hp and the cloud · hp’s cloud strategy cloud assure cloud discovery and roadmap workshops...
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© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Technology for better business outcomes
Rebecca Lawson
Director of worldwide cloud marketing initiatives
Fall 2009
HP and the cloudfor industry analysts
Technology drives better business outcomes
Business Strategy
Technology-enabled Services
Business Outcomes
23-Sep-092
IT organizationinternal service provider
IT’s job is to source services that result in the right business outcome
Cloud
Internal
Hosted, managed, outsourced
Business outcomes
Accelerate growth
Lower costs
Mitigate risk
Value Delivered
Value Sourced
Service portfolio
23-Sep-093
What does HP mean by “cloud”?
4
What’s new?
Service users
The cloud provides global class, highly scalable
and elastic services, delivered and consumed
over the internet through an as-needed,
pay-per-use business model.
Service providers
New connections: information in context
New capabilities: multi-tenant software
New access: everything is a service
The cloud (r)evolution: solving problems that current technology models can’t solve
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Technology over the internet
Existing apps and infrastructure
Contract-based consumption
Decoupling services and data
New connections Information relevance
Service providers Service consumers
Massively scalable applications
New capabilities Flexible consumption
New access
The supply chain for technology-enabled services
6
Business users
S
S
S
Business outcome
IT organizationinternal service provider
Cloudservices
In-house services
Hostedservices
Enterprise-class software
Dedicated and shared
infrastructureHosted / outsourced
service provider
Enterprise-class
software
Dedicated and shared
infrastructure
Cloud service provider
Massive scale-out
infrastructure
Global-class
software
Equating technology-enabled services to business outcomes is the fundamental goal
Technology-enabled services
Global-class cloud services
Cloud-class Infrastructure Utility
Enterprise-class applications
Enterprise-class Infrastructure Utility
Business outcome
“X”as a
service
“private cloud”
“public cloud”
8 17 Decmeber 2008
Massive Scale-out and the CloudEnterprise Class Global class
On-premise Hybrid/off-premise
100s -1000s of nodes 10,000+ nodes
Proprietary Commodity
HW resiliency SW resiliency
Max performance Max efficiency
Silo’ed Resources Shared Resources
Cost-Center
Clusters Grids/Cloud
Value/
Revenue-Center
Static Elastic
Shared storage Replicated storage
Facility costs Power Usage Efficiency
The main point: every service needs to result in the right business outcome.
Technology-enabled services
Global-class cloud services
Cloud-class Infrastructure Utility
Enterprise-class applications
Enterprise-class Infrastructure Utility
Business outcome
“X”as a
service
HP’s portfolio plays across the spectrum
Technology-enabled services
Global-class cloud services
Cloud-class Infrastructure Utility
Enterprise-class applications
Enterprise-class Infrastructure Utility
Business outcome
“X”as a
service
Business Service Management
Cloud Assure
Project & Portfolio Management
Snapfish, BookPrep, MagCloud
Business Availability Center
Quality and Security Centers
Proliant BL2x220c
StorageWorks ExDS9100
Portable Optimized Datacenter
Concierge Services
Application Services
Performance / Quality Center
Security Center
Proliant / Integrity
ProCurve
Storage Works
Insight Dynamics - VSE
Managing the hybrid enterprise service ecosystem takes new kind of leadership
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Value Sourced Lines of
business
Business functions
Enterprise IT S
Business outcome
Cloud
Internal
Hosted, managed, outsourced
Implications for IT organizations
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HP’s cloud strategy
Provide cloud services
Help customers secure, source, and govern cloud services
Massive scale-out servers, storage, network
Software for Infrastructure and management
Data center infrastructure: design and optimization
Data center services: in-house and outsourced
Enable cloud service providers
HP’s cloud strategy
Cloud Assure
Cloud discovery and roadmap workshops
Service Portfolio Management solutions
ITIL v3 authorship; COBIT, ISO, and other industry standards and practices
Provide cloud services
Help customers secure, source, and govern cloud services
Enable cloud service providers
HP’s cloud strategy
Cloud Assure
NetSuite partnership
CloudPrint
MagCloud
GabbleProvide cloud services
Help customers secure, source, and govern cloud services
Enable cloud service providers
Executing on our cloud strategyHP cloud-related initiatives & innovations
2007 2008 2009 2010
LogoWorks
Snapfish
ITIL V3 authorship, training, consulting
Utility computing
Enable cloud providers
Help secure, source and govern
Provide cloud services
MagCloud
SaaS for IT managementSaaS for Application management
Critical Facilities Services (EYP)
Service Management Framework & services
Shared services practice
SCI servers/storage and engagement
Cloud Assure
PODS
StorageWorks ExDS9100, MDS600
Proliant BL2x220c
Proliant SL line
Cloud Discovery Workshop
Cloud Roadmap Services
CloudPrint
Gabble
HP Moab for Extreme Scale-out
Cloud Platform for MDI
Research Test BedDOD Infrastructure
200620052004
HP’s cloud ecosystem for manufacturing industries
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• Developer services
• Industry specific information models
• Data services
• Analytic services
• Software management services
• Security services
HP and partner cloud services:
GS1 Canada Product Recall Service
• Food track & trace
• Food recall
HP cloud-optimized infrastructure
• Multi-tenant kernel
• On demand provisioning
• Scalable servers, storage, networking
• Automated resource mgnt services
HP cloud platform for manufacturing industry
Infrastructure as a service
Platform as a service
Software as a Service
HP delivers value across the business technology ecosystem
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We build it Leading data center design company
We power it With leading servers, storage and networking
We design it Expertise in application architecture & frameworks
We automate it With virtualization and management software
We secure it Through HP Secure Advantage program
We support it With tens of thousands of IT professionals
We govern it HP wrote the books on service management
We measure it HP can measure the fiscal impact of services
We deliver it Through purchased, financed, outsourced, cloud
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Why HP?
Reach
Consumers – SMB – Enterprise – Service Providers
Breadth
Network – Servers – Storage – Software – Services
Depth
Stability – Leadership – Intellectual property
