How to estimate competitors sales trends by using website metrics

@RivalfoxCIhttps://www.rivalfox.com

03-15-2014

WHAT’S A WEBSITE METRIC?A website metric determines an organization’s website performance regarding a specific area

WHY CARE ABOUT COMPETITOR’S WEBSITE METRICS?

3 things you canidentify

Trends and spikes to see when people areusing competitors service.1

Estimate number ofsales of your competition.2

Discover sales trendsby doing it continiously.3

You need 2 numbersto estimate the sales

Number of unique visitors of your competition

Click on any competitor and scroll down to seethe number of unique visitors for your competitor

Rivalfox delivers you the unique visitors with justone click

You also need your companie’s current conversion rate

Conversion from unique visitor to sale

How to make the calculation?

unique visitorsx

conversion rate %=

estimated number of sales

unique visitorsxconversion rate %=estimated number of sales

By changing the conversion rate you cancreate a range for the sales estimation of your competitor.

Since conversion rates can be very similar industrywide you can create a sales number range.

You can then investigate the average price of your competitors services and combine it with the number of sales to get a revenue estimation

THANK YOU.Congrats for making it so far.

We would like to hear your feedback or questions:

ideas@rivalfox.com