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Reshma Sohoni - European entrepreneurs: the recipe for successTRANSCRIPT
@rsohoni@seedcamp
Capacity Building for Europe’s Next Generation Technology Entrepreneurs
CONFIDENTIAL
Building the European tech ecosystem since
2007
CONFIDENTIAL
What is Seedcamp
A micro-seed fund that enables talent across every part of Europe to start up
Recognized as the leading-edge platform to bring together tech entrepreneurs and mentors
across Europe, US, and Asia
CONFIDENTIAL
Jan-DecMini
Seedcamps
TEAMS
PROPRIETARY CRM
DATABASE
LUNCHES, DINNERS WITH
MENTORS
DEMOINVESTOR,
BROAD INVESTOR DAYS
4 person team behind all of this
TRIP TO VALLEY AND
CONFERENCES
20+
MENTORS300
INVESTMENTS11
EQUITY
8%-10%SHORTLISTED
MINI SEEDCAMPTEAMS
PROPRIETARY APPLICATIONS AND JUDGING
SYSTEM
ISRAEL, PARIS, LONDON, WARSAW, BERLIN, SWEDEN, LJUBJANA, KIEV
STARTUPS220
LOCAL ADVISORS700+
MENTORS600+
Jan, Jun, Sept
Investment Decisions
SeptSeedcamp
Week
Jan-Dec3 Months Mentoring
A year-long program supporting seed companies in Europe
CONFIDENTIAL
FUNDING€50K
33 companies across 17 geographies
CONFIDENTIAL
Kyko
No shortage of technical talent
Low cost of start ups
Open Source is mainstream
Platforms change costs: infrastructure, revenue and distribution
Leeds
Utrecht
Helsinki
Hamburg
Paris
Belgrade
We have strong local networks
Connected to a federated ecosystem
Niklas Zennstrom & Janus Friischanged telecoms
Marten Mickos changed enterprise software
David Heinemeier Hanssonchanged web programming
Jacques-Antoine Granjon ischanging shopping
Role ModelsDaniel Ek is changing music
Kristian Segestrale is changing games
Natalie Massenetis changing fashion
Errol Damelin is changing personal finance
Eldar & Roy Tuvey and Jos & Ben Whiteare changing Internet security
Iain Dodsworth is changing real-time web
Changed publishing
Changed television
Changed housewares
Changed apparel
CONFIDENTIAL
European Entrepreneurs – Recipe for Success
DOs
Be commercial, not just techie
Be assertive, positive, optimistic about your product
Be awesome at helping other startups as you are
Be open to going where the opportunities are
DON’Ts
Be afraid to think big
Be apologetic for being from E. Europe
Be secretive about your idea; Talk to good people
Use smaller markets as excuse
CONFIDENTIAL
Passion, Customer Thinking, Execution
Passion – exhibit passion for your product, team, problems you’re solving
Customer Thinking – launch in iterations, get constant feedback from real users/customers
Execute exceptionally well because it is harder in Europe
CONFIDENTIAL
Passion
Build a team that loves what you do
Infect passion about your product in everyone you meet
Extremely hard, statistics are against you, passion is crucial
CONFIDENTIAL
Customer Thinking
Get to know your users and what they care about
Really listen to them and build a product with their story
Launch and iterate - fast and pragmatic
Measure, measure, measure!
CONFIDENTIAL
Execution
Ideas are a dime a dozen
Execution is the most difficult and crucial part
‘Processize’ the hell out of your company to scale
Talk to and listen to experienced founders