precision than WiFi & GPS 4 You can build more complex logic. For example, time spent in a zone, or time since last visit, trigger on the 4th visit, etc.. The possibilities are endless and only limited by what you can imagine 49. PassKit 49 Disclaimer: This video is for PassKit Partners use only and should not be distributed to third parties unless authorized by PassKit PassKit connects the physical world to the digital world by enabling information, experiences or tokens of value that are relevant to a person's location, preferences and/or behaviours to be pushed to the smartphone. Businesses use PassKit to integrate technologies like Apples iBeacon and Passbook, to create unique and remarkable experiences for their customers today. As smartphone and micro-location technology continue to evolve, PassKit remains on the cutting edge, ensuring these innovations are instantly accessible to everyone. Founded in June 2012 and headquartered in Hong Kong, PassKit is already being used by thousands of pioneering companies worldwide. For more information visit http://passkit.com To become a PassKit Partner visit: http://passkit.com/partner-reseller-channel/ To buy beacons visit http://passkit.com/buy-ibeacon/