How to use the most powerful Christian formatted AM Signal in the USA to impact lives and

increase donors

by: John Scuderi, CRMCStation Manager

501-551-4680

Cameron & Clara

Why KAAY?Most powerful Christian formatted AM signal (50,000 watt non-directional signal/directional Class A & U2 )

Huge 40,000 watt night-time signal reaches 15 states

Highest Power AM Signal in Arkansas

KAAY is the highest wattage Christian Talk Station in Arkansas

KAAY has been delivering great consistent results for ministries for over 20 years

Source: northpine.com

Why KAAY?Approximately 20,000 Listeners each week

No Translators or low power booster stations

We help our ministries interact with our listeners, at events, on web site, and on air contests

Only Exclusive 24 hour Teaching/Talk Station in Little Rock

Over 60 Ministries use our station each week

8,000 Unique web site visitors per month

Sources: Barna

http://hearthewordradio.com 8,000 Unique Monthly Visitors

10% banner rotation – minimum 2,000 monthly impressions 501-551-4680

Leader Board 728x90

Medium Cube

300X250

The Company you’ll keep

Day Time Coverage

After Dark CoverageNow at 40,000 watts

Deridder, Louisiana

70634

Cumberland, Wisconsin

Cancun, Mexico

“We get good response from your listeners at 10:30pm on Saturdays” Lourie Holmes – Kings Chapel 602-257-1174

Listener’s TestimoniesJust wanted you to know you can put a pin in the map for Milwaukee WI. Thanks! Mark

Yes, your signal comes in fairly well in Des Moines, IA, thru the night. Thanks much. Melodee

I remember listening to KAAY during our summer vacations in Minnesota near Lake Mille Lacs. Now that i'm older, and a little wiser I am so thankful that the format has been changed. Clayton, Arkansas

I  appreciate your music and programming – Gregory, Orlando

I've been getting your station in the early morning. Listen to Joyce Meyer. I'm struggling with my faith. Then again...I can't struggle with something I don't know if I even have. Dan - Blooming Prairie, MN.

Testimonies

“Enjoying hearing the word...thanks! I hear you online and at night” Phil – Big Cabin, OK

“I am able to receive KAAY in the evenings in the Independence, MO area and listen as much as I can.  I appreciate the solid biblical preaching and the comforting sounds of the "old ways.”” Don – Independence, MO

I was in Cancun, Mexico last week and heard your loud and clear on KAAY from Little Rock. I was unable to sleep during the night [early morning] so I flipped on my little radio and was picking up clear-channel stations throughout the US when I heard a familiar voice.

Night Time near the City

•Chicago(3)Minneapolis (16) Tampa(19) Orlando (34) Tulsa(65) Jackson (118) St Louis(20) Kansas City(30) Des Moines (91)

Cancun, Mexico population 500,000

(U.S. Ranking of City Population)

Limited Time Available

•Weekdays: •3am, 2:30pm quarter hour

•1:30pm, 4:30am,6am, half

•Saturday:•8am, 9:30pm quarter

•Sunday:•7am quarter, 1pm half, 1am Monday hour

Central time Zone

GMT- 06:00

The Solution!Reach Arkansas Weekdays

Your :13 Minute Program

WK Monday Tuesday Wednesday Thursday Friday

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4

Our First Year Together: $866 (Average Monthly.)

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The Solution!Weekday Ministry Time

25 Minute Program Aired Weekdays

WK Monday Tuesday Wednesday Thursday Friday

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2

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4

Our First Year Together: $1,516 (average monthly.)

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The Solution!Reach Arkansas Weekdays

Your :52 Minute Program

WK Monday Tuesday Wednesday Thursday Friday

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2

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4

Our First Year Together: $2,708 (Average Monthly.)

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Combo Meals 1. A Weekend Program 26

MinutesWebsite Display Banner

Ad

– $570 Month

2. 26 Minute Programs2,000 Display Ads20 Thursday/Friday 30 second

announcements per monthE-blast Article

- $696 Month

3. 2 Weekend Programs26 Minutes

- $832 Month

Pick what you Want

26 Minute Program $520 2- 13 minute program $520 Podcast $500 Church directory $50 Web Display Banner $75 Inclusion in monthly Newsletter $75 10 - 30 second ads $100 50 Streaming ads $250 2 Web Display Banners $150 Permission Marketing $500

Weekend Solution!

All prices are average monthly, with annual agreement, 30 day cancellation notice after first 3

months

Streaming Live Audio

•Should you give us permission we can also stream your program at the same time as your broadcast

•Listeners who we reach far away at night, can hear us during the day online!

On Demand Video

Visitors to our web site can Watch and Listen to your program

ANYTIMEProgram uploaded each week

We report each month how many downloads you had

$500 Per Month

On Demand Audio•Visitors to our web site can listen to your program anytime

•Reach part of the 45 million American’s who listen and download a church sermon each week (23%) *

•We report each month how many downloads you had

•Monthly or Weekly uploads* Barna May

2008

Program Suggestions

TITLE

•Take your idea for the program and condense it down to 2-4 words

•Examples, In Touch, Words to Heart, Grace to You

BACKGROUND MUSIC

•Make sure you get permission or at least it’s public domain

•Use at start and end of program use year after year

INTRO

•Use different announcer than preacher

•Can make generic with name of program, contact info and encouragement to stay tuned for the product offer

MESSAGE

•Take from archive, last weeks message, series or record specially for the radio program

•If 26 minute program then break 13 minutes into it with product offer/contact info

CONCLUSION

•Thank them for listening encourage them to act

•First – with a product offer, free is best. Try offering a CD of the message, series, gospel track, small bible, book or pamphlet on subject applicable to the listener

•Second – donations, if you desire tell the listeners this ministry costs money, and your looking for people like you to give financially to support the ministry.

CONTACT

•If you want response these should be done immediately after the product offer or Donations

•Phone number 2-3 times in a row

•Web site 2 times

•Postal address including zip code 2 times

*This is a list of practices we have seen work well to improve listener response. Feel free to make the program

the way you want to!