How Travel Brands Work With Microinfluencers

Brought to you by:

Justin Vallejo, VP at Finn Partners and former journalist

Sasha Chou, Director of Sales & Marketing at UAP Media focusing on outbound tourism, founder of PicVoyage, formerly Taiwan Tourism Bureau

Paolo Lunardi, Social Media Coordinator at Switzerland Tourism,

Finn PartnersTravel/Lifestyle

THE COMPANY WE KEEP

We are not storytellers.

Program Messaging

The StoryThe Purpose

The VoiceThe People

Story Creation

News BureauPress Releases

Creative PitchesEditorial Calendars

Proactive Media Outreach

Client Network

Making Connections

Openings and Events

High Touch Moments

Holiday Gifting Placements

Product with a PurposeStrategic

Partnerships

Influencer Engagement

Today’s Influencers

Marquee Media Influencers

Influencer SalonContent PartnersMicroinfluencers

The Social Stereo+ Digital Amplification

FacebookInstagram

TwitterSocial Boosting

‘Everyone’ is not our audience.

ALLIANZ GLOBAL ASSISTANCE

Thank You.

Go! My Word-of-Mouth Army!

Presented by Sasha Chou10/27/2016

About MeSasha Chou

• 2010-2011 • Reporter, Sinovision • • 2012-2015 • Marketing Manager, Taiwan Tourism Bureau

• 2015-2016 Current • Director of Sales and Marketing, UAP Media

• 2016 Current• Founder, PicVoyage Photos & Tours

• Taiwan Tourism Bureau • Taiwan Food Festival: Savoring Taiwanese Cuisine • Cooperatize Service: Bloggers

Featured Project

• Taiwan Tourism Bureau • Ben Hedges Youtube Video

Featured Project

• Taiwan Tourism Bureau • Fung Brothers Youtube Video

Featured Project

• Taiwan Tourism Bureau & Pandora Co-Campaign • Follow Me To Taiwan Murad Osmann and Nataly • https://www.youtube.com/watch?v=rX9HrbQOYQI

Featured Project

• UAP Media • Visit Hershey Harrisburg Press Trip (Travel with Bloggers)

Featured Project

• UAP Media • Jam Hsaio Concert @Madison Square Garden • WeChat Marketing via Word-of-mouth army• Social media for sponsor Xian Famous Foods

Featured Project

• PicVoyage Photos & Tours • Upcoming Marketing Project, working with Damone Media (Blogger Ads)

Featured Project

THANK YOUSasha Chou @sasha0819

https://www.facebook.com/sasha.chouhttps://www.instagram.com/sasha0819/

sasha0819@gmail.com

 

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Paolo Lunardi, Coordinator Social Media & Media Relations,WeWork – October 27th 2016 .

How Travel Brands Work With MicroInfluencers.

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Influencers selection.

▪Engagement rate.▪Number of followers.▪Fits with our messages?▪ Interested in our country? ▪What are our goals with the campaign?▪Look who your influencers follow.

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Switzerland Tourism & Influencers.

▪UGC is the key.▪Daily interactions with influencers on Social.▪Allow them creative control.▪Discuss all aspects of the campaign.▪Create a win/win situation.▪Offer non-monetary value.▪Less is more.

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@Chrisburkard in Switzerland.

▪10 days in the Ticino Region (South of Switzerland).▪Partners: Swiss International Air Lines and Ticino Tourism.▪Daily posts on Instagram, Instagram Stories, Facebook and Snapchat.▪Tag all 3 partners in every agreed post. ▪Chris’ Top must-see in Ticino.▪Contest – win a trip to Ticino and a private session with Chris Burkard!▪ Instameet in Ticino with Chris Burkard.▪SoMe interaction before, during and after the trip.▪Media buy.

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Beyond Chris Burkard.

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Stay connected with Switzerland.

▪www.myswitzerland.com▪facebook.com/MySwitzerlandNA ▪@MySwitzerland (Instagram)▪@MySwitzerland_e (Twitter)▪Myswitzerland on YouTube▪#inLOVEwithSWITZERLAND