how we're using data consolidation to gain x-ray vision into marketing performance
TRANSCRIPT
#datapointlive
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance
Emily Ritter, Marketing at Mode @emilyarden
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Mode: Collaborative Analytics for Analysts
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Mode: Collaborative Analytics for Analysts
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Is paid advertising worth it?
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Are we driving traffic?Fu
nnel
Dat
a So
urce
See Ad
Click Ad
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Are they converting?Fu
nnel
Dat
a So
urce
See Ad
Click Ad
Sign up
Ad Platformor Product
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Are we making life easier for sales?Fu
nnel
Dat
a So
urce
See Ad
Click Ad
Sign up
Product
Create Org
Connect Database
Pay Mode
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To answer these kinds of questions, you need to join data from 3+
sources.
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Manual Work in Excel
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Solution: Data Warehouse!
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Insert image of mode chart of signups by ad campaign tracking details
FIX
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So what to do with all this extra time?
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Thank You!