how your organisation can make 140 characters work for you

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This presentation was delivered at Social Media for Social Good in Glasgow on 26 April 2012.


  • 1. TwitterHow your organisation can make 140 characters work for you#begoodbesocialMarc

2. Twitter has revolutionised the way we interact online. It has made us used to communicating in real time. 3. What well cover today Where to start with Twitter The Twitter lingo Finding your feet What to tweet Potential issues Twitter tools 4. Where to start Use a simple or memorable user name, eg. @marcbowker No egg upload a picture Complete your details Once youve done that, Twitter is simple (sort of) and the only way to learn is to jump straight in and find your voice Follow people you know, look at who theyre following and follow those you like 5. The Twitter lingo @reply: a comment directed at somebody, but beware its is public! 6. The Twitter lingo DM: a direct message. A private message to another user that only they will see. 7. The Twitter lingoRT: a retweet. Essentially you like a post so much that you have to share it with your followers. 8. The Twitter lingo Hash tags: words prefixed with a # which help track conversations on a particular topic like #begoodbesocial 9. Finding your feet Who do you want to talk to? Will you apply a casual and friendly approach? How often will you tweet? Make an effort to reply to all comments Dont have auto-DMs for new follows You dont need to follow everyone back 10. What to tweet Interesting content from your organisation photos videos blogs and news events campaign actions Ask questions and engage Knowledge share with other organisations 11. Potential issues Criticism, dont take it personally Differing views, be accepting Slow responses Broadcasting Never sharing content Criticising others, dont do it 12. Twitter tools Mobile apps such as Twitter and Tweetie Tweetdeck Hootsuite 13. Remember, your potential donors and supporters are on Twitter. Start conversations and build a Relationship with them today. 14. Now its your turn Split into groups of four Choose one of your organisations Plan a Twitter strategy for six months how will you encourage staff to tweet? how will you sustain this over time? how will you measure impact? will you create a social media policy? what tools will you use to monitor Twitter conversations? how often will you tweet? 15. My top tips Dont just broadcast information about your organisation, be human. Talk to people as you would face to face Always think before you tweet: can you provide a link can you include a photo/video what can you do to make the tweet really work hard for you? Be honest, tell people youre new to Twitter Set follower targets: 100, 500, 1000 Set up lists 16. Thank you for listening Keep up with the conversation on Twitter #begoodbesocial And on Facebook Need more help/guidance? You can find me here: @marcbowker