how will social media affect the election of 2012?

14
Free Powerpoint Templates Page 1 Free Powerpoint Templates How will Social Media affect the 2012 Election? By: Shannon Roche

Upload: shannyroo

Post on 09-May-2015

1.096 views

Category:

News & Politics


6 download

DESCRIPTION

Multimedia component to research paper.

TRANSCRIPT

  • 1.How will Social Mediaaffect the2012 Election?By: Shannon RocheFree Powerpoint TemplatesPage 1

2. Introduction-Social media is a huge part of society today.-Plays a huge role in peoples personal andsocial lives.-Also used for professional reasons. Free Powerpoint TemplatesPage 2 3. Who can we learn from? President Barack Obama is known to be thecreator of political social media. A companys CEO quoted on the companyblog >>>The sheer scale of the President Obamas social media marketingplatform is huge and could benefit theDemocrats for years to come evenafter the elections and hispresidency. Free Powerpoint Templates Page 3 4. Free Powerpoint TemplatesPage 4 5. What influences people to vote?commercialsbillboards articlesnewscastsradiointerviewsfliersinterest groupsFree Powerpoint TemplatesPage 5 6. The Issue of Non-votingOne reason people dont vote isthat they feel uneducated. Socialmedia helps with this because itexposes some candidate info.Another reason some peopledont vote is that they simplyforget. Social media helps remindusers to vote by showing thattheir friends voted viastatuses/tweets or even PSAs viacandidates social medianetworks. Free Powerpoint Templates Page 6 7. Watch out for group think!With sites such as Facebook and Twitter, usershave the opportunity to friend or follow acandidate or like a candidates page. This can cause a group-think mentality where the user feels a sense of belonging to the group they are a part of because all members are in support of the candidate together. Users can also follow or friend news channels such as Fox news and CNN.Free Powerpoint Templates Page 7 8. What can go wrongAnother case in which social media can be challenging for a candidate is if acandidates words get taken out of context and the twisted phrase goes viralvia social media. For example, when Mitt Romney spoke about how thelower class has safety nets and the upper class can fend for itself, peopletook the statement as Romney stating that he only cares about the middleclass. There were several tweets, blog posts, and status updates on thestatement with wording similar to Romney doesnt care about the lowerclass, or Romney admits he will be focusing on the middle class.Free Powerpoint Templates Page 8 9. Targeting your audiencewith social mediaThe 2008 election is rememberedto have pushed African Americansand young people to vote.In the Canadian election, youngvoters were told to do theunexpected and vote.Social media presents thesepolitical requests in creative wayssuch as viral messages andentertaining memes.Free Powerpoint Templates Page 9 10. Examples of social media usedduring election time Viewing Foursquare check-ins from political rallies or conventions influences the viewer to get more involved in his/her political action and personal vote. During election times, official campaign ads flood the YouTube channels. Independent political ads go viral as well. QR codes are beneficial because they allow the candidate to connect with the public easily.Anything that a user can access on their mobilephone is very popular during election time becausethe public prefers quicker methods of finding info.Free Powerpoint TemplatesPage 10 11. Related theories3rd party credibility relates because social media channels, such as acandidates Facebook page, act as a voice for the candidate and attemptto accurately represent them.The systems theory relates because there is a relationship between thecandidate (organization) and the public/voters (subsystem).The 2-step flow theory relates to the fact that messages or ideas gothrough an opinion leader before they reach the public and biased newsnetworks such as CNN or Fox news (via social media) act as opinionleaders about political topics related to the election.2-way communication is a prevalent theory related to social mediaseffect on the election because candidates can give the public a message.An example would be follow me on Twitter and if the public respondswith an action like re-tweeting a candidate, then there is 2-waycommunication present.Free Powerpoint Templates Page 11 12. PR Relevance-Social medias role in the election relatesclosely to public relations because PRaims to change the opinion of the publicand that is the same goal of social mediaduring the presidential campaign.-PR practitioners try to convince thepublic of their brand, product, or ideaand the elections are all about whichcandidate can best influence andpersuade the public. Free Powerpoint Templates Page 12 13. Conclusion-There is no doubt that social media has a hugepart in the outcome of the presidential election.-I agree with experts view that Obamaintroduced campaign social media in 2008.-We must remember that when there are greatbenefits to something, there may also be greatthreats: a threat within this topic is the danger ofa candidate having negative or false informationabout them going viral.- After the conclusions of a variety of research, Ibelieve that if a candidate doesnt haveoutstanding social media networks, it can costthem the entire election.Free Powerpoint TemplatesPage 13 14. ReferencesD Laurion. (2012, January,4) Republicans seriously trailing democrats insocial media marketing. Retrieved fromhttp://blog.ovrdrv.com/republicans-seriously-trailing- democrats-in-social-media-marketing/Reilly, I. (2011). "Amusing Ourselves to Death?" Social Media, Political Satire, and the 2011 Election. Canadian Journal Of Communication, 36(3), 503-511.Unknown Author. (2012). 5 ways social media could impact the 2012election. Retrieved fromhttp://socialmediamagic.com/blog/5-ways-social-media-impact-2012-election/Free Powerpoint Templates Page 14