how we work
TRANSCRIPT
Phone: (450) 264-5921
Fax: (450) 264-8284
E-mail: [email protected]
P.O. Box 1983
Huntingdon, Quebec
J0S 1H0
THIS IS HOW WE ROLL
• Conduct a meeting
(preferably in person if
at all possible) with key
project decision-makers
and players to discuss
the scope, goals, and
objectives of the project
as well the all-important
personal thoughts on
how they’d like to see
their project come to-
gether, background,
where things went
wrong the last time (if
applicable), and their
creative ideas and dead-
lines.
• Next, Alba likes to go
back to the office and
brainstorm! Creative,
original and experiential
ideas are encouraged,
but of course the rule of
thumb is to attune to
the client’s ‘vibes’: are
they conservative? Are
they looking to go in a
totally different direc-
tion? Are they looking
for something hands-on
or more traditional?
• Based on whether this is
a new or recurring pro-
ject, we like to conduct
a Communications
Audit to see which, if
any, materials are being
used and which, if any,
are doing the job or
need tweaking.
• A preliminary list of ideas,
approaches, and tools is
put together for the
client to review. Based
on their feedback we
then…
• Create a strategic action
plan (including a SWOT
analysis), deliverables
and timeline.
• Present the action plan to
the client for review and
feedback.
• Adjust any elements of
the action plan as the
project moves forward, if
necessary ie: if other
avenues open up, goals
and objectives change,
client desires to go in
another direction, etc.
• Get to work!
At all times, Alba Public
Relations conducts themselves
in a transparent manner and
encourages constant client
feedback. While it is essentially
the client’s project, Alba makes
sure to discuss the benefits and
pitfalls of all avenues, tools and
vehicles explored with the client
before taking any action.
Alba Public Relations conducts
themselves according to the
Canadian Public Relations
Society’s Code of Ethics.