how trinity mobile apps can increase your business

Mobile Apps & WebsitesFor Small Businesses

Your customers are going mobile… Is your business ready?

Trinity Mobile Apps

Online Marketing

Trinity Mobile Apps

Website (Social Media)o Must be kept current and relevant to what your customers are searching

Mobile Optimized Websiteo 61% of customers who visit a mobile unfriendly site from their mobile device

are likely to go to a competitors site (mobile friendly)

Custom Mobile Appo Interactivity and Push Notifications – 97% of push are opened and reado Native application to specific mobile platforms (Apple & Android)

Why Mobile Marketing?

Trinity Mobile Apps

Occam’s Razor: sometimes the best solution is the simplest solution

Top 10 Mobile Marketing Tips

Trinity Mobile Apps

1) Thou shall not send mobile spam2) Thou shall only cause mobile action with QR Codes3) Mobilize thy site4) Thou shall only create a mobile app if there is a valid reason to do so5) Honor your mobile campaigns by marketing them fully and accurately6) Mobilize thy email7) Thou shall not ignore mobile, for thy neighbor won’t8) Thou shall provide RELEVANT VALUE9) Obey the context in which your customers are interacting with you10) Only use mobile when it is the right tool for the job

Source: Kim Dushinsky – Mobile Marketing Profits

Top 25 Mobile Marketing Facts

Trinity Mobile Apps

1) Half of smartphone owners have scanned QR codes and 18 percent of them made a purchase after scanning.

2) 30 million consumers watch television content via their mobile phones. 3) 40% of tablet owners said they looked up information related to a program they

were watching on TV while watching, and 30% said they looked up information about a product after seeing it on TV.

4) 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%).

5) Of smartphone owners that used them while shopping in a store, 73% used mobile Web instead of an app.


Trinity Mobile Apps

6) The average amount of time smartphone and tablet users spend with mobile applications reached 94 minutes in December 2011, more than the 72 minutes they spend on the Web.

7) Time spent on mobile apps is largely dominated by games and social networking, at 49% and 30% respectively.

8) By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.

9) Nearly 60% of Web users say they expect a site to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single Web page to load before leaving the site.

10) 95% of smartphone users looked up local information, and of those, 61% called and 59% visited the business.


Trinity Mobile Apps

11) Mobile sites are preferred for shopping: 81% of users prefer them to apps for researching product and price information, and 63% prefer them for purchasing a product.

12) Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal.

13) 40% of smartphone users and 42% of tablet users report using their device while watching TV on a daily basis.

14) The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively).

15) 87% of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social.


Trinity Mobile Apps

16) U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. Contrast with TV time spent vs. ad spend, at 42.5% and 42.2%, respectively.

17) The average mobile campaign has a positive impact on the five traditional brand metrics and significantly outpaces online, especially in ad awareness, with average exposed-control deltas of +19.9 for mobile vs. +4.2 for online.

18) 16 % of smartphone users report that they’ve made a purchase as a result of a marketing message they received on their phone. Email was by far most effective, with 55% purchasing as a result of an email received on their mobile device.

19) More than half of those who purchased as a result of a marketing message on their smartphone did so on the device itself.

20) 1 in 10 American adults have texted a charitable donation from their phones. Of those that contributed to the January 2010 Haiti earthquake relief, 73% of these contributed on the same day they heard about the campaign, and 56% continued to contribute to other disaster reliefs using their mobile device.


Trinity Mobile Apps

21) In Q3 2011, teens increased their mobile data consumption by 256% over the prior year.

22) In June 2011, the number of U.S. wireless subscriber connections surpassed the U.S. population.

23) Mobile Internet use ranks almost equally high for in-home (89%) and out-of-home (93%) access.

24) Mobile user traffic remains constant throughout the week, and holds at a consistently high level from 9 a.m. until 11 p.m.

25) Inneractive found that there is a direct correlation between the size of a mobile device’s screen and the CTR the device yields for mobile advertising. For example, the iPhone yields a 4.35% CTR with a 3.5” screen, compared to a 9.61% CTR on the iPad’s 9.7” screen.

The growth of the mobile industry is incredible In just over 3 years, over 25 billion apps have been

downloaded between iPhone and Android devices.

iPhone salesin millions

Mobile Industry

Trinity Mobile Apps

Over 500,000,000 Android phones have been activated Over 300,000,000 iPhones have been activated Android owns 47% of the U.S. smartphone market iPhone owns 29% of the U.S. smartphone market

Growing Numbers

Trinity Mobile Apps

Global Mobile Traffic

Trinity Mobile Apps

According To Cisco Systemso Mobile devices will outnumber humans on the planet by the end of 2012o Cisco predicts by 2016 there will be 10 Billion mobile-connected devices

around the worldo By 2016 there will be 7.3 Billion humans on the planet to put this into

perspectiveo Global networks will be carrying 130 Exa-Bytes of data each year (equivalent to

33 Billion DVDs of content)o Mobile traffic in 2011 was eight times the size of the global Internet’s activity in

2000o Mobile will only increase in popularity, so businesses are advised to consider

this advertising and marketing platform

Average Smart Phone Usage

Trinity Mobile Apps

According To Cisco Systemso Tripled in 2011 from 55 MB per month in 2010 to 150 MB per month

currentlyo 8 Trillion text messages were sent in 2011, expected > 16 Trillion in 2012o Smart phones represent only 12 percent of global handsets in use today,

but they handle over 82 percent of total global handset network traffico In 2011, the typical smart phone generated 35 times more mobile traffic

(150 MB per month per device) than the typical basic-feature cell phone, which generated only 4.3 MB per month of mobile traffic

o The average person carries or uses a mobile device 8 out of 24 hours per day (represents 30% of one’s day they are connected via mobile)

SMS Marketing

Trinity Mobile Apps

SMS – Short Message Service or Text Message Works on virtually all cell & mobile phones with a texting plan Custom Short Code Keywords to engage your customers to request

more information via their mobile phone Works on smartphones as well as basic feature cell phones Automatically add interested potential clients to a mailing list via

SMS or text message – fast and simple

Why Mobile? FACT: Customers are using mobile to find your competition. Source: Google "Understanding Smartphone Users," 2011

Trinity Mobile Apps

Why Mobile? FACT: Not having a mobile experience can lose you business. Source: Compuware, "What Users Want from Mobile," 2011

Trinity Mobile Apps

Why Mobile Apps? FACT: Your customers prefer apps over mobile websites. Sources: comScore, Alexa, Flurry Analytics, 2012

Trinity Mobile Apps

But I want a mobile website?

Trinity Mobile Apps

We offer both a mobile app and a mobile website. Appear in the iTunes App Store, Android Marketplace, and

mobilize your existing website. Complete mobile marketing solution.

Trinity Mobile Apps

Trinity Mobile Apps

Mobile Optimized Websites User friendly Loads fast Easy to see Easy to read Easy to take action Easy to find your location Special offers and coupons Drives targeted traffic that

wants to buy Online retailers - a mobile site

can increase consumer engagement by 85%

Website visitors are 51% more likely to do business with an online retailer with a mobile site

Non Mobile Website Mobile Website

Mobile Optimized Websites

Trinity Mobile Apps

Trinity Mobile Apps

Why Our Company? We make mobilizing your business simple & pain free We help bring in new business and increase repeat customers We handle everything from start to finish We’re mobile experts We’re extremely affordable We’re fast & apps are very easy to use

Trinity Mobile Apps

Information

Apps Can Display o Information on serviceso Restaurants menu (text or PDF)o All locations visible in mapso One click or tap callingo Events and much more…

Trinity Mobile Apps

Links to Social Networks Customers can link to your social media pages.

Increase Facebook fans. Increase Twitter followers.

Approximately 40% of social media users access their accounts through mobile devices – yes there is an

app for that…

Trinity Mobile Apps

Loyalty Coupons GPS coupons

o When at your location, customerscan ‘check in’ and receive bonuses.

QR code coupons o Used to replace stamp cards.o Increase customer loyalty!

28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)

Trinity Mobile Apps

Instant Live Updates Take full control over your app’s content! Apps Can Provide Content Updates

o Display special eventso Specials of the week/dayo Loyalty couponso Image galleryo Everything inside the app!

Trinity Mobile Apps

Powerful Push Notifications Update your customers instantly

o Special offers, updates, happy hourso 97% open and read rate ** (email has < 4% open rate)

Push notifications break the barrier between you and your customers.o Included completely FREE.o Compare to SMS texting plans

on average cost ~$200/month

Trinity Mobile Apps

Many Other Great Features

Trinity Mobile Apps


Trinity Mobile Apps

Customer Loyalty Fan Wall & Socializing


Trinity Mobile Apps

Music Food Ordering


Trinity Mobile Apps

Car Finder Appointment Reminders & Reservations


Trinity Mobile Apps

Advanced Events Shopping Cart

Professional App Design & Setup Fee to Fit into any Budget Affordable Monthly Hosting Fee UNLIMTED Push Notifications & App Downloads UNLIMITED Revenue Potential – Seriously!

Mobile Services

Trinity Mobile Apps

Dynamic QR Codes Mobile Apps

Mobile Websites SMS Text Marketing

Mobile Marketing Solutions

Trinity Mobile Apps

Trinity Mobile AppsMobile Marketing Solutions

Contact Us Anytime By:

Trinity Mobile Apps

Call: 209-910-1506

Email: [email protected]