how will you prepare your marketing plan in 2016 – 6 steps backed by data!

How will you prepare your Marketing Plan in 2016? – 6 Steps backed by data!

Marketing Planning Process in 2016

What is the future of

digital marketing in 2016?

Marketing Planning Process in 2016

To plan your marketing strategy for the coming year,

let’s get a look into the present digital marketing trends, strategies and stats!

Marketing Planning Process – A look at Strategies

A look at the 2015 trends & strategies…

80% of internet users are mobile users

Mobile-friendly is replaced with mobile

first

Less is more for custom content marketing

Social signal and SEO is entwined

Humanizing brand relationships via

personalized communication is a new trend, unlike quick one-

off sell

Quality content engagement is the

quickest way to audience heart

Video marketing and image-centric content

rules


Most brands are inclining towards paid social media ads as their key marketing strategy.


Most brands are inclining towards digital marketing automation tools to avoid human errors and repetitive tasks.

Boosting conversion rates by 50%

Marketing Planning Process – A look at the Strategies

Top Influencers!

YouTube64%

Facebook 56%

Pinterest56%

Organic Search51%

Word-of-Mouth74%

Retailers & store visits 69%


New digital changes !

Messaging apps are

taking toll

Ecommerce integrated into paid

ads

Shopping enters social

media

Facebook, Twitter,

LinkedIn are new

marketing tools

New networks now generate demographic

& psychographic

data

Mobiles get into more

social


Emerging technologies that will support digital marketing roadmap in 2016

Gartner’s Hype Cycle, 2016


Marketer’s digital marketing vision while planning their digital strategy and technological initiatives in marketing…

How far ahead is your digital marketing

vision?


Keeping up with these changes and trends mentioned above will help marketers achieve a

measurable plan of action.

Let’s get into the steps!

Marketing Planning Process – 6 Steps supported by stats

#1 Plan for 1 minute video that can drive huge amount of web traffic, increase engagement, unlike blog content!

58% of consumers considers videos to be more trustworthy


#2Deploy website personalization using marketing automation

tools by targeting individual personas to supply more relevant & customized web content

54% of consumers are willing to purchase re-targeted products, if offered at discounted rates


#3Integrate data analytics to marketing automation tools that

enables marketers perform A/B testing aiding marketers take informed decisions than ever before

Hubspot’s native keyword tool facilitates marketers with insights as to where to spend their marketing budget


#4 Plan for socio-first marketing campaign with more impetus on positive brand image as brands are first followed in social media

63% of online researchers are likely to follow and purchase from a brand if they find the business in social media


#5 Let personalization drive your email marketing revenues; understand consumer preferences and behavior!

95% of marketers shared that open rates improved when they personalized their marketing messages


#6Plan your strategy to support customer experience optimization by modelling the customer journey rather than conversion optimization across the buyer’s journey!

41% of company & 26% of agency respondents consider customer experience optimization as a critical factor to organizations

Data courtesy: business2community.com, karvysolutions.com, ethicalweb.blogspot.com, smartinsights.com, blog.storytellermn.com, alibabaoglan.com, econsultancy.com

So, now you certainly know what matters while planning your next digital marketing plan of the year ahead. But alongside, also keep a close watch to tomorrows technology and integrate them to your digital strategy. This will

further, help you exceed your competitors marketing plan, keeping

you one step ahead!

Are you keeping up with your competitors in the coming year with your ready-to-launch 2016 digital marketing plan?