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©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice 1 HP Cloud computing Sergei Sudlenkov НР Storage Division 13.5.22

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Sergei Sudlenkov, HP Storage Division Sales Representative, HP Enterprise Business – HP Cloud Services Portfolio and HP Cloud Strategic Approach.

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Page 1: HP Cloud solutions

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

1

HP Cloud computing

Sergei Sudlenkov НР Storage Division 9 апреля, 2023

Page 2: HP Cloud solutions

©2009 HP Confidential2 ©2010 HP Confidential2

It is not Simple

WHAT IS CLOUD ?

The cloud is a means to deliver value packaged as global, highly scalable and flexible services

that can be delivered and consumed over a global network through an as-needed, pay-per-

use business model.

Service Consumer

CloudService

Service Provider

• Owns and manage all of the IT assets

• Assume functions, costs and risks of the service components

• No need to own SW or HW assets• No need to integrate or maintain

service• Orders when needed, pays for use

Page 3: HP Cloud solutions

©2009 HP Confidential3

Cloud, Data Centers and Converged Infrastructure are all connected

Cloud ConvergedInfrastructure

Global, energyefficient data

centers

Consolidated,lights-out,

modern data centers

CloudInfrastructu

re architecture

(IaaS)Internal

Cloud andShared Services

Power & Cooling

Management software

Networ

k

Server

s

Storage

Data CentreTransformation

Page 4: HP Cloud solutions

©2009 HP Confidential4 ©2010 HP Confidential4

>70% companies are preparing or already use private clouds – IDC survey, 04.2010 (1)

WHAT IS CUSTOMER MOTIVATION?

70% of IT resources are captivated by daily routine - Operation / Maintenance(3)

(1) IDC Survey, Cloud Computing Attitudes, Doc.#223077, April 2010

(2) You're Not Ready For Internal Cloud, Forrester Research, Inc., July 2010

(3) 2009 InformationWeek Analytics Survey

Business factors: Speed, flexible savings

IT sprawl: Project oriented, heterogeneity, complexity management and integration

The company adapts to cloud solutions

more than 5X faster than to the traditional IT changes– Forrester Research (3)

Page 5: HP Cloud solutions

©2009 HP Confidential5 ©2010 HP Confidential5

HP CLOUD END- 2 - END SOLUTIONS

Cloud Discovery Workshops

Service

Delivered

Service Reques

ted

Cloud Start

Best practice templates

Deployment scripts

Sizers

Whitepapers

Workflows

Cloud Maps

Proven and Scalable Solutions

HP BladeSystem Matrix

Available NOW

MatrixOne

Architecture

My first cloud

CSA for Matrix

Cloud Service

Automation

Cloud Design Services: Design, security, business case, TCO, ROI ...

Page 6: HP Cloud solutions

©2009 HP Confidential6 ©2009 HP Confidential6

CSA for Blade Matrix allows to manage the application lifecycle In heterogeneous

environments

INTEGRATED SOLUTION BASED ON PROVEN TECHNOLOGIES

– Blade System• Blade Matrix with BL460c/490c servers

• Insight Software

• Virtual Connect change the

standard connections rules

– Utility Storage • 3PAR Storage – for massive load

• X9000 for maximum scale-out

– Networking • HP IRF

• HP 2 layer versus traditional 3 layer

– Software Cloud Service Automation (CSA)• CSA for Matrix (SA, Sitescope)

• CSA (OO, SA, NA, ...)

• Business service management

30 % Energy Savings when using HP blade servers

HP EVA or P4500 for small Data centres

Simplified network infrastructure (simple

switching, better performance, less

consumption, lower TCO ...)

Con

verg

ed

Infr

astr

uctu

re

Page 7: HP Cloud solutions

7

HP Cloud Services Portfolio

Page 8: HP Cloud solutions

©2009 HP Confidential8

HP Restricted

• Develop strategic cloud architecture • Conduct gap analysis and program

planning• Build multi-year roadmap for cloud

adoption

Cloud RoadmapService

HP CLOUD INFRASTRUCTURE CONSULTING AND SUPPORT SERVICES

• Build consensus on cloud vision and concepts

• Review cloud opportunities and implications

• Detail key considerations for the business

Cloud DiscoveryWorkshop

• Analysis of the 15 domains of cloud security

• Security control maturity and compliance state

• Security and compliance remediation roadmap

Cloud SecurityService

• Mission Critical Services• Insight Remote Support• Education Services

HP SupportServices for Cloud

• Architectural analysis and validation• Detailed design • Implementation plan and bill of materials

Cloud DesignService

• Analysis of workloads• Checked against 4 domains• Recommendation against 3 strategies for each

workload

Cloud Sourcing and Workload Analysis

Service

Why ?

What ?

How ?

How ?

Page 9: HP Cloud solutions

©2009 HP Confidential9

BUILD THE VISION AND STRATEGYHP CLOUD DISCOVERY WORKSHOP

•Create common cloud understanding

•Mobilize teams for fast decision-making

•Evaluate cloud opportunity, risks

•Share cloud best practices

•Identify strategic cloud related initiatives

•Explore HP Converged Infrastructure Architecture and technologies

•Layout next steps

• Duration: 1 day • Availability: Global• Attendees: C-level

decision makers, CTOs, chief architects

• GTM: Direct HP sales and delivery

Page 10: HP Cloud solutions

©2009 HP Confidential10

HP CLOUD WORKSHOP DISPLAYSV1.5 INTEGRATES CI VISIONING WORKSHOP

Setting the Scene CloudConcepts

Cloud ServicePortfolio

TransformationJourney

Cloud Financials & ROI

CloudInfrastructure

Cloud ServiceManagement

Cloud Security &Availability

Governance &Organisation

Cloud Roadmap

Link to Panel PDF's

Page 11: HP Cloud solutions

©2009 HP Confidential11

BUILD AND ACTIONABLE PLANHP CLOUD ROADMAP SERVICE

•Identify desired target state built on your cloud strategy

•IT organization takes the leadership role via an internally driven program

•Determine current capabilities across main domains such as service management, technical architecture, culture & staff, governance etc.

•Create a roadmap of projects to achieve the desired state

•Develop a solid, facts-based business case for fast investment decision-making and CFO buy-in

• Duration: 4-6 weeks (small), 8-12 weeks (large)

• Availability: Global• GTM: Direct HP sales and

delivered by experienced HP TS Consultants in 3 modules

• Module I: Future state definition

• Module II: Program plan development

• Module III :Business case development

Page 12: HP Cloud solutions

©2009 HP Confidential12 ©2009 HP Confidential12April 9, 2023

HOW MATURE IS YOUR INFRASTRUCTURE?

Dedicated, Project-Based

Standardized Technology

Consolidated, Virtualized,

Shared Infrastructure

SOA- Compliant

Infrastructure Services

Adaptive, Pooled,

Automated Infrastructure

Technology Focused

Departmental/ Teams

Cross Functional

Expert Teams

Service Focused

Business Process Focused

Manage to Project

Resources & Budget

Centralized Policies, Supply

Constrained

Centralized Governance

Supply Driven by Service Demand Forecast

Real Time Alignment of

Supply to Demand

Project-Based Management Tools &

Information Ad Hoc IT Processes

Standardized Tools Standard IT

Processes, ITIL

Integrated, Tools & Information Collection

Consolidated, Rationalized, IT

Processes

Service-Based Management.

Service Centric, Integrated IT Processes

Policy-Based, End-To-End, Management

IT Processes Automated & Integrated with Business

Processes

DomainsTechnology &Architecture

Demand, Supply

& IT Governance

Culture & Staff

(IT Personal)

Management tools &

Processes

Sta

ges

Stage 1:Compart-

mentalized

Stage 2:Standardize

d

Stage 3:Optimized

Stage 4:Service Oriented

Stage 5:Adaptive,

Shared Infrastructur

e

Current State

Desired State

Customer

Roadmap

built on HP’s

Portfolio

Customer

Example customer priorities roadmap

Page 13: HP Cloud solutions

©2009 HP Confidential13

1. Where do you want to be? Identify client’s desired target state based on their cloud strategy

2. Determine what client’s current capabilities across the domains based on the gaps, create a roadmap of projects to achieve the desired state

3. Develop a roadmap to close the gap to balance cloud capabilities across domains

CLOUD ROADMAP FRAMEWORK

Page 14: HP Cloud solutions

©2009 HP Confidential14

SPEEDING-UP THE ROADMAP PROCESSHP CLOUD TRANSFORMATION PLANNING & SUPPORT TOOL

14

Page 15: HP Cloud solutions

©2009 HP Confidential15

HP CLOUD ROADMAP SERVICE SCOPE AND DELIVERABLES

6 - and

Optimizations

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

Year 1 Year 2 Year 3 Year 4

TOTAL CASH FLOW - Existing TOTAL CASH FLOW - Future

Cloud

Internal

Hosted or

Outsourced

Better business outcomes

Accelerate

growth

Lower costs

Mitigate risk

Valu

e D

eliv

ere

d

IT Organization

Valu

e S

ourc

ed

Service

portfolio

Module III: Business and ROI case

•ROI and benefits•Cash flow analyses•Payback period•Alternative scenarios

Module I: Develop a high level architecture of the future operating model to match the cloud strategy

• Business view• Functional view • Technical view• Implementation view

Module II: Undertake current state analyses, gap analyses and program planning

• Strategic planning report• Executive presentation on results• Multi-year transformation road map• Set of project briefs

Project Yr 1 Yr 2 Yr 3 Yr 4 Totaldata center move 421 816 0 0 1,238

process improvements 223 412 144 0 779capacity mgt 433 770 238 0 1,442virtualization 408 637 184 0 1,229

service monitoring 139 284 15 0 438others 50 22 7 0 79

Shared services 174 548 366 0 1,088Project mgt 370 698 191 0 1,259

HW/SW Lease Costs 50 1,158 1,158 1,108 3,475Total 2,268 5,346 2,304 1,108 11,027

Optimization Project Costs (K$)

Scenario 1 Scenario 2 Scenario 3 Scenario 4 Scenario 5 Scenario 6

Optimization HW/SW Leasing $3,475,000 $3,475,000 $816,406 $1,961,544 $3,475,000 $3,475,000 Labor $7,558,875 $7,558,875 $816,406 $816,406 $7,558,875 $7,558,875 Rack and server costs $1,303,667 $3,028,004 $1,369,686 $7,328,980 $2,725,203 $3,028,004 Rack installation costs $391,613 $1,145,138 $391,613 $1,145,138 $801,596 $1,145,138 Network connectivity $13,275,420 $21,195,420 $13,275,420 $23,314,092 $15,915,420 $18,034,092

61,390,026$ 49,860,564$ 7,906,646$ (14,041,660)$ 54,496,881$ 51,649,305$ 253% 177% 52% neg 216% 193%

12 16 31 >48 14 15

Financial Summary of Transformation Scenarios

Payback Period (months):Internal Rate of Return (%):NPV of Savings:

Investments

effort

investmentsHP Confidential -DRAFT 4

SGDC ADR target servers/ apps

Hostname HPUX Server / partition type CPU Mem # Drives

DB SIHP8040 11i SD32A 16 X 1.1 Ghz 24 Gb 2

APPS SIHP8045 11i RP7410 8 X 875 Mhz 8 Gb 1

DB SIHP8042 11i SD32A 16 X 1.1 Ghz 24 Gb 3

APPS SIHP8028 11i RP7410 8 X 875 Mhz 10 Gb 1APPS SIHP8035 11.11 RP7420 8 X 1 Ghz 32 Gb 1APPS SIHP8053 11i S16K-A 8 X 875 Mhz 6 Gb 1

A7P 48/24 SAP AP Tech. Srv./GCF DB SIHP8043 11.11 RP7420 8 X 1 Ghz 32 Gb 2

DB SIHP8047 11i RP8420 28 X 1 Ghz 24 Gb 3

APPS SIHP8054 11i S16K-A 8 X 875 Mhz 8 Gb 1APPS SIHP8057 11i S16K-A 8 X 875 Mhz 8 Gb 1APPS SIHP8059 11i S16K-A 8 X 875 Mhz 10 Gb 1

SAP AP NEA24/15minANP

24/15min SAP AP CRM

A6P 24/15min SAP AP Supply Chain

Application

Production Server Details

TitleRTO/RPO Type

A5P

EAI SystemsSG-Intra056 and SG-Intra057 (SAP & BW Prod) – Both Wintel

Page 16: HP Cloud solutions

©2009 HP Confidential16

CLOUD DESIGN SERVICEWHAT PROBLEM ARE WE TRYING TO SOLVE ?

Page 17: HP Cloud solutions

©2009 HP Confidential17

DESIGN SOLUTIONS WITH EVOLUTION IN MINDHP CLOUD DESIGN SERVICE

• Duration: 6-8 weeks

• Availability: Global

• Delivery: Delivered by experienced HP consultants, architects and technologists

• GTM: Direct HP Sales

•Detailed and flexible cloud design that you can evolve from private to public

•Comprehensive HP reference architecture for different sourcing and cloud types

•Expert and objective technology, tools, standards recommendations

• ITIL v3 interpretation for cloud

•Full mapping of HP and partner technologies for cloud

•Mitigate implementation risk with a detailed bill of materials and implementation plan

Page 18: HP Cloud solutions

©2009 HP Confidential18

HP CLOUD DESIGN SERVICE SCOPE AND DELIVERABLES1. Cloud Service Functional

Architectural analysis (functional architecture)

• Strategic technical roadmap• Service Portfolio architecture• Business functional requirements• Analysis of applications • Validation of design standards

2. Detailed Design Development (technical architecture)

• Develop detailed infrastructure design including, hardware, OS, storage, network, software (JAVA etc), hypervisor, app servers

• Back-up and recovery design• Design and recommendation for management

tools for efficient platform operations• Bill of materials for implementation

3. Implementation Planning (implementation architecture)

• Design and deployment of organizational tool, process and procedures

• Migration plan • Implementation cost estimation• Support plan

Page 19: HP Cloud solutions

©2009 HP Confidential19 ©2010 HP Confidential19

“HP CLOUD START”: BASIC HP CLOUD SERVICE SOLUTION

The life cycle of Microsoft System Center applications* : • Deploying Applications• Applications Monitoring

Based on HP BladeSystem Matrix•backbone of the cloud deployment •core self-service portal•Load balansing•Cloud platform «by design»

CloudStart: Fixed price for up to 4 compute services

Implementation of services with a common "cloud" functionality:

• Cloud services planning and definition• Deployment of computing services• Applying of backup and security

policies, payment and usage reporting

* За дополнительную плату

Page 20: HP Cloud solutions

©2009 HP Confidential20