how to use the passkit ibeacon demo app

PassKit

iBeacon + Pass Integration Demo

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PassKit iBeacon + Pass Integration Demo 3

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This presentation provides step by step instructions for how to use the GemTot Beacon Demo App. !At the end of the demo, the audience will be able to: ๏ Describe the main benefits of iBeacon technology. ๏ Understand why the distance measured is not precise. ๏ Articulate how differentiated proximity services can be delivered using

iBeacon ranges. ๏ Identify opportunities to use Passbook passes and iBeacon technology to

drive traffic and loyalty. !Businesses use PassKit to integrate technologies like Apple’s iBeacon and Passbook, to create unique and remarkable experiences for their customers today.

! Make sure you follow the instructions and deliver the messages in the order shown in this slide show.

Purpose


✒Pre-requisites

1 Use an iPhone 4S or above (iBeacon is not supported on older models)


✒Pre-requisites


2

Check that your phone is properly set up: ๏ Background app refresh is on ๏ Location services is on ๏ Bluetooth is on ๏ Notifications are on and set to sound


✒Pre-requisites

! Don’t plug the GemTot in and out of a laptop. It’s clumsy and confusing and the ranging and distance will not work as well.


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3 Use a USB hub with a switch to power the GemTot Beacon


✒Pre-requisites

4 Turn off passcode and fingerprint lock


2


3 Use a USB hub with a switch to power the GemTot Beacon

! Swiping lock screen notifications are most impressive with no passcode or fingerprint lock.

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➢ Distance Demo


➢Distance Demo

1 Select Distance Demo


➢Distance Demo


2 Turn on the beacon


➢Distance Demo



3 Select GemTot USB


➢Distance Demo

The measured distance between the device and GemTot Beacon are estimates. !iBeacon behaves similar to WiFi. !Obstructions such as iPhone casing, walls, and people will affect distance.

Key messages:

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This demo shows the distance between the device and a GemTot Beacon. !As you walk closer to or further away from the beacon, the app gives you an estimated distance away from the beacon.

! Cover the beacon or your iPhone with your hand to demonstrate how obstructions affect distance.

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☼ Ranging Demo


☼Ranging Demo

1 Select Ranging Demo


☼Ranging Demo




☼Ranging Demo


3 Select GemTot USB



Ranging Demo ☼

! Entice Zone = Far Range

In this zone, most common action is a lockscreen message. !Aim to deliver content that entices users to the location or take some action. !The maximum range can be up to 70 meters with a clear line of sight, but typically is 20-30meters. !This is the range in which users approach the beacon and the app starts to hear the beacon.

Key messages:

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4 Walk 2-3 meters away from the beacon until the Entice screen appears on your phone


Ranging Demo ☼

! Inform Zone = Near Range

Key messages:

This is the range in which a user moves closer to a specific beacon. (e.g. approaching a particular product in a shop). !At this range, deliver specific and relevant services, a link to product information, or trigger a sales associate to approach a customer. !Use behaviour analytics to trigger another action. For example, if you notice that your customer walks in front of the Samsung LED TV display, goes away from it, comes back again, you might choose to deliver a coupon or send a sales assistant to help the customer.

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5Walk closer to the beacon until the Inform screen appears (around 1-3 meters away from the beacon)


Ranging Demo ☼

! Transact Zone = Immediate Range

Key messages:

At this range, devices are immediately near a beacon and allow for close range and specific transactions to take place. !For example, use this range for specific events or customer actions, such as confirming a transaction.

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6Place your device a few centimetres away from the beacon until the Transact screen appears


Ranging Demo ☼

Key messages:

This simulates a customer leaving the store and moving out of range of the beacon. !Use this range to retarget users with content that increase repeat visit and loyalty. !

You can program content to appear at any time (i.e. 1 hour, 2 days, or 5 days after the user has left the zone). !Content can also be delivered to a user if they have not come into the zone for 2 days, 1 week, etc.. !You choose what time to deliver this content and what type of content to deliver. For example a message to visit other branch, phone call to customer, etc..

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7Turn off the beacon or walk out of the beacon’s range until the Retarget screen appears

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☼Ranging Demo

20-30 metres Enter the beacon range

Couple of Metres Nearer the beacon

few cms Immediately on the beacon

>30 metres Leaving the beacon range

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📱Lockscreen Demo & Passbook Integration


Lockscreen Demo & Passbook Integration 📱

! Remember: Remove the passcode lock on your phone for best lockscreen demo results

This demo shows how lock screen messages can be delivered to engage customers and lead to a transaction, and repeat business. !The demo simulates the customer experience after integrating PassKit and GemTot beacons into any app.


📱Demo 1: Entice

Lockscreen Demo & Passbook Integration

1 Select Lockscreen Demo


📱Demo 1: Entice



2 Turn on the beacon for a moment and then turn it off again


📱Demo 1: Entice



2 Turn on the beacon for a moment and then turn it off again

3 Select GemTot USB when it is ‘out of range’


📱Demo 1: Entice


4 This screen will appear on your phone


📱Demo 1: Entice



5 Press the home button to put the app in the background


📱Demo 1: Entice




6 Lock the phone


📱Demo 1: Entice





6 Lock the phone


📱Demo 1: Entice


8 The lock screen message will appear; waking the app from the background


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! 4 lines of text on the lockscreen. Text can be anything you want

Demo 1: Entice




📱


Demo 1: Entice



9 Swipe the lock screen message

! Full screen image and message displayed. User must take action before they can use their


📱Demo 1: Entice




10 Tap ‘Add to Passbook’

11 Passbook Pass presented instantly, and Add to Passbook application for use when shopping in the mall


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Key messages:

By adding the coupon directly to Passbook, customers are able to store it and access it easily at a later time. !Passes are time, location, and proximity aware. Beacons also work with Passbook passes. !

Even if customers delete your app, their pass still has beacon functionality and allow you to continually engage and connect with customers through Passbook.

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Demo 1: Entice



📱Lockscreen Demo & Passbook IntegrationDemo 2: Retarget

1 Click on the home button




2 Lock the phone




2 Lock the phone

3 Walk out of the range of the beacon or simply turn off the GemTot (which simulates walking out of range)


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Demo 2: Retarget


8 Now that your device is out of range (i.e. customer leaving a store), you will receive a lockscreen message


📱


Demo 2: Retarget




! Full screen image and message displayed. User must take action before they can use their


📱Demo 2: Retarget




10 Tap ‘Add to Passbook’

11 Passbook Pass presented instantly, and Add to Passbook application for use when shopping in the mall



Key messages:

Retargeting doesn’t have to be a coupon, it can be content or services that attract customers to a certain place. !Entice customers to visit a different branch, advertise other brands, or get them to come back to your location.

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📱

go shopping

&4 line lockscreen

messagefull-screen

advertcontent saved to

mobile wallet

Summary


📱

Leave the mall

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content saved to mobile wallet

full screen advert

4 line lockscreen message

Summary


📱

Come back shopping

&

Summary

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⚑ Key Takeaways


Key Takeaways ⚑

1 iBeacon location data is not precise


Key Takeaways ⚑


2Using the Entice, Inform and Transact Zones allows for greater precision than WiFi & GPS


Key Takeaways ⚑


3When a user moves into a different beacon zone there is code that triggers the logic in your app or server to take action (i.e. push a coupon, notify a sales assistant, reward points, etc.)



Key Takeaways ⚑



4You can build more complex logic. For example, time spent in a zone, or time since last visit, trigger on the 4th visit, etc.. The possibilities are endless and only limited by what you can imagine



Key Takeaways ⚑



5You don’t always have to deliver a

lockscreen message - based on your customers’ zone location, take appropriate action by sending a sales assistant to help

customers




Key Takeaways ⚑





customers

6You can track customer movement

behaviour in and out of different zones. If you discover customers are moving back and forth from a particular product, you

can take action and assist them



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customers

6You can track customer movement

behaviour in and out of different zones. If you discover customers are moving back and forth from a particular product, you

can take action and assist them

7Even when apps are closed and in the

background, you are still able to deliver relevant lockscreen messages and content

to customers

Key Takeaways



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! Disclaimer: This video is for PassKit Partners use only and should not be distributed to third parties unless authorized by PassKit

PassKit connects the physical world to the digital world by enabling information, experiences or tokens of value that are relevant to a person's location, preferences and/or behaviours to be pushed to the smartphone. Businesses use PassKit to integrate technologies like Apple’s iBeacon and Passbook, to create unique and remarkable experiences for their customers today. !As smartphone and micro-location technology continue to evolve, PassKit remains on the cutting edge, ensuring these innovations are instantly accessible to everyone. Founded in June 2012 and headquartered in Hong Kong, PassKit is already being used by thousands of pioneering companies worldwide. !For more information visit http://passkit.com To become a PassKit Partner visit: http://passkit.com/partner-reseller-channel/ To buy beacons visit http://passkit.com/buy-ibeacon/

http://passkit.com

http://passkit.com

http://passkit.com/buy-ibeacon/

how to use the passkit ibeacon demo app

Technology

distance demo

pass integration demo

passkit ibeacon

gemtot beacon demo

ranging demo key messages

apples ibeacon

ibeacon ranges

specic beacon