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Project communicators Roles and responsibilities
Interreg Communication Seminar Berlin |28-29 September 2016 Caroline Jacobsson, Stefanie Maack & Elena Kolosova Managing Authority/ Joint Secretariat
Interreg Communication Seminar, Berlin |28-29 September 2016 2
Interactive session: What do you believe your role and responsibilities are as communications manager in an Interreg Baltic Sea Project?
• Hand out cards • Tick boxes that relate to you • Add additional information if you like
Card: What is your role?
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• I am the go-to-person on all matters big and small • I am the driver of strategic communications for the benefit of all
project partners • I am the creative mind with ideas on everything from roll-ups to
breakfast meetings • It is my job and responsibility to ensure EU visibility rules are
followed • Other:
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The Programme perspective
cf. Programme Manual chapter D.1.5: communications in projects
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Comms manager‘s responsibilities
Plan
Implement & coordinate
Support partners
Cooperate with MA/JS cf. Programme Manual chapter D.1.5.2:
Responsibilities and resources
Planning
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Start from the application Talk to your partners
Start from the application: main target groups
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Target groups
•institutions in charge of the topic addressed
•institutions competent in the field tackled by the project
Examples: County Administrative Board of Östergötland, SE Agency for science, innovation and technology, LT
Rural Advisory and Training Centre, LV
Start from the application: main outputs
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Main output
tangible product of a project
used by target groups in the respective areas
Examples: Harmonised methodology for mussel farms in MSP
Operational network of international research centres Slurry acidification techniques piloted as investments
Planning
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Start from the application Talk to your partners
Develop Specify
Focus
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Coordinate & implement
© PantherMedia Stock Agency/londondeposit
Support project partners
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Assure visibility rules are applied
Provide information
material
Facilitate exchange
between partners Provide visual identity
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13 The team of the Managing Authority/Joint Secretariat
Cooperate with us
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We support you
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• visual identity
• feedback
• project post cards
• …
© Interreg South Baltic/ Roman Jocher (romanjocher.blogspot.com )
We help you communicate your issues
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• we connect you with events/publications of European Commission, other Programmes, Monitoring Committee, …
• we feed own conferences, publications, audiovisuals, social media channels
© IB.SH/ Jarek Jaworski
Use Programme messages
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Interreg Baltic Sea Region opens your eyes
to common solution
Communication strategy: www.interreg-baltic.eu/ for-projects/ communication.html
Provide input to stories
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• Tell us what’s happening • Send us a text you’ve written • Recommend an interview partner
• Let’s find real issues – not check marked activities
• Let’s illustrate the messages • Let’s write stories – not reports
Who did what with whom, where, why and what for?
Provide images
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Do’s Send us thematic pictures Add info: What’s on the picture? Who took it? Who’s got the copyright? Preparing divers for cooperation across the Baltic Sea Region in the case of accidents.
A good image: Main theme People Active & natural Positive Don‘t forget: Description Copyright owner‘s name
© Kustbevakningen
Why do we expect your cooperation?
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• We are spending EU money – not our own • We are trusted to spend funds wisely • We need to make the achievements of
Interreg visible - together European
Parliamentarians
National ministries
Regional & local authorities
European Commission
National contact points of the
EUSBSR …
Coming up: project database
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• Automatic: basic facts from BAMOS
• Dynamic: stories, audio visuals, images (via MA/JS)
• Searchable: • Feature: embed function
for your partners’ websites
Online Forum
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www.linkedin.com/groups/Communication-Managers-Forum-Interreg-Baltic-8548123/about
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Comms manager‘s responsibilities
Plan
Implement & coordinate
Support partners
Cooperate with MA/JS
© PantherMedia Stock Agency / biletskiy_e
Project communicators Roles and responsibilities Interreg Baltic Sea Region believes in an integrated and prosperous Europe for all.
Caroline Jacobsson, Stefanie Maack (Communications officers) & Elena Kolosova (Project officer)
Managing Authority/Joint Secretariat www.interreg-baltic.eu
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