how to win friends and grow your organization!. what would dale carnegie do on facebook?

How to win friends and grow your organization!



What would Dale Carnegie do on Facebook?


Paul BurtnessWeb Site Coordinator

Public Information Dept., Anoka County

Jennifer FinkMarketing and Visitor Services Manager

Parks and Recreation Dept., Anoka County

Martha WeaverPublic Information Manager

Anoka County


Dale Carnegie

( 1888 – 1955 )Dale Carnagey

Debater, orator, traveling salesman, taught public speaking classes, author

Changed his name to Carnegie,rented Carnegie Hall for a lecture

Dale Carnegie Training

Success comes not from technical know-howbut from people skills


How to Win Friends and Influence People

published in 193715 million copies to date

Dale Carnegie

Arouse in the other person an eager want.

Become genuinely interested in other people.

Remember that a person’s name is, to that person,the sweetest and most important sound

in any language.

Be a good listener. Encourage others totalk about themselves.

Talk in terms of the other person’s interests.

Make the other person feel important – and do it sincerely.


Anoka County & Social Media

• Facebook• Twitter• YouTube• Mobile Websites• Mobile Marketing• Group Buying Promotions• Web, Email, Traditional Media


Who We Are – Anoka County

• Anoka County Parks• Bunker Beach Water Park• Chomonix Golf Course


www.facebook.com/bunkerbeach (5,420 likes)


YouTube Channel: www.youtube.com/anokacountymn


Visit Bunker Beach on your smartphone

m.BunkerBeach.com


Arouse in the other person an eager want.

Become genuinely interested in other people.

Remember that a person’s name is, to that person,the sweetest and most important sound

in any language.

Be a good listener. Encourage others totalk about themselves.

Talk in terms of the other person’s interests.

Make the other person feel important – and do it sincerely.


Twitter.com/AnokaCounty1,302 followers


Who We Are - Anoka County

• North metro, 4th largest county, 325K pop.• 2nd lowest taxes in the metro area• Urban south, rural north• About to break ground on a fiber broadband

network to bring expanded connectivity across the county, funded by a $13.4 million grant from the American Recovery and Reinvestment Act (ARRA)


Twitter• Autofeed from

Facebook• Retweets• Relationship to media• Who is following is

more important than how many


Policies in PlaceEstablish clear authority over social media

Require clear purpose

Process for request and approval

Assess ability and commitment

Monitor closely


• Use what you know about your audience to attract and keep the right kind of friends for your social media efforts.

• Blend traditional marketing/communications strategies with the new and unique tools of social media.

• Be proactive in developing policies and guidelines for your organization’s efforts in social media.

In Summary


Resources

• SMUG – Social Media University, Globalhttp://social-media-university-global.org/

• Mayo Clinic Social Media Centerhttp://socialmedia.mayoclinic.org/

• Social Media Revolution videohttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng

• Social Media Policieshttp://www.socialmediagovernance.com/


Paul BurtnessWeb Site Coordinator

Public Information Dept., Anoka [email protected]

Martha WeaverPublic Information Manager

Public Information Dept., Anoka [email protected]

www.AnokaCounty.uswww.AnokaCountyParks.comwww.BunkerBeach.comwww.ChomonixGolf.com www.facebook.com/bunkerbeachwww.facebook.com/wargonaturecenterwww.youtube.com/anokacountymnwww.twitter.com/anokacountywww.twitter.com/anokacountyparkwww.twitter.com/anokacountyhwywww.twitter.com/anokacolibrary

Thank You!Jennifer Fink

Marketing and Visitor Services ManagerParks and Recreation Dept., Anoka County

[email protected]

how to win friends and grow your organization!. what would dale carnegie do on facebook?

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