how your franchise can rock social media in 2013
DESCRIPTION
Experience this insightful (and awesome) webcast about the top three social media channels franchises must dominate in 2013. Learn how your social media can make an impact locally.TRANSCRIPT
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How Your Franchise Can Rock Social Media!
Social Platforms
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#RockSocial2013
Rock These in 2013:
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#RockSocial2013
Facebook: General Admission
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• 1 Billion Users • 604 Million Mobile Users
Audience: Ranging from Prospects with General Interest to Loyal Customers
#RockSocial2013
What They Want: Engagement with Content and/or Offers
How to Rock it: Pictures & Video
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65% consulted informa.on they found about brands on social networks when making a purchasing decision.
Source: eMarketer #RockSocial2013
Twitter: Press Pass
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• Over 500 Million Users • More than 400 Million Tweets Per Day
Audience: Prospects and Customers Who Want a Pulse on Your Brand or Loca.on
#RockSocial2013
What They Want: Brand News, Conversa.ons, & Customer Service How to Rock It: Listen, listen, listen. (And respond appropriately)
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43% of U.S. adults say they’d be willing to give up beer for a month if they could keep accessing the Internet on their smartphones.
36% said they’d be willing to give up chocolate.
#RockSocial2013 Source: Think with Google
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#RockSocial2013 Source: Think with Google
56% of smartphone users are interested in receiving a .me-‐sensi.ve, loca.on-‐based offer.
Foursquare: VIP
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• Over 2.5 Billion Check-‐Ins • More Than 25 Million Users • 1 Million+ Brands & Business
#RockSocial2013
Audience: Customers in or Near Your Loca.on What They Want: Recogni.on (And some swag) How to Rock It: Give a Great 1st Time Offer & Reward Loyalty
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SOURCE: hep://blog.nielsen.com/nielsenwire/global/social-‐media-‐report-‐2012-‐social-‐media-‐comes-‐of-‐age/ #RockSocial2013
TOTAL MINUTES SPENT ON SOCIAL MEDIA
JULY 2012
JULY 2013?
JULY 2011
59.5 B
88.48 B
121.18 B
23.2 B4.4 B
74.0 B40.8 B5.7 B
TOTALMINUTES
SOURCE: NIELSEN
YOY CHANGEMOBILE APP WEB
#RockSocial2013
Be a Social Media Rock Star in Your
Franchise
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#RockSocial2013
#1 Don’t Fight It
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• Embrace & U.lize Social
• Par.cipate
• Spread the Word
#RockSocial2013
#2 Be Unique
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• Store Events/Promo.ons/Non-‐Profit Work
• Customer Tes.monials • Photos & Video
#RockSocial2013
#3 Play as One
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• Leverage Brand Assets • Collaborate with Your Franchise Team
• Communicate with Corporate
#RockSocial2013
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QUESTIONS? QUESTIONS?
QUESTIONS? QUESTIONS?
QUESTIONS?
#RockSocial2013
Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
#RockSocial2013
bluewaterbrand.com/blog