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@rsohoni @seedcamp Capacity Building for Europe’s Next Generation Technology Entrepreneurs CONFIDENTIAL

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Reshma Sohoni - European entrepreneurs: the recipe for success

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@rsohoni@seedcamp

Capacity Building for Europe’s Next Generation Technology Entrepreneurs

CONFIDENTIAL

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Building the European tech ecosystem since

2007

CONFIDENTIAL

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What is Seedcamp

A micro-seed fund that enables talent across every part of Europe to start up

Recognized as the leading-edge platform to bring together tech entrepreneurs and mentors

across Europe, US, and Asia

CONFIDENTIAL

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Jan-DecMini

Seedcamps

TEAMS

PROPRIETARY CRM

DATABASE

LUNCHES, DINNERS WITH

MENTORS

DEMOINVESTOR,

BROAD INVESTOR DAYS

4 person team behind all of this

TRIP TO VALLEY AND

CONFERENCES

20+

MENTORS300

INVESTMENTS11

EQUITY

8%-10%SHORTLISTED

MINI SEEDCAMPTEAMS

PROPRIETARY APPLICATIONS AND JUDGING

SYSTEM

ISRAEL, PARIS, LONDON, WARSAW, BERLIN, SWEDEN, LJUBJANA, KIEV

STARTUPS220

LOCAL ADVISORS700+

MENTORS600+

Jan, Jun, Sept

Investment Decisions

SeptSeedcamp

Week

Jan-Dec3 Months Mentoring

A year-long program supporting seed companies in Europe

CONFIDENTIAL

FUNDING€50K

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33 companies across 17 geographies

CONFIDENTIAL

Kyko

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No shortage of technical talent

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Low cost of start ups

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Open Source is mainstream

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Platforms change costs: infrastructure, revenue and distribution

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Leeds

Utrecht

Helsinki

Hamburg

Paris

Belgrade

We have strong local networks

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Connected to a federated ecosystem

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Niklas Zennstrom & Janus Friischanged telecoms

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Marten Mickos changed enterprise software

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David Heinemeier Hanssonchanged web programming

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Jacques-Antoine Granjon ischanging shopping

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Role ModelsDaniel Ek is changing music

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Kristian Segestrale is changing games

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Natalie Massenetis changing fashion

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Errol Damelin is changing personal finance

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Eldar & Roy Tuvey and Jos & Ben Whiteare changing Internet security

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Iain Dodsworth is changing real-time web

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Changed publishing

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Changed television

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Changed housewares

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Changed apparel

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CONFIDENTIAL

European Entrepreneurs – Recipe for Success

DOs

Be commercial, not just techie

Be assertive, positive, optimistic about your product

Be awesome at helping other startups as you are

Be open to going where the opportunities are

DON’Ts

Be afraid to think big

Be apologetic for being from E. Europe

Be secretive about your idea; Talk to good people

Use smaller markets as excuse

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CONFIDENTIAL

Passion, Customer Thinking, Execution

Passion – exhibit passion for your product, team, problems you’re solving

Customer Thinking – launch in iterations, get constant feedback from real users/customers

Execute exceptionally well because it is harder in Europe

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CONFIDENTIAL

Passion

Build a team that loves what you do

Infect passion about your product in everyone you meet

Extremely hard, statistics are against you, passion is crucial

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CONFIDENTIAL

Customer Thinking

Get to know your users and what they care about

Really listen to them and build a product with their story

Launch and iterate - fast and pragmatic

Measure, measure, measure!

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CONFIDENTIAL

Execution

Ideas are a dime a dozen

Execution is the most difficult and crucial part

‘Processize’ the hell out of your company to scale

Talk to and listen to experienced founders