how verimatrix helped realize the stofa webtv...

HOW VERIMATRIX HELPED REALIZE THE STOFA WEBTV VISION

“…we first needed to ensure that we could effectively secure multi-screen services — not only to prevent piracy and revenue loss, but also to ensure a high quality of experience (QoE) for our valued subscribers. VCAS for Internet TV addresses all of these needs by offering a robust, yet flexible and user friendly security solution”

- Thomas Helbo, Technical Director - Stofa

Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 02

INDUSTRY TRENDS

Operators around the globe increasingly desire to deploy

advanced multi-screen and TV Everywhere solutions throughout

the home and beyond. The following trends are emerging:

•Adaptivebitratestreamingprotocols,especiallyHLS,is

going mainstream as delivery technology for premium

video services to all types of devices

•Over-the-top(OTT)servicesincreasinglyencompassboth

on-demand and live content

•CableTVoperatorsembraceOTTvideoasbothadefensive

move and new opportunity

•Contentsecurityrequirementsarebecomingincreasingly

stringent for new delivery modes, especially OTT as well

as Ultra HD/4K

Leading Danish Cable Operator Chooses VCAS for Internet TV to Protect Multi-screen Premium Content Offering

COMMON CHALLENGES

A key challenge regarding OTT delivery is to achieve a seamless integration of linear channels with video-on-demand

(VOD)intoasingle,easy-to-navigateuserexperiencewhileensuringthehighestlevelofcontentsecurity.Pay-TVoperators

alike are striving, if not struggling, to:

•AchieveaTVEverywhereexperiencethat’satrueadvanceonthatofbroadcastTV

•Offermulti-deviceserviceswithaunifiedandintuitiveuserinterface,andensureaspectsofservicepersonalization

and recommendation pervade the multi-screen interface

•MeetstringentlicensingconditionsofpremiumcontentforOTTvideoservices,preventunauthorizedaccessand

unlawful content copying and re-distribution

•Managecontentusagerightsuniformlyacrossmultiplenetworksandscreens

http://www.verimatrix.com/


THE COMPANIES

Stofa, the second largest cable TV and triple play operator in Denmark, and a subsidiary of the energy concern SE

(SydEnergi),providesabroadselectionoftelevisionandpay-TVofferings,highspeedbroadbandandtelephone

servicestoitscustomers.Some475,000householdsareconnectedtoitsIPbackboneoutof600,000customerhomes.

Verimatrix® Inc., a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services

around the globe, has delivered an impressive record of growth and success since its founding in 2000. The

company is the trend-setting multi-network revenue security provider globally, featuring award-winning solutions for

IPTV,DVB,InternetTV/OTT,andbroadcast-hybridnetworks(20+awards).

STOFA SELECTS VERIMATRIX

AkeyaspectofthenewStofaWebTvservicesexperienceisensuringthattheoperator’scontentissecureasitisdelivered

and consumed across multiple devices. This is where Verimatrix excels by providing a complete security infrastructure for

advanced multi-screen pay-TV services on any network.

Stofa and Verimatrix announced in June 2013 that Stofa had deployed the Verimatrix Video Content Authority System

(VCAS™)forInternetTVtoprovideanenhancedrevenuesecurityfoundationforStofa’sWebTv.

“Stofa has been very

successful in its efforts to

extend their service brand and subscriber

relationships beyond the living room, indeed

beyond the home, to satisfy demands for

personalized choices and flexible viewing models”

VerimatrixwaschosentohelpfacilitateStofa’stransitionfromatraditionalcableoperatortooneofferingstate-of-the-artOTT

services to connected and mobile devices. The goal for Stofa was to gain maximum flexibility to respond to market demand

and competitive conditions without compromising revenue security, which is why the company selected VCAS.

– Steve Oetegenn, President,Verimatrix



VCASprovidesacompletesecurityinfrastructureforadvancedmulti-networkpay-TVservices.Stofa’sWebTvservicesfeature

advanced ViewRight®WebclientsthatprovideenhancedHTTPLiveStreaming(HLS)securityforPC/Macplatforms,iOSand

Android tablets and smart phones – all from a single security authority platform.

Verimatrixhasbeenranked#1globallyinIPTVcontentprotectionanddigitalrightsmanagementforsevenstraightyearsby

SNLKaganMRG.BasedinSanDiego,California,ithasmorethan750pay-TVoperatorcustomersin100+countries.

REALIZING THE WEBTV VISION

TheserviceisdeliveredoverStofa’slargelyfiber-basedbroadbandnetworkviatheHLSprotocol,andfeatures150live

andon-demandTVchannels,includingpremiumcontentfromCMoreandHBO.WebTvalsofeaturesfullyinteractive

control functions such as pause, rewind, a library of 7,000 movies for rental, and a 48-hour catch-up service on 80

channels.Contentisdeliveredtooff-the-shelfCEdevices,includingPCsandMacs,smartphonesandtablets.

“Stofa is committed to providing our subscribers with the content and the service options

they crave,” said Thomas Helbo, Technical Director, Stofa. “To successfully offer our subscribers

morechoices,however,wefirstneededtoensurethatwecouldeffectivelysecuremulti-

screen services — not only to prevent piracy and revenue loss, but also to ensure a high

qualityofexperience(QoE)forourvaluedsubscribers.VCASforInternetTVaddressesall

of these needs by offering a robust, yet flexible and user friendly security solution.”

“Stofa has been very successful in its efforts to extend their service

brand and subscriber relationships beyond the

living room, indeed beyond the home, to satisfy

demands for personalized choices and

flexible viewing models,” said Steve

Oetegenn,PresidentofVerimatrix.“Ithasbeen

a pleasure to collaborate with their talented

teamtohelpthemoptimizethemonetizationof

their valuable content and services across a

multi-network, multi-screen environment.”

www.verimatrix.com 04




VCAS FOR INTERNET TV

VCASforInternetTVprovidesacomprehensivesecuritysolutionforOTTservicesovernetworksimplementingHLS

adaptivebitratevideodelivery.Thesolutionprotectsvideoservicesforbothbroadcast(linear)andon-demanddelivery

modes, to the broadest range of devices. Verimatrix enhanced HLS security incorporates advanced protection

technologiesotherwiseonlyfoundinmanagedIPTVandDVBpay-TVsystems,providingthefollowingadvantages:

•Designedandoptimizedforstreamingservicedelivery

•Fullassetentitlementcheckbeforekeysaredeliveredtoclient

•Flexiblebusinessmodelswithlicenserecycling

•Head-enddomainmanagement(crossDRM,crossnetwork)

•IPv6ready

•EvolutiontoMPEG-DASHandsupportforUltraHD/4Kvideo.

LEVERAGING THE LEADERSHIPS

ThepartnershipbetweenStofaandVerimatrix leveragesthestrengthsofeachcompanytooptimizevideoquality,

security, interactivity, and the user experience (UX). The joint solution enables a next-generation, high-quality TV

experiencebycombiningtheStofaUXacrossmultipledeviceswithprovendigitalTVcontentandrevenuesecurityfor

from Verimatrix based on its award-winning VCAS. The result is a secure solution for TV Everywhere services, further

supported by an intuitive Stofa user interface with easy navigation among video services. The Stofa application

availableforiOS,AndroiddevicesandPC/MacWebbrowsersprovidesaccesstolinearandondemandservices

both in the home and on the go.



JOINT SOLUTION CHARACTERISTICS

•TVEverywhereexperiencewithpremiumcontentavailableanytime,anywhere

•150TVchannelsincluding38inhighdefinition(HD)

•Fullyinteractivecontrolfunctionssuchaspause,rewind,movierentalsandstart-over

•Independentlyauditedandaward-winningVerimatrixsecurity,whichextendsbeyondthesingle-networkconditional

access approach in order to protect pay-TV services delivered to any screen over any network

•Verimatrix-enhancedHLSsecuritywithkeyfeaturesfromIPTVandDVBpay-TVsystems

–Advancedkeymanagement,alreadyprovenin750+pay-TVdeployments.

–X.509digitalcertificatesensuressecureend-userdeviceauthentication.

–Entitlementverificationensuresonlyauthorizeduserscanwatchservices.

– Trusted technology facilitates content licensing process and time-to-market.

•VerimatrixViewRight®clientsecurityavailableforDVBandIPTVSTBs/PVRs,iOSandAndroidtabletsandsmart

phones,PC/Maccomputingplatforms,andsmartTVs

VCASMulti-networkArchitecture

VerimatrixCSM

(Managed IPTV &Broadcast Hybrid)

VerimatrixOperator Mgmt Interface& Entitlements Database

VCAS™ UnifiedHead-End

Third partySMS/Middleware

VerimatrixBroadcast CSM

(One-way)

VerimatrixAdaptive CSM

(HLS)

VerimatrixAdaptive CSM(MPEG-DASH)

VerimatrixMultiRights

PlayReady DRM, etc.

MultiRights Framework

VCAS MultiRights Extensionto additional integrated DRM Servers

On-DemandContent

VCAS™

Client Support

Scramblers, Encoders,Servers, Modulators

KeyData

Internet & OTT

IP Return Pathfor ViewRight IPTV,Hybrid, or OTT Clients

RF

IPTV

LinearContent

Verimatrix MultiRights extensionto additional integrated DRM Servers

3rd Party Players& DRM Clients

VerimatrixViewRight Web

VerimatrixViewRight PC/Mac

VerimatrixViewRight STB

Unified Subscriber Management Interface and DB Across Networks, Devices

Security for All Network Types( Managed and OTT) and Content Formats



VCASsingle securityauthority supportsvariousvideoandDRMformatswhileprovidingaharmonizedcontent rights

managementforIPTV,DVB,andInternetTVandhybridnetworks.VCASprovidesthetoolsandsupportthatdigitalTV

operatorsrequiretocapitalizeonthenewopportunitiespresentedbytheacceleratingconvergenceofvideodeliveryover

various types of networks to multiple devices.

InMarch2014,VerimatrixwontheTVConnectIndustryAwardforBestMultiscreenTVSolution.

STOFA ECOSYSTEM

Stofa has assembled a best-of-breed ecosystem as follows:

•ElementalencodersandpackagersforliveTVcontent

•Enviviotranscodersandpackagersforon-demandassets

•EdgewareConvoystreamingplatform

•VerimatrixVCASforInternetTVcontentandrevenuesecurity

•NXPSoftwareQuickPlayerforAndroid

•CEdevices:PCs,Macs,iOSandAndroidsmartphonesandtablets

Stofa has also performed substantial in-house developments:

•AllCEdeviceapps

•SubscriberManagementSystem,integratedwithVerimatrixOMI

STOFA – CONTINUED PAY-TV INNOVATION AND LEADERSHIP

WiththelaunchoftheWebTvoffer,inconnectionwithitsleadingbroadbandspeedsandfixedtelephonyservices,

Stofa will continue to provide consumers with the best possible triple-play experience. The winning solution has

enabledStofatocontinueonthepathofinnovationestablishedalreadyin1959asthepremierpay-TVoperatorin

Denmark.VerimatrixisproudtohavehelpedStofarealizeitsWebTvvision.



ABOUT STOFA

Stofa is a Danish triple play operator providing a broad selection of television & pay-TV offerings, high speed

broadband and telephone services to its customers. For the past 55 years Stofa has developed a strategic

relationshiptosome300antennaassociationsinDenmark.With550employeesatitsheadquartersinHorsens

and5branchofficesacrossDenmark,StofahasgeneratedsalesofEUR200millionin2013.Throughoutthe

past few years the TV has converged with the web, and new services as well as device innovations have been

launched at an increasing pace. Thus, Stofa has already introduced time-shift TV, a 48 hour catch-up service,

WebTvandWebTvToGo.TothisshouldbeaddedtheprovenDVB-C/IPSTB&PVRservicesaswellasaVOD

service.StofawasestablishedinHorsensbyAntonPetersenin1959,andearly2013Stofawasacquiredby

SE, a Danish energy concern.stofa.dk.

ABOUT VERIMATRIX

Verimatrixspecializesinsecuringandenhancingrevenueformulti-network,multi-screendigitalTVservicesaroundthe

globe. The award-winning and independently audited Verimatrix VideoContent Authority System (VCAS™) and

ViewRight®solutionsenablecable,satellite,terrestrial,IPTVandOTToperatorstocost-effectivelyextendtheirnetworks

and enable new business models. As the established leader in cardless security solutions, the company has leveraged

itsinnovative3-DimensionalSecurityapproachtoprovideharmonizedrightsforpremiumcontentdeliverytoarange

of devices over new hybrid network combinations.

Maintainingcloserelationshipswithmajorstudios,broadcasters,standardsorganizationsanditsunmatchedpartner

ecosystemenablesVerimatrixtoprovideauniqueperspectiveonvideobusinessissuesbeyondcontentsecurityas

operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO

9001:2008certifiedcompany.

CONNECT

Formoreinformation,pleasevisitwww.verimatrix.com,ourPayTVViewsblog,andfollowusat@verimatrixinc,

FacebookandLinkedIntojointheconversation.

CONTACT Telephone: +1.858.677.7800 | Email: [email protected]


https://stofa.dk/


http://www.verimatrix.com/solutions/vcas-platform-and-architecture

http://www.verimatrix.com/product/viewright-web

http://www.verimatrix.com/resources/whitepapers/enabling-new-world-pay-tv-download

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