how we ride the digital wave - smithsonian april 22 2013
DESCRIPTION
Through the collaboration, DR and KulturarvNord are going to develop eleven apps in total - one for each museum in the collaboration and a joint app. The project is based on open data, open source and generic app-modules. Each app is dynamic, so it allows the museums to use different modules and customize the app to their specific communication needs. Each museum is in charge of its own content development and to upload the content to the platform. The content is shared and pulled directly from CHAOS: \ _. This flexible system means that the museums can constantly change and add new content, e.g. about new special exhibitions - without the users having to upload the same content to different CMS’s.TRANSCRIPT
![Page 1: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/1.jpg)
Lars Ulrich Tarp HansenHead of Communication
KUNSTEN Museum of Modern Art
How we ride the digital wave
mandag den 22. april 13
![Page 2: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/2.jpg)
mandag den 22. april 13
![Page 3: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/3.jpg)
KulturarvNord
• Collaboration between ten museums
• Easy to make new products in different constellations
• Sharing content and technical experience
mandag den 22. april 13
![Page 4: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/4.jpg)
mandag den 22. april 13
![Page 5: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/5.jpg)
Problem
mandag den 22. april 13
![Page 6: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/6.jpg)
Web-site
CMS
In gallery touch-screens Mobile app
CMS CMS
Problem
mandag den 22. april 13
![Page 7: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/7.jpg)
Web-site
CMS
In gallery touch-screens Mobile app
CMS CMS
mandag den 22. april 13
![Page 8: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/8.jpg)
> 20% of the marketing
budget + timeWeb-site
CMS
In gallery touch-screens Mobile app
CMS CMS
mandag den 22. april 13
![Page 9: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/9.jpg)
> 20% of the marketing
budget + timeWeb-site
CMS
In gallery touch-screens Mobile app
CMS CMS
... and all the "free" opportunities
mandag den 22. april 13
![Page 10: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/10.jpg)
> 20% of the marketing
budget + timeWeb-site
CMS
In gallery touch-screens Mobile app
CMS CMS
Flickr Google "something"
CMS CMS
... and all the "free" opportunities
mandag den 22. april 13
![Page 11: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/11.jpg)
Europeana
CMS
Content forResearch projects
NewCollaborations
CMS CMS
Youtube EducationPortals
CMS CMS
mandag den 22. april 13
![Page 12: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/12.jpg)
Goals
mandag den 22. april 13
![Page 13: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/13.jpg)
Goals• Develop multiple
smartphone apps. (None of the museums has audioguides)
mandag den 22. april 13
![Page 14: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/14.jpg)
Goals• Develop multiple
smartphone apps. (None of the museums has audioguides)
• Make a sustainable technical solution on open source software
mandag den 22. april 13
![Page 15: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/15.jpg)
Goals• Develop multiple
smartphone apps. (None of the museums has audioguides)
• Make a sustainable technical solution on open source software
• Experiment with and develop new content. Re-use existing content.
mandag den 22. april 13
![Page 16: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/16.jpg)
Web-site
CMS
In gallery touch-screens Mobile app
CMS CMS
mandag den 22. april 13
![Page 17: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/17.jpg)
Web-site In gallery touch-screens Mobile app
CHAOS://
mandag den 22. april 13
![Page 18: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/18.jpg)
Method
• Small project organization
• Strong partners with same vision
mandag den 22. april 13
![Page 19: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/19.jpg)
-
• Four museums with experience from digital projects
• Two cultural history museums and two art museums
• Different needs in different spaces
Pilot museums
mandag den 22. april 13
![Page 20: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/20.jpg)
Partners
Four "pilot museums" organized in KulturArv Nord with 6 other museums
P4 Nordjylland1 of 11 regional radio stations(content development)
DR Cultural Heritage(technical development)
mandag den 22. april 13
![Page 21: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/21.jpg)
-
All the 10 museums get
mandag den 22. april 13
![Page 22: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/22.jpg)
-
• One app
All the 10 museums get
mandag den 22. april 13
![Page 23: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/23.jpg)
-
• One app• A journalist for 1-2 months
(radio/tv)
All the 10 museums get
mandag den 22. april 13
![Page 24: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/24.jpg)
-
• One app• A journalist for 1-2 months
(radio/tv)• Acces to an API
All the 10 museums get
mandag den 22. april 13
![Page 25: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/25.jpg)
-
• One app• A journalist for 1-2 months
(radio/tv)• Acces to an API• Content on
www.danskkulturarv.dk
All the 10 museums get
mandag den 22. april 13
![Page 26: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/26.jpg)
-
• One app• A journalist for 1-2 months
(radio/tv)• Acces to an API• Content on
www.danskkulturarv.dk• For free (funded by the project
All the 10 museums get
mandag den 22. april 13
![Page 27: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/27.jpg)
• Connection with REGIN. (collection management system)
• Module for drupal to bring content to in-gallery screens and Web site
We also made
Web-site In gallery Mobile app
CHAOS://
mandag den 22. april 13
![Page 28: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/28.jpg)
Conclusions so far• Content is (still) king
• Build a strong platform, that can provide content to future products and collaborations
• Share experiences. Help other museums with things you're good at. The more people that get good experiences at the museum - the more will visit the museums in general.
mandag den 22. april 13
![Page 29: How we ride the digital wave - Smithsonian April 22 2013](https://reader033.vdocuments.net/reader033/viewer/2022060121/5594573d1a28ab6a2f8b46ab/html5/thumbnails/29.jpg)
Conclusions so far
• Before: > 20 % of budget to proprietary software, license etc.
• Now: < 5% of budget to server, update open source software
mandag den 22. april 13