how we got here - limeade...wellness platform november 2011 limeade receives $25 million in series b...

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HOW WE GOT HERE it’s totally possible. 10 TH ANNIVERSARY Henry Albrecht quits his job to pursue a lofty mission: measurably improve well-being in the world OCTOBER 2005 Henry meets Laura Hamill, Ph.D., (and future Chief People Officer) to discuss how people can do better work and love it more JANUARY 2006 Limeade co-founders establish their dream company (originally named Jet City Jet, Inc.) FEBRUARY 2006 Limeade launches the first social well-being platform NOVEMBER 2006 Limeade moves into its first office (no more basements, coffee shops and public libraries) JANUARY 2007 Limeade patents the first comprehensive Well-being Assessment MAY 2007 Limeade launches “Donut-Back Guarantee” — a refund for unsatisfied customers in pink donut form MAY 2009 Limeade receives $3 million in Series A Angel funding JANUARY 2010 First 10,000-person customer launches with Limeade MARCH 2010 Company travels to Acapulco to celebrate cash-flow break-even point MAY 2011 First standing desk arrives at Limeade HQ JULY 2011 Limeade launches the first open app & device wellness platform NOVEMBER 2011 Limeade receives $25 million in Series B funding OCTOBER 2012 First 100,000-person customer launches with Limeade APRIL 2013 Limeade receives $25 million in Series C funding OCTOBER 2014 Limeade celebrates 100th product release, 100th employee, 100th customer and 100% year-over-year revenue growth — all in one month NOVEMBER 2014 The Customer Limeade Advisory Board gathers for the first time JULY 2015 Limeade develops targeted rewards to help employers personalize incentives MARCH 2015 Limeade acquires its first company — 9slides JUNE 2015 Limeade announces 1st Annual Limelight Awards for customer achievements JULY 2015 Limeade announces its research-based Limeade Institute SEPTEMBER 2016 Fortune names Limeade to Top 25 Best Workplaces for Women SEPTEMBER 2015 Fortune & Great Place to Work ® name Limeade to Best Workplaces List OCTOBER 2015 Limeade celebrates 200 integrations and a growing partner network MARCH 2016 Limeade signs 200th customer NOVEMBER 2016 Limeade launches video and quizzes with Limeade Interactive JUNE 2016 limelight award F r e sh In n ov ati o n LIMEADE ADVISORY BOARD

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Page 1: HOW WE GOT HERE - Limeade...wellness platform NOVEMBER 2011 Limeade receives $25 million in Series B funding OCTOBER 2012 First 100,000-person customer launches with Limeade APRIL

HOW WE GOT HERE

it’s totally possible.

10TH ANNIVERSARY

Henry Albrecht quits his job to pursue a lofty mission: measurably improve well-being in the world

OCTOBER 2005

Henry meets Laura Hamill, Ph.D., (and future Chief People Officer) to discuss how people can dobetter work and love it more

JANUARY 2006

Limeade co-founders establish their dream company (originally

named Jet City Jet, Inc.)

FEBRUARY2006

Limeade launches the first social well-being platform

NOVEMBER2006

Limeade moves into its first office (no more basements,

coffee shops and public libraries)

JANUARY2007

Limeade patents the first comprehensive Well-being Assessment

MAY2007

Limeade launches “Donut-Back Guarantee” — a refund for unsatisfied customers in pink donut form

MAY2009

Limeade receives $3 million in Series A Angel funding

JANUARY2010

First 10,000-personcustomer launcheswith Limeade

MARCH2010

Company travels toAcapulco to celebratecash-flow break-even point

MAY2011

First standing desk arrivesat Limeade HQ

JULY2011

Limeade launches the first open app & device wellness platform

NOVEMBER2011

Limeade receives $25 millionin Series B funding

OCTOBER2012

First 100,000-person customer launches with Limeade

APRIL2013

Limeade receives $25 million in Series C funding

OCTOBER2014

Limeade celebrates 100thproduct release, 100th employee, 100th customer and 100% year-over-year revenuegrowth — all in one month

NOVEMBER2014

The Customer LimeadeAdvisory Board gathersfor the first time

JULY2015

Limeade develops targeted rewards to help employers personalize incentives

MARCH2015

Limeade acquires its firstcompany — 9slides

JUNE2015

Limeade announces 1stAnnual Limelight Awards for

customer achievements

JULY2015

Limeade announces itsresearch-based Limeade Institute

SEPTEMBER2016

Fortune names Limeade to Top 25 Best Workplacesfor Women

SEPTEMBER2015

Fortune & Great Place to Work®

name Limeade to Best Workplaces List

OCTOBER2015

Limeade celebrates 200 integrations and a growing partner network

MARCH2016

Limeade signs 200th customer

NOVEMBER2016

Limeade launches video and quizzes with Limeade Interactive

JUNE2016

limelight award

Fresh Innovation

LIMEADE ADVISORY BOARD