Measuring ROI fromDigital Marketing

How User

Experience can make or break your business

vvz

What is User Experience

The experience an end-user has during all

aspects of his/her interaction with the

company, its services, and its products

Types of UX

Product UX Interface UX

Elements of a great User Experience

The way it works

Look & Feel

FUNCTIONALITY

AESTHETICS

GREAT USER

EXPERIENCE

vvz

How UX Impacts Your Business

UX impacts both user acquisition and retention

Acquisition Retention

Designing Landing Pages that are Conversion-Optimized lowers acquisition costs

How conversion rate impacts acquisition costs

Advertising Spend (Rs.) 50000Visits (at Rs. 10 per click) 5000

Conversion Rate 3% 3.50%Customers Acquired 150 175CPA 333 286

Increase in Customers Acquired - 17 %Decrease in CPA - 14 %

Website UX is critical for SEO

Not a designer’s problem..

But a CEO’s priority.

vvz

Overview of the UX Process

User Experience – Design to Cultivate Trust

Giving the users a great experience

Receiving trust & business as reward

It is critical to understand, design & improve on digital experiences to enhance the user trust

• Website that shows it cares about its customers – Security & Privacy of its users handled with attention

• Service is of great quality – Feedback & reviews from real buyers that connects with new users

• Company is reliable & trustworthy - Transparent information on the roots & founders of the business

Our proven approach to User Experience & Delight

2STRATEGISE

1RESEARCH & ANALYSE

3PRODUCT DESIGN

4TEST & ITERATE

UX PROCESS

• Identify Project Requirements• Conduct Competitor Analysis• Do Content Audit• Collaborative discussions

• Create revised Sitemap• Plan Information Architecture• User Personas • User Scenarios• Navigation Flowcharts• User Surveys

• Website UX• Digital Touch-points• Building Virality Loop

• A/B Testing• Heat Map

Analysis• Review Metrics

and iterate on design & marketing

UX Analytics – Heatmaps and AB Testing

vvz

Examples of good UX

AIRBNB – Find your place of belonging

Great product experience Simple intuitive navigation User-engaging interface

Everlist – Task Management App

Comfortable UI

Grid Layout Organization

Aesthetic Design

vvz

Conducting a UX Audit

Evaluating the UX of your website/app

Functionality – How quickly can you accomplish what you came for Navigation & Information Architecture Forms and Data Entry Trust & Credibility Aesthetics - Page Layout & Visualization

Site layout - assist the user in where to focus Clickable Items should appear clickable and vice versa Font consistency Balance between white space and content Overall - pleasant to look at and navigate.

Digital Marketing for results.

Follow us

vvz

UX Tools

Tech Stack used for User Experience

BEHAVIOR TRACKING

STRATEGY

PROTOTYPING

Customer Surveys User Interviews Case Studies

Inspectlet CrazyEgg Optimizely Google Analytics MouseFlow

Balsamiq Axure Invision Pen & Paper

Example of Customer Delight: First Visit

Walkthroughs are great UX for any new product app, it helps the first time user understand how to interact with the app interface.

Micro-interactions adds some fun element to the usually boring sign up process. It’s also important to break down sign up process into multiple steps/pages.