how to write a mission

8/7/2019 How to Write a Mission

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http://upsc.gov.in/questionpaper/2010/CS

P2010/GENERAL_ABILITY.pdf

How to Write a Mission Statement

As I say in my mission statement definition, the mission statement articulates a

company's purpose. It announces to the world at large why your company exists.

So you can think of a mission statement as a combination of what your company does

and how and why it does it, expressed in a way that encapsulates the values that are

important to you. Here's how to write a mission statement in three easy steps.

1) Describe what your company does.

No need to be fancy here. Just say it, for the moment.

Sample Mission Statements

My company's purpose is to:Sell shoes

Provide educational services

Grow market vegetables

2) Describe how you do it.

This is the tricky part, because we're not looking for a detailed description of your

business's physical operations here; we're looking for a description of how your business

operates generally. For most people, this means incorporating one or more of your corevalues into your description.

So take a moment to think of/list the core values that are important to you that are

expressed in your business. Here are some sample values that might be important to you

and the way you do business that you may want to use when you write a missionstatement:

Sample Values

• Provide high product quality• Provide superior customer service• Protect the quality of the environment

http://sbinfocanada.about.com/od/businessplanning/g/missionstatemen.htm

http://sbinfocanada.about.com/od/businessplanning/g/missionstatemen.htm



• Ensure equal access to resources• Encourage innovation/creativity• Practice sustainable development

It might be helpful to focus on your business's core competencies when you're

considering which values are worthy of being a part of your mission statement. Onceyou've decided which core values are most important, add one (or two at the most) to

your description of what your company does.


My company's purpose is to:Sell shoes of the highest quality

Provide educational services that allow all children to experience learning success

Grow market vegetables using organic, sustainable farming practices

3) Add why.

When you write a mission statement, this is the part that describes your spark, or the

passion behind your business.

Why does your business do what it does? For some people, it helps to think back on whythey started their business in the first place.


My company's purpose is to:

Sell shoes of the highest quality so every customer can find a pair of shoes they actuallylove to wear.Provide educational services that allow all children to experience learning success and

become life-long learners and contributing members of our community.

Grow market vegetables using organic, sustainable farming practices to give people safeand healthy food choices.

When you're finished, have another look at your mission statement and see if it says what

you want to say or if there's a better way of phrasing it. Be sure to change the phrase "my

company's purpose" to the name of your company.

For example;

"My company's purpose is to grow market vegetables using organic, sustainable farming

practices to give people safe and healthy food choices",

might be rephrased to produce this finished mission statement:

http://sbinfocanada.about.com/od/management/g/corecompetence.htm





SAMPLES

Kodak Limited: Quality Policy

• We are committed to being the world leader in the quality of the productsand services we provide.

• The company’s policy is to continuously improve our products, servicesand operations so that we constantly offer customers superior value.

Clarke American : Quality Policy

• product and service that we deliver, we will strive to exceed our customers’expectations. Our standard of performance is 100% satisfaction.

SGS-THOMSON: Quality Policy

• customers’ needs and requirements must be met (through a market drivenapproach to business)

• quality must be designed in and built-in (to be prevention driven insteadof correction driven)

• processes must be “capable” (Cp>2 both for manufacturing and businessprocesses)

• processes must be kept under strict control (using SPC as the basic tool)investment for quality improvement must be equal or greater than adefined percentageof sales

• quality systems must meet ISO 9000/ QS 9000 requirements• managers must be measured on quality results• training on quality is a basic motivation and improvement tool• product and process quality are the direct responsibility of all

manufacturing personnel• similarly R&D, Design Engineering and Marketing are responsible for

design quality of processes and products• Quality Assurance contributes with the “accounting”.

ABB, unit High Voltage Cables: Quality Policy

• The hallmark of ABB, unit High Voltage Cables is quality.• All of our commitments, actions and products must be recognised as an

expression of quality.



• Our most important criterion of quality is the satisfaction of our customers. We must aim at maintaining their full confidence in ABB as asupplier. The demands and stipulations of the customer must be met by our commitments and products conforming to agreed terms. Eachdelivery should create a recommendation for further business.

•

The achievement of these quality goals and, consequently, our overridinggoal to continue operating as a competitive and successful enterprise, will be determined by our resources, by our organisation and above all by ourattitude to quality.

Honeywell Technology Solutions Lab: Quality Policy

• To delight our customers by being proactive in providing six sigma quality total solutions, and enable Honeywell’s growth enlisting the mostcompetent and disciplined engineering professionals.

Tyco Electronics: Quality Policy

• It is the policy of Tyco Electronics to deliver error-free products and services on time. Processes and controls shall be implemented such thattasks are performed properly the first time and to ensure that all productsand services provided to our customers and to internal operationsmeet established requirements. Quality, continual improvement and customer satisfaction are the personal responsibility of each employee."

Tenaris: Quality Policies

• Tenaris shall pursue the highest standards of quality and customer care inits products and services.

• Tenaris recognizes that the strict compliance with customer commitmentsand the surpassing of their expectations is the responsibility of all itsemployees.

• Tenaris shall adopt common standards of quality for its products andservices, measure customer satisfaction and provide transparent information to its customers.

• Tenaris shall pursue policies which enhance employee quality of life, the well-being of its local communities, preservation of the environment andrelations with suppliers.

• Tenaris shall pay constant attention to the continuous evaluation,

motivation and training of its human resources.• Tenaris recognizes the importance of high quality management in

implementing this Quality Policy, remunerating shareholders andgenerating positive economic results.

• Tenaris shall comply with the requirements of, and make constant effortsto improve, its Quality Management System.

• Tenaris shall plan, implement, revise and communicate the Objectives of the Quality Management System to enhance its operation.



• Tenaris shall communicate this Quality Policy, which shall becontinuously reviewed for its suitability, and the Quality Objectivesthroughout the organization so that employees at all levels can understandand fulfil the commitments made in it.

SAP: Quality Policy

Quality is the basic requirement for the satisfaction of our customers and theresulting competitiveness and economic success of SAP. The Executive Boarddedicates itself to implementing and monitoring the following global quality policy principles:

• SAP strives to further intensify the close cooperation with its internal andexternal customers and partners, and the performance-orientedcommunication with its suppliers.

• The continual improvement of our products, processes, and servicescombined with innovation is at the center of our endeavors. For thispurpose, we strive to further optimize our organizational, operational, andtechnical processes. Quality management supports the business-oriented behavior of all parties involved.

• Promoting employee satisfaction and quality awareness are majormanagerial functions in the entire company.

• Commitment, professional competence, and personal responsibility arerequired from all SAP employees to achieve the goals based on the globalquality policy principles. Employees know the input requirements tocomply with quality in their area. Internal education is provided to helpSAP employees fulfill their tasks.

• The quality goals based on this policy are regularly defined, implemented,

and monitored by the responsible parties within the framework of quality management at SAP.

Alstom Power FlowSystems: Quality Policy

• Alstom Power FlowSystems develop, produce and market pre-insulatedpipe systems at a level of quality that, as a minimum, meets therequirements and expectations of users.

• As a minimum we must fulfil the quality and functional requirementsimposed by our customers or by national and international norms andstandards that apply to our product and market area. And we must help to

ensure that the norms and standards are adapted to development.• We must remain at the cutting edge of our customers’ expectations, in

terms of both product and service quality.• In product development, we must consider the possibilities of product

quality inspection at the factory and in the installation phase.• Quality assurance must be defined and planned prior to each production

start.



• Production basis must allow for optimal implementation of productionand give each employee the opportunity to check for himself or herself that the work is being carried out in accordance with the quality requirements set.

• Through training and regular maintenance of its employees’ working

conditions, Alstom Power FlowSystems seeks to create commitment andwell-being, as well as an environment and attitudes that contribute tocontinual improvements in our products and services.

• Through a well-functioning reporting system, we must document thequality of our main products and continue to improve process and productquality. This is done by setting specific quality targets and applying the 6 Sigma method for relevant areas of the business.

• Through stipulated evaluations of our quality targets, we will achievecontinual improvements to both the product and the effectiveness of ourquality management system.

Lucent Technologies: Quality Policy

We will safeguard the customers' trust by building the capability to execute flawlessly on the promises we make.

• Customers buy from us because they believe we will deliver value superiorto that of our competitors. It is an act of trust in who we are. We arecommitted to live up to that trust in all we do.

• Earning the customers' trust takes backing our promises with the ability todeliver — today and tomorrow. We are committed to measuring andrelentlessly improving our business processes and systems to ensure bothcustomer and shareholder value.

• We are personally accountable for the promises we make. We arecommitted to do what we say we are going to do.

Alcatel : Quality Policy

It is Alcatel’s aim to be viewed by our customers as the best provider of communications solutions and services.

Everyone in the Company is accountable for fully satisfying our customers by meeting or exceeding their needs and expectations with best-in-class solutionsand services.

Our Quality Policy is defined and strongly driven by the following managementprinciples and behaviors:

• Build a mutually profitable relationship with our customers, ensuringtheir long-term success, through the understanding of their needs and theneeds of their customers as well.

• Achieve our commitments for quality, cost and schedule.



• Enhance the systematic research and use of best preventive practices at alllevels and ensure reliable risk management.

• Drive continual improvement and innovation based upon efficient business processes, well-defined measurements, best practices andcustomer surveys.

•

Promote teamwork and use of common language and processes.• Develop staff competencies, creativity, empowerment and accountability

through appropriate development programs and show strongmanagement involvement and commitment.

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