how to...facebook, youtube & twitter for family planning
TRANSCRIPT
How to…Facebook, YouTube, Twitter
for Family PlanningKate Saylor, MSI
Outreach LibrarianUniversity of Michigan
Learning Objectives
Utilize Facebook for an effective social media campaign:
• Learn how to share content with fans such as external links and photos
• Identify best practices of effective facebook accounts by examining several case studies
• Promote pages through facebook ad campaigns
YouTube
Utilize YouTube for an effective social media campaign:
• Learn the basics, upload videos, and settings that will make your videos easily findable and sharable.
• Identify best practices of effective youtube channels by examining several case studies
Utilize Twitter for an effective social media campaign:
• Learn the basics of twitter, how to...follow, retweet, reply, design your page
• Understand how to share engaging content• Identify best practices of effective twitter
accounts by examining several case studies
Why?
Who?
How?
Flickr Image by Media Culpa
A social networking site that allows users to interact with friends and brands through an
online profile page.
Launched in February 4, 2004
Users
500 million users
checkfacebook.com
TrafficPeople spend over 700 billion minutes per month on Facebook.
More than 30 billion pieces of information is shared each month.
BrandBasics
GroupsPersonal interaction
Limited size allows emailsGreater permission control
No applications
PagesCorporate interactionAllows only updatesAnyone can ‘fan’ a pageIndexed by search engines
Share Engaging Content
Sharing Links
Link Preview
Edit Link Title
Edit Link Description…
…and Thumbnail Image
Use the @ symbol to pull up a list of other pages that you
have liked.
This links to their facebook page.
Sharing Photos
Are you listening?
•Invite current friends to become fans•Add a link on your website•Pay for an ad campaign
Ad Campaign
For any available ad inventory, Facebook selects the best ad to run based on the cost per click or impression and ad performance.
If you choose a Pay for Clicks (CPC) model, you will also bid on how much you are willing to pay for each click on your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.
If you choose a Pay for Views (CPM) model, you will also bid on how much you are willing to pay for every thousand impressions of your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.
Video-sharing website launched on February 14, 2005.
Users can upload, share, and view videos.
Users•Users range in age from 18-55
•Evenly divided between males and females
•Spans all geographies.
Traffic
People watch
2 billion videos a day
Every minute,
24 hours of video is
uploaded to YouTube.
Customize Your Channel
Flickr Image By Marcin Wichary
Uploading a Video
Findable
Include complete profile information
Video categories make your video
findable whenbrowsing
Tags
Clicking on a Video Tag Runs a Search
Are You Listening?
Sharable
Microblogging service launchedon July 15, 2006.
“Tweets” are limited to 140 characters.
Traffic
65 million tweets are posted each day
190 MillionUsers
How to Follow
Who to Follow?
Design
Changing Background
PresetThemes
Hex Color Codes
Tiled Background Image
Single Background Image
Tweet Basics
Anatomy of a Tweet:• Author profile image• Link to the tweet author• Text•@ is a Reply• # is a hashtag• Links
@ is a Reply
Sharing Links
# is a Hashtag
Searching
Thank You!
All images courtesy of Microsoft Software unless otherwise noted
Contact Information
• Kate Saylor• [email protected]• Twitter: @litebulb11• Facebook: MLibraryHealthy