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ANIMATION DYNAMICSPowerhouse animation starts with fast, efficient HP printer

OBJECTIVE:Deliver fast, efficient, high-quality printingfor a small office group

APPROACH: Animation Dynamics chose theHP Officejet Pro 8100 ePrinter

IT IMPROVEMENTS:• Support for mobile printing using

HP ePrint and Apple® Airprint™

BUSINESS BENEFITS:• Faster printing speeds preparation

for client meetings• Lower ink and energy use, double-sided

printing reflect firm’s environmental goals• Professional-quality output supports

critical evaluation of visual conceptsin client meetings

• Single printer reliably meets printneeds for entire firm

“Having printouts of our concepts when we meet with clients is a critical part of our process, and the new HP Officejet Pro ePrinter gives us both speed—so clients don’t have to wait—and professional quality.”

—Nancy Hoffman, client relationship lead, Portland, Ore.

Animation Dynamics offers state-of-the-art,

computer-generated animation to Fortune 500firms and independent film producers, but thecreative staff often starts the process the oldfashioned way: with hand-drawn sketchesand storyboards.

To share those concepts early in the process, thefirm turns to its new HP Officejet Pro 8100 ePrinterfor professional quality color up to 50% lowercost per page than lasers.1

HP CUSTOMERCASE STUDY:The HP Officejet Pro8100 ePrinter speedsprofessional color outputfor clients, enables

remote printing for homeworkers

INDUSTRY:Creative services



“Having printouts of our concepts when wemeet with clients is a critical part of our process,and the new HP Officejet Pro ePrinter gives usboth speed—so clients don’t have to wait—andprofessional quality,” explains Nancy Hoffman,client relationship lead for the company.

SPEED MATTERS Animation Dynamics (ADi), located in Portland,Ore., offers a wide range of animation techniques,

including rendering digital prototypes. It all starts,though, in one-on-one meetings with the client.That is where ADi’s creative solutions are initiallyexpressed to clients, in words and on paper.

“I always print reference materials and storyboardsfor everyone in the room,” notes Art Director

Vince Nimmoor. “It’s easier to edit and brainstormon paper.”

The seven-member firm shares a single printer withthe built-in wireless2 and Ethernet networking. Inthe past, Hoffman and Nimmoor would need tobegin printing documents an hour or more earlybecause their previous printer was so slow. Ifsomeone had a last-minute addition or change toa concept or presentation, it either got left out ofthe presentation or forced a delay in the meeting.

That is rarely a problem with the new Officejet Pro

8100 ePrinter, with print speeds of up to 20 pagesper minute in black, 16 ppm in color.3 “I want ourclients to have the best possible experience whenthey come to our office,” notes Hoffman. “Havinga printer that can print really quickly and produceprofessional output is important for us. It ’s howwe present our work.”

EFFICIENT, LOW-COST PRINTINGFor a small firm every dollar matters, and printingwith the Officejet Pro 8100 ePrinter is far moreefficient than the printer it replaced. It costs up to50 percent less to operate than comparable laserprinters,1 because it uses both ink and energyso efficiently.

“Our old printer had a tendency to go throughcolor cartridges very fast,” recalls Hoffman. “Weran through a lot of cyan, and when that one colorran out, we couldn’t print.”

Not any more. The Officejet Pro 8100 ePrinterhas four separate ink cartridges, so running outof a single color doesn’t mean ADi has to throwaway remaining supplies of the other three. Thereis less waste.

In addition, the Officejet Pro simply uses less ink

to produce quality color. “It doesn’t over-saturatethe paper the way our old printer did,” recallsNimmoor. “On pages with large, full-color imageswe would get pages sodden with ink; they werewrinkly and wavy. We know we’re using less inknow simply because we don’t need to change theink cartridges as often.”

“When we’re presenting concepts to clients, we want our work to look its best. The Officejet ePrinter delivers exactly what we need.”

—Nancy Hoffman, client relationship lead, Animation Dynamics

CUSTOMER SOLUTION AT A GLANCEPRIMARY APPLICATIONSGeneral office printing andconceptual artwork output

PRIMARY HARDWARE• HP Officejet Pro 8100 ePrinter

PRIMARY SOFTWARE• HP ePrint• Apple® Airprint™

2



“In the past, someone who chose to spend theday working from home still might feel they hadto come into the office sometime to print outdocuments for sharing. Now, they can just sendthem to the printer remotely with HP ePrint.”

—Vince Nimmoor, art director, Animation Dynamics

ENVIRONMENTAL IMPACTIn addition to using less ink, the Officejet Pro8100 ePrinter enables ADi to choose a defaultsetting of two-sided printing. That saves paper,too. “The very first time I used it, I was surprised.It’s certainly more environmentally friendly, sowe’ve stuck with it,” says Nimmoor.

For the environmentally conscious, the OfficejetPro 8100 ePrinter is ENERGY STAR®-qualified,using up to 50% less energy4 and up to 70%less packaging and supplies by weight thanlaser printers.5

“Portland is a city that has a unique consciousnessof sustainability and being ‘green’ with ourresources,” says Hoffman. “Our employees wantto fit the mold of being an environmentally goodcitizen. The new printer fits right in.”

SUPPORT FOR MOBILE PRINTINGOne of the biggest changes with the Officejet Pro8100 ePrinter is its support for mobile printingfrom smart phones and tablets virtually anywhereusing HP ePrint6 and inside the office with Apple

Airprint.7

“In the past, someone who chose to spend the

day working from home still might feel they hadto come into the office sometime to print outdocuments for sharing,” says Nimmoor. “Now,they can just send them to the printer remotelywith HP ePrint.6”

Hoffman says one ADi employee routinely sendsdocuments to print at the office before leavinghome in the morning, so they are waiting for himwhen he arrives. “He can draw on his tablet athome, and shoot over the drawings for us tocheck out. It’s an extension of his office.”

“It produces excellent results with accurate color, even onstandard office paper. I’m really looking forward to seeingwhat it can do with photo paper.”

—Vince Nimmoor, ar t director, Animation Dynamics



To learn more, visit www.hp.com /officejetpro

Contact the HP Reference2Win Program, 866-REF-3734 for more information

This customer received a complimentary HP Officejet Pro 8100 ePrinter as part of an early adapter program

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP productsand services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting anadditional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Apple, AirPrint, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

1 Majority of colo r laser printers <US$300, March 2011; for details, see www.hp.com/go/officejet. OJ Pro ISO yield with highest- capacity cartridgesbased on continuous printing; see www.hp.com/go/learnaboutsupplies.

2 Wireless performance is dependent upon physical environment and distance from access point. Wireless operations compatible with 2.4GHz routers only.3 After first set of ISO test pages. For more information, see www.hp.com/go/printerclaims.

4 Majority of color l aser printers <US$300, March 2011, OJ Pro with highest- capacity cartridges. Energy use based on HP testing. For details,see www.hp.com/go/officejet.

5 Compared with the majority of color laser printers <US$300, March 2011. Calculation compares weight of supplies and car tridge packagingneeded for the same amount of pages based on ISO yield and continuous printing.

6 Requires an Internet connection to the printer. Feature works with any connected Internet- and email-capable device. Requires HP Web Services AccountRegistration. Print times may vary. Some HP LaserJets may require a firmware upgrade. For a list of supported documents, and image types, see www.hp.com/go/eprintcenter. And for additional solutions, see www.hp.com/go/mobile-printing-solutions.

7 Supports iOS 4.2 and later devices (iPad®, iPhone® 4, iPhone® 3GS, and 3rd and 4th generation iPod touch®) that support multitasking. Works with HP ePrint-enabled printers and all-in-ones. AirPrint™ and iOS 4.2 and later devices require an 802.11 “wireless network”connection to the printer. Wireless performance is dependent upon physical environment and distance from the access point.

8 Water resistance based on HP internal testing, using paper with the ColorLok® logo.

9 Fade resistance based on paper-industry predictions for acid-free papers and Original HP inks; colorant stability data at roomtemperature based on similar systems tested per ISO 11798 and ISO 18909.

4AA4-0655ENW, April 2012

QUALITY COMES FIRSTFor all the Officejet’s new features andcapabilities, nothing is as important to ADias its print quality. “It produces excellent resultswith accurate color, even on standard officepaper. I’m really looking forward to seeingwhat it can do with photo paper,” says Nimmoor.

And because HP Officejet inks are all-pigment,output resists smearing from water spills, rain,

and highlighters,8

with archived output that retainscolor quality for decades.9 HP recommendsColorLok® paper for best printing results.

“When we’re presenting concepts to clients, wewant our work to look its best,” says Hoffman.“The Officejet Pro 8100 ePrinter delivers exactlywhat we need.”

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