how's it done? mi sa conference workshop
Post on 22-Oct-2014
1.308 views
DESCRIPTION
This deck is from a conference workshop at the Michigan Substance Abuse Conference (09) where we explored stories about how social media is being done in different but related types of organizations. Examples include, The American Red Cross, CADCA, and Northwest Kansas Regional Prevention Center. Handout http://technologyinprevention.wikispaces.com/file/view/MIHandout.docTRANSCRIPT
![Page 1: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/1.jpg)
How’s it done?
A Glimpse into organizations
engaging in social media
Michigan Assoc. of CMH Boards10th Annual Substance Abuse Conference
Sept 14-15, 2009
![Page 2: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/2.jpg)
ObjectivesObjectives
•Share stories Share stories
•Describe 2-3 examples Describe 2-3 examples
•Map your own Map your own online/offline presence online/offline presence
•Identify three steps to Identify three steps to getting started or advance getting started or advance
![Page 3: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/3.jpg)
What landed you here?
Of all the workshops to pick from ..
![Page 4: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/4.jpg)
What isSocial Media?
![Page 5: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/5.jpg)
There’s aNew ..
Did yousee the video
from .. Heads upSaw that! Are you
Yes,
link isHmmm
Having conversations … online
Social Media is…People
![Page 6: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/6.jpg)
Assessment
![Page 7: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/7.jpg)
![Page 8: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/8.jpg)
What Changeswhen we change
the way we Communicate?
![Page 9: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/9.jpg)
How’s it being done?
![Page 10: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/10.jpg)
![Page 11: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/11.jpg)
![Page 12: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/12.jpg)
Hurricane Katrina
![Page 13: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/13.jpg)
“How do we get people to stop
saying bad things about us on the web?”
![Page 14: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/14.jpg)
Meet Wendy HarmanSocial Media Manager Task: Stop the bad talk on the web
So, .. what do you think Wendy did first?
![Page 15: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/15.jpg)
“What, precisely, is being said about us?”
by whom? Where? Context?
![Page 16: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/16.jpg)
Assessment
![Page 17: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/17.jpg)
![Page 18: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/18.jpg)
Most peopleReally, really
Like usAnd want to
Support us!
Now what?
![Page 19: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/19.jpg)
http://redcrossfundraisingtools.wikispaces.com
/
![Page 20: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/20.jpg)
What did youthat
surprisedyou?
see or hear
What ideas did you get to help you?
![Page 21: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/21.jpg)
How’s it being done?
![Page 22: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/22.jpg)
Institute
How can we build a Social Network for Coalitions?
Meet Sue StineSr. Manager Dissemination and Coalition Relations CADCA InstituteTask: engage coalitions online
![Page 23: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/23.jpg)
![Page 25: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/25.jpg)
The Data
![Page 26: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/26.jpg)
What did youthat
interestsyou?
see or hear
![Page 27: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/27.jpg)
Meet Brock FairbrotherPrevention Specialist Colby Regional Prevention CenterTask: engage youth in meaningful projects
Inquiry: If we link up the Kansas youth with the Dover Youth, will they engage online?
Northwest Regional Prevention Center
![Page 28: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/28.jpg)
Colby, KS
![Page 29: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/29.jpg)
![Page 30: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/30.jpg)
![Page 31: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/31.jpg)
![Page 32: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/32.jpg)
![Page 33: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/33.jpg)
YES!
Inquiry: If we link up the Kansas youth with the Dover Youth, will they engage online?
![Page 34: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/34.jpg)
What did you
that makes you curious?
see or hear
![Page 35: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/35.jpg)
Listening Project
![Page 36: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/36.jpg)
Listening Project
![Page 37: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/37.jpg)
Participation Participation ProjectProject
![Page 38: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/38.jpg)
CommentingCommenting•What did they say well?
•What did they miss?
•Answer questions, provide links
•What are other people saying, link.
•How does it apply to you?
•Look Forward - Look Backward
•Ask, “What if”
The How-to’s of
![Page 39: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/39.jpg)
Where are your Opportunities?
![Page 40: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/40.jpg)
What from these stories offers insights
or possibilities
for you?
![Page 41: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/41.jpg)
Your next steps?
![Page 42: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/42.jpg)
What Changeswhen we change
the way we Communicate?
![Page 43: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/43.jpg)
What is changing?
![Page 44: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/44.jpg)
we change society.
When wechange
the way we Communicate,
--Clay Shirky
![Page 45: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/45.jpg)
Photo Citations• Gutenberg Press
http://www.exceler8ion.com/wp-content/uploads/2007/09/gutenbergpress.jpg
• Illuminated Manuscripts http://www.internettime.com/images/bibel.jpg
• Old radio http://www.dandavats.com/wp-content/uploads/old_radio.gif
• Early computer http://www.computerhistory.org/timeline/images/1956_kinput_large.jpg
• Social Media http://thefuturebuzz.com/pics/power%20users/Part%201/socialmedia.jpg
• Hurricane Rita http://www.flickr.com/photos/12261901@N00/45591559
• New Orleans Flooding http://www.flickr.com/photos/28817993@N00/38963406
• Coast Guard http://www.flickr.com/photos/28817993@N00/43763900
• Question mark http://www.flickr.com/photos/24350382@N07/2949435839/
• Social media landscape http://www.flickr.com/photos/fredcavazza/2564571564/
![Page 46: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/46.jpg)
References & Resources • Google Alerts http://alerts.google.com
• Technorati http://www.technorati.com
• Blogpulse http://www.blogpulse.com
• Google Reader http://reader.google.com
• Netvibes http://www.netvibes.com
• Ning http://www.ning.com
• Dover Youth2Youth http://www.doveryouth.com/index2.shtml
• http://www.slideshare.net/kanter/listening-bootcamp-chicago-workshop
• http://kdpaine.blogs.com/ http://redcrossfundraisingtools.wikispaces.com/
• http://redcrossfundraisingtools.wikispaces.com/
• http://bit.ly/yNJaL
• http://connectedcommunities.ning.com
• http://bit.ly/l9T6N
![Page 47: How's it Done? MI SA Conference Workshop](https://reader036.vdocuments.net/reader036/viewer/2022070301/544781f9b1af9f13098b46b4/html5/thumbnails/47.jpg)
In Gratitude• Abundantly grateful to Beth Kanter for her leadership and phenomenal work in social
media for nonprofits. A good portion of this workshop is based on her online advice including her workshop, Listening Bootcamp at http://www.slideshare.net/kanter/listening-bootcamp-chicago-workshop
• KD Paine’s Measurement Blot at http://kdpaine.blogs.com/
• Wendy Harman’s remarkable work for the American Red Cross shared widely including:
• Social Media Tools Wiki http://redcrossfundraisingtools.wikispaces.com/
• John Hayden’s podcast interview http://bit.ly/yNJaL
• Sue Stine with CADCA’s Coalition Institute and her leadership for Connected Communities, a social network for coalition leaders, members and others at http://connectedcommunities.ning.com
• Brock Fairbrother and his Director, Sue Evans with the Northwest Regional Prevention Center in Colby, KS and their leading edge work bringing together youth to collaborate on an anti-geographical collaboration, Project Fuel. The story and podcast interview appears http://bit.ly/l9T6N
• CSAP’s Central CAPT for sponsoring this workshop.