how to write a powerful blog post in 60 minutes (or less) [infographic]

O N E T W O T H R E E F O U R F I V E O N E T W O T H R E E F O U R F I V E S I X S E V E N E I G H T N I N E BUILD AN IDEAS BANK T H E F I R S T W A Y STEP ONE ADD QUALITY TO YOUR BLOG WITH RESEARCH & SUPPORTING DATA STEP TWO STEP THREE Think of all your products or services and consider what hurdles are preventing your prospects from saying yes? Content that’s already hit the mark for your audience is one of the best ways to pinpoint what kind of content will delight your audience. Tapping into what’s working for your competitors. Then make it yours, make it better and readers will flock to you. Blogging is necessary for creating fresh SEO content Google loves, connecting and sharing timely and relevant information with your customers (or audience) and driving traffic to your website. FLESH OUT YOUR BLOG OUTLINE 5 M I N 3 0 M I N 5 M I N 5 M I N Are you ready to execute your blog? Great. To write a 45-minute blog post, stick to the following time schedule H O O K O P E N I N G B O D Y C O N C L U S I O N And there you have it. Once you’ve finished. Let it rest for the aﬅernoon or overnight, so you can come back to it with fresh eyes for editing and touch-ups. If you’re new to blogging, get a colleague to proof-read your points for quality control. There will be moments when blog writing gnaws at your busy mind. Even if you’re a self-professed horrible writer, committing to this process will simplify your life and give you the results you want. CONCLUSION CLOSE STRONG To create a valuable, data-driven post look to scientific studies, presentations, images and infographics, video and statistics and facts to inform your content. Then, let it marinate overnight so that the ideas become more refined. T H E S E C O N D W A Y T H E T H I R D W A Y W R I T I N G A H O O K Be clear and focused Don’t get too cute or rely on puns unless the joke is the centre of your story Write multiple headlines and finetune Always write with an active voice Keep your characters between 40 and 77 characters for better Google performance Don’t be afraid to appeal to the sense with an emotional headline Pique the reader's curiosity without being “click-bait” Make sure your content supports the headline Ensure the most important part of your story is conveyed in your headline, but don’t give away the reason they should click through O N E T W O T H R E E Keep your first paragraph, short and easy to digest. No more than 100 words. Create an emotionally grippy narrative by aggravating the problem and paint a picture of the promise you wish to resolve throughout the blog Boost your credibility and authenticity by using personal anecdotes and mini stories which relate to the topic W R I T E A N O P E N I N G P E O P L E W A N T T O K E E P R E A D I N G Lead with why Show the promise by painting a pretty picture Reference your supporting data Offer an example to put your point into context Offer a solution, action-step or takeaway 4 5 M I N U T E B L O G P O S T C R A F T D Y N A M I C B O D Y C O P Y H O W T O W R I T E A P O W E R F U L B L O G P O S T I N 6 0 M I N U T E S ( O R L E S S ) 33 Murray Street Bowen Hills Brisbane QLD Australia 4006 Phone: +61 7 3844 0577 [email protected] www.ifactory.com.au As one of Brisbane's leading full service digital and creative agencies, iFactory will help you achieve a digital solution that blends the needs of your business with that of your target audience. Our eclectic mix of digital designers, web developers and digital marketing specialists come together for one purpose – to provide intelligent digital solutions based on your business needs. https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less DECEMBER 2017 HOW TO WRITE A POWERFUL BLOG POST IN 60 MINUTES (OR LESS)

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Page 1: How to write a powerful blog post in 60 minutes (or less) [INFOGRAPHIC]

O N E

T W O

T H R E E

F O U R

F I V E

O N E

T W O

T H R E E

F O U R

F I V E

S I X

S E V E N

E I G H T

N I N E

BUILDAN IDEAS

BANK

T H E

F I R S T

W A Y

S T E P O N E

ADD QUALITY TO YOUR

BLOG WITH RESEARCH & SUPPORTING

DATA

S T E P T W O

S T E P T H R E E

Think of all your products or services and consider what hurdles are preventing your prospects from saying yes?

Content that’s already hit the mark for your audience is one of the best ways to pinpoint what kind of content will delight your audience.

Tapping into what’s working for your competitors. Then make it yours, make it better and readers will flock to you.

Blogging is necessary for creating fresh SEO content Google loves, connecting and sharing timely and relevant information with your

customers (or audience) and driving traffic to your website.

FLESH OUT YOUR BLOG

OUTLINE

5 M I N

3 0 M I N

5 M I N

Are you ready to execute your blog? Great. To write a 45-minute blog post, stick to the following time schedule

H O O K

O P E N I N G

B O D Y

C O N C L U S I O N

And there you have it. Once you’ve finished. Let it rest for the afternoon or overnight, so you can come back to it with fresh eyes for editing and touch-ups. If you’re new to blogging, get a colleague to proof-read your points for quality control.

There will be moments when blog writing gnaws at your busy mind. Even if you’re a self-professed horrible writer, committing to this process will simplify your life and give you the results you want.

C O N C L U S I O N

CLOSE STRONG

To create a valuable, data-driven post look to scientific studies, presentations, images and infographics, video and statistics and facts to inform your content. Then, let it marinate overnight so that the ideas become more refined.

T H E

S E C O N D

W A Y

T H E

T H I R D

W A Y

W R I T I N G

A H O O K

Be clear and focused

Don’t get too cute or rely on puns unless the joke is the centre of your story

Write multiple headlines and finetune

Always write with an active voice

Keep your characters between 40 and 77 characters for better Google performance

Don’t be afraid to appeal to the sense with an emotional headline

Pique the reader's curiosity without being “click-bait”

Make sure your content supports the headline

Ensure the most important part of your story is conveyed in your headline, but don’t give away the reason they should click through

O N E

T W O

T H R E E

Keep your first paragraph, short and easy to digest. No more than 100 words.

Create an emotionally grippy narrative by aggravating the problem and paint a picture of the promise you wish to resolve throughout the blog

Boost your credibility and authenticity by using personal anecdotes and mini stories which relate to the topic

W R I T E A N O P E N I N G

P E O P L E W A N T T O

K E E P R E A D I N G

Lead with why

Show the promise by painting a pretty picture

Reference your supporting data

Offer an example to put your point into context

Offer a solution, action-step or takeaway

4 5

M I N U T E

B L O G

P O S T

C R A F T

D Y N A M I C

B O D Y C O P Y

H O W T O W R I T E

A P O W E R F U L

B L O G P O S T I N

6 0 M I N U T E S

( O R L E S S )

33 Murray Street Bowen HillsBrisbane QLD Australia 4006

Phone: +61 7 3844 [email protected]

As one of Brisbane's leading full service digital and creative agencies, iFactory will help you achieve a digital solution that blends the needs of your business with that of your target audience. Our eclectic mix of digital designers, web developers and digital marketing specialists come together for one purpose – to provide intelligent digital solutions based on your business needs.

https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less

DECEMBER 2017 HOW TO WRITE A POWERFUL BLOG POST IN 60 MINUTES (OR LESS)

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How to write a powerful blog post in 60 minutes (or less)

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