how ux can make or break your business

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Post on 20-Jan-2017




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Measuring ROI fromDigital Marketing

How User Experience can make or break your business



What is User Experience

The experience an end-user has during all

aspects of his/her interaction with the

company, its services, and its products

Types of UXProduct UXInterface UX

Elements of a great User ExperienceThe way it worksLook & Feel FUNCTIONALITYAESTHETICSGREAT USER EXPERIENCE


How UX Impacts Your Business

UX impacts both user acquisition and retentionAcquisitionRetention

Designing Landing Pages that are Conversion-Optimized lowers acquisition costs

How conversion rate impacts acquisition costsAdvertising Spend (Rs.)50000Visits (at Rs. 10 per click)5000

Conversion Rate3%3.50%Customers Acquired150175CPA333286

Increase in Customers Acquired-17 %Decrease in CPA-14 %

Website UX is critical for SEO

Not a designers problem..

But a CEOs priority.


Overview of the UX Process

User Experience Design to Cultivate TrustGiving the users a great experienceReceiving trust & business as reward It is critical to understand, design & improve on digital experiences to enhance the user trustWebsite that shows it cares about its customers Security & Privacy of its users handled with attention

Service is of great quality Feedback & reviews from real buyers that connects with new users

Company is reliable & trustworthy - Transparent information on the roots & founders of the business

Our proven approach to User Experience & Delight2




TEST & ITERATEUX PROCESSIdentify Project RequirementsConduct Competitor AnalysisDo Content AuditCollaborative discussionsCreate revised SitemapPlan Information ArchitectureUser Personas User ScenariosNavigation FlowchartsUser SurveysWebsite UXDigital Touch-pointsBuilding Virality Loop

A/B TestingHeat Map AnalysisReview Metrics and iterate on design & marketing

UX Analytics Heatmaps and AB Testing


Examples of good UX

AIRBNB Find your place of belonging Great product experienceSimple intuitive navigationUser-engaging interface

Everlist Task Management App

Comfortable UIGrid Layout OrganizationAesthetic Design


Conducting a UX Audit

Evaluating the UX of your website/app

Functionality How quickly can you accomplish what you came forNavigation & Information Architecture Forms and Data EntryTrust & CredibilityAesthetics - Page Layout & VisualizationSite layout - assist the user in where to focus Clickable Items should appear clickable and vice versaFont consistencyBalance between white space and contentOverall - pleasant to look at and navigate.

Digital Marketing for results.

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UX Tools


Tech Stack used for User Experience BEHAVIOR TRACKINGSTRATEGYPROTOTYPINGCustomer SurveysUser InterviewsCase StudiesInspectlet, CrazyEgg, Optimizely, Google Analytics, MouseFlowInspectletCrazyEggOptimizelyGoogle AnalyticsMouseFlowBalsamiqAxureInvisionPen & Paper

Example of Customer Delight: First VisitWalkthroughs are great UX for any new product app, it helps the first time user understand how to interact with the app interface.

Micro-interactions adds some fun element to the usually boring sign up process. Its also important to break down sign up process into multiple steps/pages.