how ux can make or break your business
Post on 20-Jan-2017
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Measuring ROI fromDigital Marketing
How User Experience can make or break your business
What is User Experience
The experience an end-user has during all
aspects of his/her interaction with the
company, its services, and its products
Types of UXProduct UXInterface UX
Elements of a great User ExperienceThe way it worksLook & Feel FUNCTIONALITYAESTHETICSGREAT USER EXPERIENCE
How UX Impacts Your Business
UX impacts both user acquisition and retentionAcquisitionRetention
Designing Landing Pages that are Conversion-Optimized lowers acquisition costs
How conversion rate impacts acquisition costsAdvertising Spend (Rs.)50000Visits (at Rs. 10 per click)5000
Conversion Rate3%3.50%Customers Acquired150175CPA333286
Increase in Customers Acquired-17 %Decrease in CPA-14 %
Website UX is critical for SEO
Not a designers problem..
But a CEOs priority.
Overview of the UX Process
User Experience Design to Cultivate TrustGiving the users a great experienceReceiving trust & business as reward It is critical to understand, design & improve on digital experiences to enhance the user trustWebsite that shows it cares about its customers Security & Privacy of its users handled with attention
Service is of great quality Feedback & reviews from real buyers that connects with new users
Company is reliable & trustworthy - Transparent information on the roots & founders of the business
Our proven approach to User Experience & Delight2
RESEARCH & ANALYSE 3
TEST & ITERATEUX PROCESSIdentify Project RequirementsConduct Competitor AnalysisDo Content AuditCollaborative discussionsCreate revised SitemapPlan Information ArchitectureUser Personas User ScenariosNavigation FlowchartsUser SurveysWebsite UXDigital Touch-pointsBuilding Virality Loop
A/B TestingHeat Map AnalysisReview Metrics and iterate on design & marketing
UX Analytics Heatmaps and AB Testing
Examples of good UX
AIRBNB Find your place of belonging Great product experienceSimple intuitive navigationUser-engaging interface
Everlist Task Management App
Comfortable UIGrid Layout OrganizationAesthetic Design
Conducting a UX Audit
Evaluating the UX of your website/app
Functionality How quickly can you accomplish what you came forNavigation & Information Architecture Forms and Data EntryTrust & CredibilityAesthetics - Page Layout & VisualizationSite layout - assist the user in where to focus Clickable Items should appear clickable and vice versaFont consistencyBalance between white space and contentOverall - pleasant to look at and navigate.
Digital Marketing for results.
Tech Stack used for User Experience BEHAVIOR TRACKINGSTRATEGYPROTOTYPINGCustomer SurveysUser InterviewsCase StudiesInspectlet, CrazyEgg, Optimizely, Google Analytics, MouseFlowInspectletCrazyEggOptimizelyGoogle AnalyticsMouseFlowBalsamiqAxureInvisionPen & Paper
Example of Customer Delight: First VisitWalkthroughs are great UX for any new product app, it helps the first time user understand how to interact with the app interface.
Micro-interactions adds some fun element to the usually boring sign up process. Its also important to break down sign up process into multiple steps/pages.