How Technology Will Reshape Customer Success
Maksim OvsyannikovChief Product Officer, Totango
@Maksim
The World has Changed(and your customers are changing with it)
customer datagenes sequenced
social networksmobile data
# devices
90% info available to us
generated in the last 2 years
Customer?most useful data aboutyour customers is recent
Your changing world is a world in which you know less and less about
your customers
How do we solve this problem?
dataproblem
account management
Modern customer success process can only be optimized by taking a data-driven approach, not the CRM or an account management approach.
not
listen
all signals of customer health
engage
convert insights into action
Thank you
Maksim OvsyannikovChief Product Officer, Totango
@Maksim