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How to Visualize Your Brand’s Message With Infographics Britt Klontz, PR Consultant @Britt_Klontz PR News’ Visual Storytelling Boot Camp #SocialSummit16

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Page 1: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

How to Visualize Your Brand’s Message With Infographics

Britt Klontz, PR Consultant

@Britt_Klontz

PR News’ Visual Storytelling Boot Camp

#SocialSummit16

Page 2: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Talking Points:

• The 3 components to a successful infographic.

• How to spot data opportunities in both internal and publicly available data.

• My favorite tools for static and interactive infographics.

#SocialSummit16 @Britt_Klontz

Page 3: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Key Components to Success 1. The Content

2. The Execution

3. The Hook #SocialSummit16 @Britt_Klontz

Page 4: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

SPOTTING OPPORTUNITIES

#SocialSummit16 @Britt_Klontz

Page 5: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Let Google Do the Work Plug in searches such as:

<keyword> statistics

<keyword> infographic

<keyword> data

<keyword> dataset

Filter results & explore: ● The “News” filter (to see what’s

trending) ● Date (best to filter by results within

the last year)

#SocialSummit16 @Britt_Klontz

Page 6: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Where Can I Find Public Data?

@Britt_Klontz #SocialSummit16

Page 7: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

https://www.google.com/publicdata/directory

Page 8: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Social APIs

#SocialSummit16 @Britt_Klontz

Page 9: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

m by Macy’s uses data to tap into new audiences

#SocialSummit16 @Britt_Klontz

Page 10: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 11: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 12: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Questioning the Idea

• Relevant: why is this idea the right thing for the client to do?

• Resonant: why will journalists and people care? (this is the hook)

• Different: how is this new or different from what’s out there already?

#SocialSummit16 @Britt_Klontz

Page 13: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

WHAT’S THE HOOK?

#SocialSummit16

Page 14: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 15: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 16: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 17: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 18: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 19: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

● 90+ online placements

● 14k+ FB likes

● 1,200 FB shares

● 300 FB comments

● 1,280+ tweets

● 569 pins

● 510 LinkedIn shares

● 19,900 total page sessions

#SocialSummit16 @Britt_Klontz

Page 20: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Google Trends

#SocialSummit16 @Britt_Klontz

Page 21: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

http://www.zippia.com/advice/surprising-job-map-of-america/

Page 22: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 23: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Internal Data

#SocialSummit16 @Britt_Klontz

Page 24: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

https://blog.quizup.com/america-s-top-trivia-topics-f8bcb30775a#.5sn2364x0

Page 25: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 26: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

#SocialSummit16 @Britt_Klontz

Page 27: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

DIY Infographic Tools

#SocialSummit16 @Britt_Klontz

Page 28: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Canva’s Drag And Drop Infographic Creator

#SocialSummit16 @Britt_Klontz

• Pre-made (and pre-sized) templates

• Free shapes, icons, backgrounds and text templates

• Over 1,000,000 graphics and images that are free or cost $1 each

• Can add your own logo

• Download options include JPG, high quality PNG, standard PDF & PDF

for print

Page 29: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

• Ingests spreadsheets and .csv files

• Illustration options include standard bar, line and pie charts

• Customizable templates and interactive elements, such as a zoomable map for geographical elements

• Publishing publicly is free

#SocialSummit16 @Britt_Klontz

Infogr.am

Page 30: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

But, WAIT....

#SocialSummit16 @Britt_Klontz

Page 31: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

If you want to be in the media, you have to be media-worthy.

#SocialSummit16 @Britt_Klontz

Page 32: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Takeaways

1.Google & public data are a PR pro’s best friend.

2.Look internally for data.

3.Data alone isn’t enough.

4.3 keys to success: the content, the execution and the hook.

#SocialSummit16 @Britt_Klontz

Page 34: How to Visualize Your Brand’s Message With Infographics · How to Visualize Your Brand’s Message With Infographics . Britt Klontz, PR Consultant @Britt_Klontz . PR News’ Visual

Huge Thanks!

#SocialSummit16 @Britt_Klontz