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How would cloud computing Effect to Software Industry?

Dr. Thanachart NumnondaDirectorSoftware Park Thailand22 November 2012

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Trends

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Mega IT Trends

Mobile ComputingCloud Computing

Social Technologies Information

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Gartner Top 10 Strategic Technology Trends

Media tablets and beyond

Mobile-centric applications and interfaces

Social &contextual user experience

Application stores and marketplace

The Internet of everything

Next-generation analytics

Big data

In-memory computing

Extreme low-energy servers

Cloud computing

Mobile Device Battles

Mobile Applications and HTML5

Personal Cloud

Enterprise App Stores

The Internet of Things

Hybrid IT and Cloud Computing

Strategic Big Data

Actionable Analytics

In Memory Computing

Integrated Ecosystems

2012 2013

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Cloud Computing changeIT as electricity industry

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Comparison of Traditional Marketing solutions with Cloud Marketing..

Traditional MarketingSolution (on Premise)

Cloud Marketing (as a Service)

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Three layers of Cloud services

Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/

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Deployment Models

Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/

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The Cloud

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“The cloud has flattened IT the way networks flattened the world.”

Cisco’s Vice President of Engineering Vivek Mansingh, 2012

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“Gartner forecasts public cloud services to be worth $109 billion this year, while the

EU expects the cloud to add as much as $206 billion to annual GDP between

now and 2020.”

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“At year-end 2016, more than 50 percent of Global 1000 companies

will have stored customer-sensitive data in the public cloud.”.

Gartner Prediction 2012

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“Public and private IT cloud services will generate nearly 14 million jobs worldwide by 2015.”

IDC, March 2012

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Change

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Change! In Software Industry

It's not just a platform change. You can't charge the same amount.It's changing your world.

Source : 3 ways big software companies may fail in the cloud:

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Software Applications Today

Support large number of users

Run on any devices

Location is no longer important

Require high scale servers / storages; more complicate hardware

Need to develop high scale applications; more complicate architectures

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Cloud Computing : SaaS

Gmail

Google Apps

Dropbox

Salesforce.com

Zoho

Microsoft Office 365

Etc.

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SaaS Impacts!

Software business model with change from licensing model to subscription (pay as you go)

Opportunity for SME : Cheaper software?

Software runs anywhere, anytime, any sdevice

Users can buy/ use software from anywhere without knowing the origin as long as they connected to the Internet

Less customer loyalty

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Mail Servers / Solutions

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IaaS Impacts!

IaaS is not just a normal hosting; it requires large investment on a data center.

Different architecture and business model.

Fewer large cloud data center in ASEAN will survive

Need to compete with big giants; Amazon, Google, Oracle, etc.

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PaaS Impacts!

Software development will shift toward the cloud.

Software company may develop their applications on public IaaS/Paas; Microsoft Azure, Google App Engines, Heroku, Amzaon S3

Require new skills

No boundary for selling softwares as long as your infrastructure is ready.

22Source : http://acloudyplace.com/

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Software Development on IaaS

Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace

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Software Development on PaaS

Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace

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Cloud PaaS

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Cloud Integration

Cloud services are becoming more integrated and business friendly:

– Microsoft Azure + PHP + Java

– Force.com + Heroku + Spring

– Amazon Web Services – EC2, S3

– Google App Engine

– Exo IDE

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Most Important Skills Needed for Cloud Computing

Business & Financial Skills

Technical Skills

Enterprise Architecture & Business needs analysis

Project management skills

Contract and vendor negotiation

Security and compliance

Data integration and analysis skills

Mobile app development and management

Source http://www.forbes.com/sites/joemckendrick/2012/08/27/the-8-most-important-skills-needed-for-cloud-computing-today/

How the Cloud Changes Skills

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Requirements

Local OS

Server Management

HardwareAcquisition

Less More Revived Skills

New Skills

Networking

Application Support

SLA

Contracts

Monitoring

Public Cloud: Applications Development

Private Cloud: Virtualization

29Source : Martin Yates: Chairman Cloud ComputingSingapore Computer Society

Job mapping into cloud ..examples

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Ready?

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Cloud Readiness Index 2012

Source : Asia Cloud Computing Association: Octberber 2012

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Issues of Cloud Services in Thailand

Lack of awareness // Misunderstanding about Cloud Computing

Security issue

Low Broadband/Internet Access

Data Protection

Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center)

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Opportunities for Software Industry

Less investment for startup

Physical location is not a constraint: Cloud is borderless.

Faster time to market > Innovation

Wider distribution channel

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Time to Change!! for The New Opportunities

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Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand