Dorian Carlmikael

How to write perfect Blog post?

It can be challenging to write for your blog, especially if you are trying to promote and sell something. Today, we will see what makes a great blog post to boost traffic on your blog.

● Generate idea● Headlines● Answer readers’ questions● Intro● Subheads● Main text● Visuals● CTA

Generate Ideas

Ideas should be distinctive in the market

Try to base the post on:

readers feedbacks

a known problem in the industry

competition analysis

Research google to see what has already been written, if you can’t improve it, don’t bother.

Headlines

According to Salesforce Canada, the traffic can vary up to 500% based on the headline.

80% of the readers won’t go past the headline.

Readers absorb the first 3 words and the last 3 words.

Keep it under 55 characters, it will allow the title to appear uncut on search page results.

Headline Formula

Number or Trigger Word Strong Adjectives Keywords Promise

WhatHowWhyWhen...

Effortless,Painstaking,Free,Incredible,...

“18 Unbelievable Ways You Can Bathe an Elephant Indoors”“How You Can Effortlessly Sell Your Home in Less than 24 Hours”“5 Easy Tricks to Help You Write Catchy Headlines”...

Answer readers’ questions

Answer them as early as possible

What is this post about?

Should I read it?

What will I get out of it?

Introduction

Groove HQ states that using storytelling to introduce a post can bring an increase

in readership of up to 300%.

These readers spend 520% more time on the page.

Start with a story: - Anecdote

- Anecdote from expert, influencer, public figure...

SubheadsH1: - Only 1 per page

- Relate the keywords with the content in the page

- Tell the reader what is the page about

H2: - Great for subheads- Target

secondary keywords

●Help you guide the reader●Many reader skim the post

and read only the text under the subhead that interest them

●Use it as an opportunity to include keywords

Main Text

Keep it short and sweet

Most reader only read 28%

1600 words is considered a good length and takes 7 minutes to read.

Break up the text with:

list

subhead

bullet points

charts

pull quotes

visuals

Visuals

● Visuals are remembered 6 times more than text

● Posts with more image attract more backlinks (boosting SEO)

● 1 image per 350 words

● visuals should:

○ be beautiful

○ not contain watermark

○ relevant

○ sourced

CTA

CTAAdd 1 CTA in the sidebar, header and/or footer.

Don’t ask too much.

Download lookbook in exchange of emailView catwalk in exchange of emailBuy / Order from the websiteDownload the appLike the Facebook page...

Download

View

Shop

Like

Sharing ElementPost with a “share” button get shared 7 times more.

Make it easy for the reader to share: insert it in the sidebar, header or footer.

It can be static or floating.

Credit

Moz.com

Nngroup.com

Blog.bufferapp.com

Koozai.com

Socialmarketingwriting.com

Brightedge.com

Groove HQ

Salesforce Canada