©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Session ID: BTOT-TU-1600/3 Twitter hashtag #HPSWU

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Speaker Name: Lutz Bartsch and Matt NewmanDate: Nov 30th 2010Session ID: BTOT-TU-1600/3

HP Cloud Reference ArchitectureAligning Consumers, Brokers and Providers

AgendaReality of Cloud Computing

Objectives of Cloud Computing

HP Cloud Reference Architecture

Use Cases

Integrated Cloud Solution

The Essence

Align

Embrace

Design

Select

Build

Remember

AlignReality of Cloud Computing

How to take advantage?

The Cloud is here!

Key Characteristics of Cloud Services

Standard Services Offering

Scalable & Elastic

Pay per use

Shared Architecture

Internet Technology

The Evolution of Cloud Computing

Consolidate -

StandardizeVirtualize - AutomateStandard – Shared

Broker

8 Footer goes here

Strategic Approaches to Cloud Computing

Cloud service providerExternal service provider

IT organization internal service provider

OR

I need to:

Source cloud services from a provider or outsourcer

I need to:

Enable

a private/internal

cloud

I need to:

Deliver

new cloud services to my

customers

Business users

Service

Service

Service

Better busines

s outcom

esAccelerate growth

Lower costs

Mitigate risk

Business users

Service

Service

Service Valu

e d

eliv

ere

d

Valu

e S

ou

rced

Telcos, Hosting Providers,

ISPs

Enterprise IT

1

2

3

Enterprise & Commercial IT

EmbraceObjectives of Cloud Computing

Business Expectations

Encourages standard

systems 68.5%

77.7%Easy/fast

to deployto end-users

64.6%Always

offers latestfunctionality

Pay only for what

you use 77.9%

Monthly payments75.3%

Requires less in-house

IT staff, costs67.0%

11 HP Confidential

Value add by Cloud Computing

Win new customers in new market segments

Bundle Cloud Services to new offerings

Deliver new Services to your market

Reach higher level of customer renitention

€

DesignHP Cloud Reference Architecture

Footer goes here

13

HP Cloud Conceptual Architecture

Data driven Integration

Use Case driven architecture

Separate LayersDemand, Delivery,

Supply

Pragmatic, proven approach

Modular Building Blocks

Dem

and

Deliv

ery

Supply

Serv

ice M

anagem

ent

Resource and Foundation Layers

Integrated Service Delivery Architecture Layer

Service

Portfolio

Mgmt

Service Catalo

g Mgmt

Service Catalog and Portal Layer

Service Request Layer

Service Health &

SLAs

Marketing &

Billing

Serv

ice G

overn

ance

Principles

Demand Layer

The DEMAND layer captures all aspects of demand from consumer to the provider. The provider make services available as configure-to-order through an automated service request system connected to a service offering catalog and supported with a service lifecycle system. Requested services are provided by a click of a button in minutes/hours and charged by consumption. The portal is the single interface for the consumer for all interaction with the provider and the services.

Delivery Layer

The DELIVERY layer transforms Service Requests into Service Orders in the Order Management system and sets the charging and revenue settlement processes in motion. It intelligently orchestrates the configuration and activation of services and schedules for the provisioning of the necessary resources by aggregating data from the service configuration model, the delivery assurance system and the resource management system. It features dynamic model based orchestration to align the runtime state of the system with business driven SLAs.

Supply Layer

The SUPPLY layer functions as the dynamic resource governor that integrates a dynamic and mixed workload utility function across a heterogeneous environment with a model based orchestration system to optimize the supply of resource and fulfill the delivery of service requests. It uses bi-directionally federated service data to automate policy-based decisions to optimize the scheduling and provisioning of resources.

HP Cloud Reference Architecture

SelectUse Cases

Use case overviewC

apabili

ty

Scalability

Turnkey

Turnkey cloud

foundation

ExtensibleCloud for Service

Providers

Extensiblecloud

foundation

Private Cloud for

Enterprise

Use case overviewC

apabili

ty

Scalability

Turnkey cloud

foundation

Extensiblecloud

foundation

Infrastructure

FullCustomization

• Portal/Self-Service• Service Catalog• IaaS/PaaS/SaaS

• metering, billing, revenue settlement

• Shared Resource Pool

• Typically IaaS

+

+

ExtensibleCloud for Service

Providers

Private Cloud for

Enterprise

21

Use case Characteristics, Capabilities, Architecture

Turnkey cloud foundation

Characteristics• Ideal foundation for private cloud to establish repeatable, standardized infrastructure and platform services• One touch infrastructure provisioning and management• Built on industry leading Converged Infrastructure• Used for test/dev and early private cloud implementations

Capabilities• Simple access management/portal, aimed at technical audience• Suitable for up to 1500 virtual servers (Matrix 6.2)• no pay per use/metering/billing out of the box

Architecture• HP BladeSystem Matrix

Functional Architecture

Turnkey cloud foundation

22

23

Use case Characteristics, Capabilities, Architecture

Private Cloud for Enterprise

Characteristics• Can be based on

− HP infrastructure

− Heterogeneous servers, storage, networking or physical servers

• Can be private cloud implementation, or evolution of existing process and automation maturity

Capabilities• Service-centric experience

• Service assurance

• no pay per use/metering/billing

Architecture• Cloud Service Automation and Blade System Matrix, Business Service Management

24

Functional Architecture

Private Cloud for Enterprise

25 Cloud use cases HPSW&S Presales EMEA v0.7

Cloud for Service Providers

– Characteristics• Can be based on

− HP ESSN infrastructure

− Heterogeneous servers, storage, networking or physical servers

• Most complex and scalable cloud implementation based on existing technology

• Typically a public cloud implementation

– Capabilities• Carrier-grade scale and performance• Carrier-grade metering and charging

– Architecture• Cloud Service Automation and Blade System Matrix, Business Service Management

• Aggregation Platform for SaaS (AP4S)

Use case Characteristics, Capabilities, Architecture

26 Cloud use cases HPSW&S Presales EMEA v0.7

Functional Architecture

Cloud for Service Providers

BuildIntegrated Cloud Solution

28

Build the cloud you require

• Intelligent Resource Management

• Advanced Application Deployment

• Advanced Configuration Management

• Single view portal service

• Open, extensible architecture

• Supports heterogeneous environments and key 3rd party integrations

• Pre-packaged software and services to quickly implement cloud (part of HP CloudStart service)

• Self-service portal and service catalog• Automated infrastructure & basic application

provisioning• Pre-integrated hardware, software and services

Turnkey Fast-track your cloud deployment

ExtensibleCustomized to meet your changing needs

HP Cloud Service Automation

– Two complementary paths on a common foundation

HP Offerings for Cloud ProvidersBUILD & DELIVER• Cloud Service Automation

• CSA for BladeSystem Matrix

• CSA for Enterprises and Service Providers

• CloudStart

• Cloud Maps

• Cloud Application Deployment

• HP ADM and Stratavia

• Automated provisioning

• Operations Orchestrationfor Amazon EC2

• BTO Services for Cloud Infrastructure

• Aggregation Platform for SaaS

TRANSFORM• Application Transformation

• Application Lifecycle Mgmt.

• Cloud Discovery Workshop

• Cloud Design Services

• Cloud Roadmap Service

MANAGE & CONSUME• Cloud Assure

• Cloud-ready Operationswith BSM 9.0

• LoadRunner in the Cloud

• BTO SaaS

SECURE• ArcSight

• Fortify

• TippingPoint

HP Cloud Service Automation

Service Request Catalog

Operations Orchestration

Application Deployment Management

Dynamic Workload

Utility

BladeSystemMatrix

Resource Managers

Resources (Infrastructure)

VcenterInsightDynamics

Server Automation*

Physical Infrastructure

HP BladeSystem

Virtualized Infrastructure

Service Assurance

SiteScope*

Service ModelDatabaseHyper-V other

AP4SaaS & AP4SaaS Portal

Stratavia (Content Library)Cloud Maps

packaged optional* CSA for BladeSystem Matrix

31 Footer goes here

Investment Protection and Upgrade Path

BladeSystem Matrix

Built for coexistence and smooth migrationCommon technologies

Simplified, re-usable packaging and pricing for easier deployment

CSA for MatrixCloud Service Automation

HP Cloud Services

• 30 day design and implementation Service for IaaS based on BladeSystem Matrix

Cloud Discovery Workshop

Cloud Roadmap Service

Cloud Start

Cloud Service Automation

Testing-as-a-Service

• In depth design, implementation planing and ROI Service to build your way of Cloud Computing

• One day workshop to align your business wih Cloud Computing and build a first Blueprint and Roadmap

• Design and Implementation for testing service delivery framework, infrastructure, hosting model (SaaS, on/off premise)

• Integrated and packaged Suite of Solutions and Services to implement on-premise Cloud Delivery

RememberThe Essence

Your approach to the Cloud

1• “Cloud” is real• Time to evolve is now

2Your Requirements drive the

way of Cloud Computing

3HP Solutions and Services is the efficient way to build your Cloud

Continue the conversation with your peers at the HP Software Community hp.com/go/swcommunity