How to use YouTube to Market Your Business

The AG SIDE OF YouTube

WHAT IS YouTube?

It is a video sharing website where users can upload a variety of videos in a multitude of subjects they are interested in. It is also used by businesses, companies, and brands to promote their various products.

What Ag companies or organizations use YouTube?

There are numerous and diverse Agriculture companies and organizations that utilize YouTube for their brands to promote their brand.

Let’s Pick a Company: The American Angus Association and look at how they use YouTube

The American Angus Association uses YouTube to promote its I AM ANGUS Video series that is on RFD-TV and uses to promote its Daily ANGUS REPORT…this is news on what's happening in the Angus industry. They also use it to promote shows and videos taken at cattle shows. It’s a great way to keep in touch with the cattle industry overall. They even offer helpful advice on what you might need to know….fitting, clipping, and showing.

Some YouTube Examples: American Angus Association

http://I Am Angus: Introduction, March 7, 2013 - YouTubeAngus report

Fitting and Showing Cattle

NWSS 13

Let’s look at another Company: Missouri Farm Bureau and the American Farm Bureau

Missouri Farm Bureau: This organization focuses on regulations and government polices that can effect the farmers…The Voice of Agriculture. So naturally their channel is going to be a lot different then the Angus Association. They are going to focus on all the famers and all the polices that effect everyone. Their YouTube channel consists of meetings, hearings, events that Farm Bureau sponsors, and leadership day. This is all on state level!

The American Farm Bureau: is everything that Missouri Farm Bureau is just on a national scale. Their videos consist of national events and hearings in Congress, meetings, and conferences.

Some YouTube Examples: Missouri Farm Bureau and American Farm Bureau

Crayfish Hearings MOFB

leadership day 13

Washington dc 2013 MOFB Commodity conference

Farm Bureau TV American Farm Bureau

Compare the two organizations American Angus Association

• The Angus Report is going to appeal to cattlemen who want to know the news of the beef industry.

• The I Am Angus series is hopefully going to make a connection to people who watch it.

• The other videos appeal to people who show or raised Angus cattle

Farm Bureau- State & National

• Everybody- consumers, corn growers, and cattle producers.

• They’re tackling more government polices and regulations.

• The Voice of Agriculture

Here are some helpful tips when marketing on YouTube!

1. Be Consistent- post something everyday 2. Give something away that is related to their product.- Everyone

loves a freebie.3. Know your audience- Angus Association is not appealing to

everyone…but Farm Bureau reaches a more diverse population i.e. farm and urban

4. Be Real- Keep it simple and to the point.5. Allow viewers to try before they buy- John Deere, Arctic Cat,

www.nfib.com/business-resources/business-resources-item?cmsid=56239

Fox business helpful tips

1. You don’t need a viral hit2. Enterin the crowd 3. Educate the crowd 4. Participate in the online community 5. Encourage user generated content 6. Direct visitors to your site 7. Connect your brand with the audiences emotions

So you want to go viral? then….take advice from these guys…

Farmer Style

I am farming and I grow it

ranching awesome

The Ag Nerd’s YouTube Channel

Ag nerd Channel

Yes even the Ag nerd has a YouTube channel that she is using to bring connections to people all over the nation rural and urban.

Works Cited:

www.nfib.com/business-resources/business-resources-item?cmsid=56239

http://smallbusiness.foxbusiness.com/technology-web/2012/03/07/how-to-promote-your-brand-on-youtube/