how your blog could bring 1000s of visitors and sales

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How Your Blog Could Bring 1000s of Visitors and Sales

@Nick_Leech


OR


Your blogging efforts aren’t working. Here’s what you can do about it.

@Nick_Leech


3 million updated blogs in the UK

35,000 New Posts per day

Average of 400 page views per month

Average blog has 100 posts

A blog post takes at least 2 hours to write

2 hours work for 4 views?


That’s Not Worth it


Why blog What to write about

How to write How to get readers


Why Blog?


Moving up the funnel

Moving up the funnel means that the size of the potential audience becomes much bigger

Exposure

Discovery

ConsiderationConversion

Upper Funnel

Lower Funnel

Potential reach circa 400k prospects / m**

Potential reach circa 4m prospects / m*

*The number of SMEs in the UK & Germany 2015 – BCG*The number of people searching for products that HEG sells


Stuff0

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What should you write about?


What to write about?

Stuff that your potential

customers are interested in

Stuff they need to know in their

journey to become your

customer

Stuff you are expert in because

of your niche

This is the stuff you need to write about


For 123-regCars

TechnologySport

FinanceConsumer

LegalOffice

ITBrand

MarketingSuppliers

Branding Search enginesSelling online

CommunicationsDesign

Conversion rates

This is where we place the 123-reg blog


Be focused. Be consistent.


Be Unique


Feedly.com

Keeps you up to date!


Look at Google Analytics to see what is popular


Surveying your customers to see what they are interested in

Getting a high ranking in Google with SEO

Turning visitors in to customers

Advertising online

Selling products directly online

Understanding how people use your website

Building your website

Communicating with your customers

Finding the right domain name

3.5

3.4

2.9

2.8

2.8

2.5

2.2

1.7


How to write?


1. Get writing!(But in the right way)


Blocks of text are boring anddon’t get read


Use the active voice not the passive voice


The cat sat on the mat.(active)


The mat was sat onby the cat.(passive)


The web is a visual medium!


The Magic Formula1. Start in the middle of a story

2. Illustrate your points with data

3. No more than 25 words in a sentence. No more than 3 sentences in a paragraph etc.

4. Read your post out loud to see where you stumble over awkward ffffphrases and which bits are boring


Make sure your blog looks good


Make sure your blog looks good

Time on Site: 2mins 20

Time on Site: 5mins 18


How to get readers


Sharing it on social media


Sharing it on social media

Different images

Different message

Use hashtags


Paying to promote your posts1. Your customers & website visitors

2. Their lookalikes

3. Interest groups


Finding influencers, getting them to share!Craft your content


Finding specific influencers

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Finding specific influencers


Engage them! Form a relationship

1. Follow them

2. Create a complimentary list on Twitter, and add them to it

3. Start retweeting, liking, commenting on and replying to the the stuff they share

4. Answer questions they ask

5. Follow #journorequest and watch for anyone asking for expertise in your area


Find their Email address


Getting a relationship with them

1. Be Concise

2. Be Relevant


Relevant to me

A great post, well thought out


Get subscribers


Monitor success


Any questions?Thank you


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how your blog could bring 1000s of visitors and sales

Small Business & Entrepreneurship