how universities can empower and work collaboratively with influencers

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  • EMPOWER & WORK COLLABORATIVELYWITH INFLUENCERS

    Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    @EA_Clark

    http://bit.ly/eac-16

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Session Goals

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Define keyinfluencers

    for yourinstitution.

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Develop trainingframework foryour campus.

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Start building scalable influencermarketing initiatives on your campus.

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Join an awesomeprofessional learning

    community

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    noun1. a person or thing that influences:The most powerful influencer of beliefs isdirect experience.

    2. a person who has the power to influencemany people, as through social media ortraditional media.

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Goals/Outcomes

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Key Stakeholders

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Enrollment Management

    Recruitment MarketingRegistrarFinancial Aid

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Who are ourinfluencers?Who are ourinfluencers?

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Who are ourinfluencers?

    *with an emphasis on student success*

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Social MediaCompetencies

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Resources andTraining

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Action Steps

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Assessment

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Next Steps/Follow Up

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Now it is your turn!

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Additional Resources

    Engaging the Social Employee - bit.ly/eac-social-employee

    Unlock the Power of IFTTT - bit.ly/ec-ifttt

    Strategies, Tools and Implementation - bit.ly/eac-tools

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

  • Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

    Eric Clarkwww.ericalainclark.com

    eric@ericalainclark.com

    @EA_Clark on Twitter, Instagram and Snapchat