h.p.l. final document on business leader
TRANSCRIPT
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Name: Ankit Jitendra Singh.
Roll no: 1372.
Class: M.M.S. 1st Year.
Division: C
Topic: Project Report on Local My local Business Leader Mr. Mehmood Alam Qureshi.
Subject: High Performance Leadership.
Oriental Institute of Management Studies.
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Acknowledgment
I Singh Ankit Jitendra Student of M.M.S. 1st Year Division c Roll no 1372 of Oriental
Institute of Management Studies Hereby Acknowledge that whatever Information I have
submitted on Mr. Mehmood Alam Qureshi is true and to the Best of my Knowledge.
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Table of Contents of the Project Report
Contents of the Project Report
1 Introduction / History
2 How did he Generated the Business Idea /
Concept
3 Challenges Faced by Him at the Initial Level
4 Techniques Used for Overcoming those
Challenges
5 Business Work Structure in the Current Scenario
6 Prediction for the Future Growth Opportunities
7 Conclusion
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Introduction / History
Mr. Mehmood Alam Qureshi Was Born on the 15th
of January 1982 inSaranCity of
Chhapra District of the State of Bihar. He belongs to a very poor Family His Father
Used to Work as a Daily Wage Earner and his Mother Was a Housewife. He has two
Elder Sisters and one Younger Brother. He Studied About till Class 10th and due to the
Sudden Demise of his Father all the Earning Responsibilities came on his Shoulders
Because of Which he had to Leave his Studies and Started Looking out for Job. He
started as a Labourer in a Paper Printing company in Bihar Where he used to get a
weekly Wage of 30 Rupees. In the Year, 1985 the Paper Printing Company Got Closed
Down and he lost his Job. He then came to Mumbai in the Year 1990 Without a Proper
Ticket Looking for Job and started his own Business of Selling Eggs in which he
incurred a Heavy Loss. He then Worked in a Garage for the Next Five Years and in the
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Year he Again Started his Business of Selling Tomatoes in the Year 1995 for which he
took a shop on Rent in North Mumbai in which he incurred a Huge Profit. He then
changed his Business Line in the Year 1998 and started his Business in the Sector of
Clothing, Apparels and Import and Export of hand Embroidered Clothes with a Second
Partner. He Started his Business by the Name of Sarita Embroideries With the Help of
a second Partner Named Jitendra Singh in Mumbai.
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Profile of His Business
Established in the year1998we, Sarita Embroideries, are a developing business
entity and a reputed firm, engaged in manufacturing, supplying, exporting and
distributing of an expanded array ofDesigner Lehengas, Sarees, Kurtis,
Stoles and Party Gowns. The range offered by us has been fabricated & prepared at
the premises of our well equipped warehouses. We have developed these designer
dress materials from high-grade quality fabric, procured from the industry's most reliable
and trustworthy vendors. We have put our heart and soul in manufacturing these dress
materials that come along with the features of hard core innovation, uniqueness,
attractive designing along with quality output.
Our range of traditional and fancy both dresses has been widely appreciated at 2nd
International Trade Fairfor Apparel Brands & Retailers at Pragati Maidan, New
Delhi, from 6th to 8th July 2003, where we had showcased our entire range to the
present audiences. On various occasions, our dress ranges have been appreciated and
adored which are the direct result of our designer teams' consistent skills and efforts.
All this establishing success for our company has been possible under the able
guidance of our mentor 'Mr. Mehmood Alam Qureshi, who's highly vibrant designer
and managerial skills have taken the company to greater heights. His skills of
management have helped us in managing the company while her designer and textile
understanding skills have assisted our teams in developing a great designer range.
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Basic Information
Business Type Supplier
Distributor
Manufacturer
Exporter
Ownership & Capital
Year of Establishment 1998.
Legal Status of Firm Proprietorship Firm
Trade & Market
Major Markets Australia/NZ East/Middle Africa
South/West Africa East Asia
North Europe Middle East
South East Asia North America
Export Percentage 40-60%
Company USP
Sampling Policy Paid Samples Available
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Product Cost Delivery Charges
Primary Competitive
Advantage
OEM Capability Provide Customized
Solutions
Contract Manufacturing Design Service Offered
Quality Measures/Testing
Facilities
Yes
Packaging/Payment and Shipment Details
Estimated Time of Delivery 15 to 30 Days
Payment Mode Cash Cheque
DD
Shipment Mode By Air By Road
Mission and Vision
We are looking forward to develop long term relations with our customers & make a
niche for ourselves in the global market. This dedication to our aim enables us to
implement a continuous work flow system of development and manufacturing in
Apparel. We also implement strict quality control and design management because your
satisfaction and trust is important.
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Our Quality Assurance
Quality is has been a forte of our company and this characteristic has helped us gain an
edge above our competitors. We believe in high-grade quality standards for our
productions and in order to maintain our quality standards, we have adopted and
applied an effective quality management policy in our manufacturing system, which
ensures that each garment that goes out from our firm, is of high-grade and meets the
expectations of our clients. Taking the quality factor under consideration, we have
devoted ourselves fully into developing nothing but the best. Therefore, all our
productions are checked on the following parameters for quality assurance:
Color fastness
Stitching
Fabric
Stretchability
Finishing
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Our Products
Embroidered Suit Material
Embroidered Suits Material
Embroidered Suit Material
Cotton Embroidered Suits Material
Cotton Suit Material
Designer Lehengas
Ladies Sarees
Ladies Kurtis
Ladies Stoles
Party Gowns
Handwork Embroideries
http://www.priyankachoprafashionstudio.com/ladies-suits-material-lehengas.htmlhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.htmlhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.html#embroidered-suits-materialhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.html#embroidered-suit-materialhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.html#cotton-embroidered-suits-materialhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.html#cotton-suit-materialhttp://www.priyankachoprafashionstudio.com/designer-lehengas.htmlhttp://www.priyankachoprafashionstudio.com/ladies-sarees.htmlhttp://www.priyankachoprafashionstudio.com/ladies-kurtis.htmlhttp://www.priyankachoprafashionstudio.com/ladies-stoles.htmlhttp://www.priyankachoprafashionstudio.com/party-gowns.htmlhttp://www.priyankachoprafashionstudio.com/handwork-embroidireis.htmlhttp://www.priyankachoprafashionstudio.com/handwork-embroidireis.htmlhttp://www.priyankachoprafashionstudio.com/party-gowns.htmlhttp://www.priyankachoprafashionstudio.com/ladies-stoles.htmlhttp://www.priyankachoprafashionstudio.com/ladies-kurtis.htmlhttp://www.priyankachoprafashionstudio.com/ladies-sarees.htmlhttp://www.priyankachoprafashionstudio.com/designer-lehengas.htmlhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.html#cotton-suit-materialhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.html#cotton-embroidered-suits-materialhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.html#embroidered-suit-materialhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.html#embroidered-suits-materialhttp://www.priyankachoprafashionstudio.com/embroidered-suits-material.htmlhttp://www.priyankachoprafashionstudio.com/ladies-suits-material-lehengas.html -
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The Skills Used by My Mr. Mehmood Alam Qureshi for Becoming a Successful
Leader
1. A HIGH STANDARD OF PERSONAL ETHICS leads the list. Honest Abe Lincoln,
who walked miles to return a customer's change, is a classic example of how personal
ethics are reflected in professional conduct. Decisions made under pressure and/or
temptation separate the great ones from the impostors.
2. HIGH ENERGY. Great leaders are not exhausted by dealing with petty issues. These
people know right from wrong as well as the difference between what's truly important
and what merely Interesting is.
3. The ability to WORK PRIORITIES shares equal importance with setting priorities.
Many brilliant priority lists end up in the landfill of life. The difference between setting
priorities and working them through is the difference between a dreamer and a doer.
4. COURAGE. The willingness to take risks and accept responsibility for the outcome is
consistent quality among effective leaders. Either you or your fears will control
everything you do. An organization will be no bolder than the leader.
5. COMMITTED AND DEDICATED HARD-WORKING leaders will eventually developdedicated and hard working organizations regardless of who they start with or the
experience they bring to the job.
6. UNORTHODOX LEADERS have an urge to create and don't have the patience to
wait for a phone to ring before acting. Effective leaders are innovators who bore easily
and prefer shaping tomorrow to repeating yesterday.
7. Great leaders have the GOAL ORIENTATION to make tough decisions. Goal
orientation produces a drive and energy that shield us from the pain of the task.
Keeping an organization focused increases efficiency.
8. INSPIRED ENTHUSIASM is like the pilot light on the oven. Genuine enthusiasm is
contagious. People look to their leaders for enthusiasm. The inspiration level of the
organization is directly proportionate to the enthusiasm of the leader -- be it high or low.
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9. LEVEL-HEADED PEOPLE make realistic leaders who respond to problems rather
than simply react. A leader who can stay cool under pressure inspires confidence
among those in the organization and empowers them to do the same.
10. The DESIRE TO HELP OTHERS succeed is the mark of a truly great leader.
Synergy is created when a leader truly invests his of her efforts in the success of others.
"People don't care how much you know until they know how much you care about
them."
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Importance of Leadership in an organization
1Motive power to group efforts:
Management, for getting the work done by others, is to supply leadership in the
organization. As group efforts and teamwork are essential for realizing organisational
goals, leadership becomes vital for the execution of work.
Through leadership, managers can influence any group of human beings to adopt a
cooperative and wholesome attitude for successful work accomplishment. Leadership
pulls up the group to" a higher level of performance through its work on human
relations.
2Aid to authority:
Managers exercise authority in managing people of the organization and their task
becomes easy wherever they are aided by leadership. There are serious limits to the
use of authority and power in obtaining high performance.
Authority alone can never generate the initiative and resourcefulness required in many
jobs. But leadership can obtain tangible and improved results of human efforts because
of its main reliance on influence. Leadership contains all the essential ingredients of
direction for inspiring people and providing the will-to-do for successful work
accomplishment.
3Emphasis on human performance:
Effective leadership is needed at all levels of management from top-management down
to supervisory management. Management is transformed as a social process through
leadership action.
It is the social skill of leadership that accomplished objectives by mobilization and
utilization of people. High performance of working people is the focal point in managerial
work. And this high performance can be secured by leadership of supervisory
management.
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4Maladjustment with informal organization:
If management fails to provide competent leadership, informal leadership will prevail
over management in controlling and regulating the behaviour of employees. Being
confronted with such a situation, management fails to influence the workers, to improve
their performance and to stop employee unrest.
Leadership is the natural accompaniment of all associations of human beings. F or their
personal and social contentment, workers are perforce to rely mostly on informal
leadership if management cannot effective leadership. Competent leadership can,
however, integrate informal organizations with formal organization and utilize them
constructively for achieving company objectives.
5Basis for co-operation:
Leadership provides the basis for co-operation in several ways. Good two-way
communication, man-to-man personal leadership, use of participation and creation of
opportunity for need satisfaction are meant for increasing the understanding between
the leader and his subordinates of their mutual viewpoints.
This increased understanding through the reactions of individual personalities promotes
favorable feelings and attitudes among them.
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Here are some tips while selecting leadership strategy / style:
A leader must be aware of his / her personality traits and those of his team members / followeunderstand which leadership style will be most effective.
A leader may not adopt a consistent leadership all through his / her career. Situational Leadehelps addressing varied needs / expectations of the followers as he the leader adopts a stratebased on a situation he / she is in. In case a leader has a self-reliant team, he needs to be usdirective leadership style or lead form the front. He could instead delegate and provide inputswhere necessary.
A common mistake especially a lot of new leaders make is to copy established / well know leRemember, each situation is unique and so are the followers. A leadership style which may b
suited to a well known leader may not be appropriate for your team. Make no mistake here - dtry and imitate other leaders.
A leader will never be afraid of trying new approach to solve a work problem or address aconflicting situation. It is quite a possibility that a leader adopts a style that is not by the book.
A leader must keep enhancing his / her leadership skills. While on the job experience mattersgetting enrolled into leadership courses after detailed evaluation of the program and feedbackthe participants will help implementing a leadership style more effectively.
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L e a d e r s h i p S t y l e s
Leadership style is the manner and approach of providing direction, implementing plans,and motivating people. Kurt Lewin (1939) led a group of researchers to identify different
styles of leadership. The Leader which I Inspire the Most Mr. Mehmood Alam Qureshi
follows the Following Style of Leadership
P a r t i c i p a t i v e ( d e m o c r a t i c )
Let's work together to solve this. . .
This style involves the leader including one or more employees in the decision making
process (determining what to do and how to do it). However, the leader maintains the
final decision making authority. Using this style is not a sign of weakness; rather it is a
sign of strength that your employees will respect. This is normally used when you have
part of the information, and your employees have other parts. Note that a leader is not
expected to know everything this is why you
employ knowledgeableand skillfulemployees. Using this style is of mutual benefit it
allows them to become part of the team and allows you to make better decisions.
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How did he Generated the Business Idea / Concept
He once met his Friend Mr. Jitendra Singh and Mr. Singh Shared his Idea of Starting his
Business in the Field of Apparels, Clothings and Import and Export of Hand
Embroidered Clothes. Mr. Singh provided him with all the Technical Knowledge as he
was associated with this industry for the Last 15 Years as he was working with a
Manufacturer since 1980 and he had all the knowhow of Market, Suppliers, Buyers,
Raw Material and all the other Information required to start up the Business.
Mr. Mehmood Alam Qureshi Liked the Business Idea and was ready to Invest in his
Idea and Share the Profits and the Risks of the Business Jointly With him. Mr.
Mehmood Alam Qureshi Invested a sum of 10,000 Rupees and same was invested by
Mr. Singh Also. Mr. Singh was Looking After all the Buying and all the Manufacturing
Process and the Labourers and Mr. Qureshi was More Associated with the Marketing,
Shipment and Generating Orders for the Newly Started Business Venture.
Mr. Singh was getting all the Raw Materials Required to manufacture the clothes from
Different Locations Like Clothes From Surat, Embroidery Materials from Gujarat and
Rajasthan and Mr. Qureshi was more Involved in Building up Markets Firstly at the
Local Level and Then at the International Level .
Once the Business got growing and there was an Increase in the Quantity of Orders Mr.
Qureshi Decided to Part Ways with Mr. Singh and Started His Own Business .He then
Started His Own Business in the Name of Caritas Embroideries with a Minimum of 20
Workers. Mr. Qureshi was a risk taker he took the risk and innovation of Starting the
Business on his own.
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Challenges Faced by Him at the Initial Level
1 Low Capital:
The basic Problem faced by Mr. Qureshi when started his Business
is he had a very limited Capital at his Disposal to start his Business as he was Already
running Another Business.
2 Skilled Labour:
During the End of 1990s and the Start of 2000 the Availability of
Skilled Labour was a Major Concern for Mr.Qureshi as during that time Getting theskilled Labour was a big problem for him.
3 No Proper Market Knowledge:
When Mr. Qureshi started his business he had no
Proper Knowledge of the Market and because of which he had to Struggle to build up
his Market
4 Overcoming Competitors:
When Mr. Qureshi Started his Business he did not Knew
who are his Competitors and what are his Advantages and the tactiques he will have to
use to Overcome his Competitors.
5 No proper Available Resources:
As Mr. Qureshi was Just About in Starting his
Business he had no proper resources like manpower, finance, and all other requires
information to start his Business.
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6 No Clear vision of Goals & Objectives:
Another Problem Faced by Mr. Qureshi While
Starting his business is he had no Clear Vision, Mission, and Goals & Objectives which
he has to achieve in the Long run of running his Business.
7 Overcoming traditional business mindsets:
One of the final hurdles Which Mr.
Qureshi was able to overcome in his business is getting over the traditional business
and employee mindset. Because you're probably coming from an employee role you willtreat your business in the same manner. You will also need to keep up with the times
and avoid using the same, tired business models that are now becoming extinct in the
modern business world
Conclusion
No-one said that starting your own business was going to be easy. Even with these
main challenges out of the way you will face many more on a day-to-day basis. As long
as you're open to change and ready to tackle these challenges there are no doubt that
you will succeed in any market you chase.
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Techniques Used for Overcoming those Challenges
The Following are the Techniques Used by Mr. Mehmood Alam Qureshi to overcome
his Challenges which he faced at the Initial Level of His Business
1 He emphasized on the use of Technology Rather than Use of Skilled Labourers which
will help him in Decreasing his Production and Overhead Costs Which would in turn
help in increasing the Profits of his Business.
2 He always tried to update himself on the Current Business Changes like what are the
current Trends of the Market and how is the Market Responding to this current
challenges and Trends.
3 He laid down a Clear Vision, Mission, Goals and Objectives that he has to Achieve in
the Long Run of his Business. He had a clear Mindset what he wanted to Achieve for
his Organization.
4 He Insisted on the Usage of Technology Rather than Labourers as getting labour
would be More Expensive and they will require more time for completing the
Manufacturing Process.
5 He in Many case outsourced the Complete Manufacturing Process as it would help
him in completing which helped him in completing the Bulk Manufacturing Process
Which Helped him in increasing his Productivity and Creating and Competitive
Advantage for his Business.
6 finally in the Long Run Mr. Qureshi Always Believed that in order to be Profitable in
the Long run in the Business one Needs to continuously Update itself for Maintaining
the Profitability of the Business.
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: Business Work Structure in the Current Scenario
A Business Scenario describes:
a business process, application, or set of applications, that can be enabled by the
architecture
the business and technology environment
the people and computing components (called "actors") who execute the
scenario
the desired outcome of proper execution
A good Business Scenario is representative of a significant business need or problem,
and enables vendors to understand the value to the customer organization of a
developed solution.
A good Business Scenario is also "SMART":
Specific, by defining what needs to be done in the business
Measurable, through clear metrics for success
Actionable, by
o clearly segmenting the problem, and
o providing the basis for determining elements and plans for the solution
Realistic, in that the problem can be solved within the bounds of physical reality,
time and cost constraints
Time-bound, in that there is a clear statement of when the solution opportunity
expires
The section below entitled Guidelines on Goals provides detailed examples on
objectives that could be considered. Whatever objectives you use the idea is to make
those objectives SMART.
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Benefits of Business Scenarios
A business scenario is essentially a complete description of a business problem, both in
business and in architectural terms, which enables individual requirements to be viewed
in relation to one another in the context of the overall problem. Without such a complete
description to serve as context:
There is a danger of the architecture being based on an incomplete set of
requirements that do not add up to a whole problem description, and that can
therefore misguide architecture work.
The business value of solving the problem is unclear
The relevance of potential solutions is unclear
Also, because the technique requires the involvement of business line management and
other stakeholders at an early stage in the architecture project, it also plays an
important role in gaining the buy-in of these key personnel to the overall project and its
end-product.
Creating the Business Scenario
The Overall Process
Creating a business scenario involves the following, as illustrated in Figure 1:
1 - Identifying, documenting and ranking the problem driving the scenario
2 - Identify the business and technical environment of the scenario and documenting it
in scenario models
3 - Identifying and documenting desired objectives (the results of handling the problems
successfully) - get "SMART"
4 - Identifying the human actors (participants) and their place in the business model
5 - Identifying computer actors (computing elements) and their place in the technology
model
http://www.opengroup.org/public/arch/p4/bus_scen/bus_scen.htm#SMARThttp://www.opengroup.org/public/arch/p4/bus_scen/bus_scen.htm#SMARThttp://www.opengroup.org/public/arch/p4/bus_scen/bus_scen.htm#SMARThttp://www.opengroup.org/public/arch/p4/bus_scen/bus_scen.htm#SMART -
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6 - Identifying and documenting roles, responsibilities and measures of success per
actor; documenting the required scripts per actor, and the results of handling the
situation
7 - Checking for "fitness for purpose" and refining only if necessary.
The Business of Mr. Mehmood Alam Qureshi is expected to grow at a Average Rate of
8.7 per cent till FY13. The growth has driven due to the increase in demand for
readymade apparels in Abroad Countries, rise in income levels and more preference for
branded apparels.
Goal: Improve Business Process Performance
Business process improvements will be realized through the following objectives:
Increased process throughput
Consistent output quality
Predictable process costs
Increase re-use of existing processes Reduce time of sending business information from one process to another
process
Goal: Decrease Costs
Cost improvements will be realized through the following objectives:
Lower levels of redundancy and duplication in assets throughout the enterprise,
Decreased the reliance on external IT service providers for integration and
customization
Lower costs of maintenance
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Goal: Improve Business Operations
Business operations improvements will be realized through the following objectives:
Increased budget available to new business features
Decreased costs of running the business
Decreased time to market for products or services
Increase the quality of services to customers
Improved quality of business information
Goal: Improve Management Efficacy
Management efficacy improvements will be realized through the following objectives:
Increased flexibility of business
Shorter time to make decisions
Higher quality decision
Goal: Reduce Risk
Risk improvements will be realized through the following objectives:
Ease of implementing new processes
Decreased errors introduced into business processes through complex and faulty
systems
Decreased real world safety hazards (including hazards that cause loss of life)
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1 Mr. Qureshi said that his Business in the Current Scenario his Business is now going
Towards Complete Outsourcing as it is Quite Affordable.
2 His Business in the Current Scenario is Going More towards Working in a Complex
Manner.
3 Mr. Qureshi Said that he will Bring in Latest Machines from China Instead of Keeping
those Skilled Workers.
4 As there has Been a Significant Increase in the Demand Mostly from the Gulf
Countries Mr. Qureshi said that he is Planning to Hire More and More Staff for his
Business.
5 Mr. Qureshi also said that Business in the Current Scenario is More Complex and
more Diversified Because of the Change in the demand and the Buying Pattern of the
Consumers.
6 Mr. Qureshi Also Stated that he Believes the Business in the Current Scenario is
Going to Be more and More Custom based Manufacturing rather than General Based
Manufacturing Which will require a specific Set of Skills to be Pursued by the Labourer..
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Opportunities
Rising appreciation for
handicrafts by consumers in the
developed countries
Widespread novelty seeking Large discretionary income at
disposal of consumer from
developed countries
Growth in search made by retail
chains in major importing
countries for suitable products
and reliable suppliers.
Opportune for agencies topromote marketing activities
Use of e-commerce in direct
marketing
Strengths
Abundant and cheap labour
hence can compete on price
Low capital investment and
high ratio of value addition
Aesthetic and functional
qualities Wrapped in mist of antiquity
Hand made and hence has
few competitors
Variety of products which are
unique
Exporters willing to handle
small orders
Increasing emphasis on
product development and
design upgradation
Weaknesses
Inconsistent quality
Inadequate market study and
marketing strategy Lack of adequate
infrastructure and
communication facilities
Capacity to handle limited
orders
Untimely delivery schedule
Threats
Decline inMr. QureshisInternational Market Share
due to:
Better quality product
produced by competitor
from Europe, Sout
Africa, South Asia, etc.
Better terms of trade b
competing countries
Consistent quality an
increasing focus on R&D
by competing countries
Better packaging
Stricter internationa
standards
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Unawareness of international
standards by many players in
the market
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Prediction for the Future Growth Opportunities
Mr. Qureshi stated that Apart From His Local Exports at the International level He will
also take a Number of Steps in order to increase his Business at the Local Level which
he states are as follows;
1 He will Try and Develop a local market for his International Quality Exported
Garments.
2 He will develop a Distribution Channel on a Local Level wherein he will select Prime
Locations throughout the Country and will set up centers at those Points.
3 He will try to develop a supply Chain and a network and a chain of Retail Stores whichwill help him in competing in the Local Market and Increase its Market Share.
4 He at the Initial level of entering the Local Market will Approach Many Multi Malls
wherein he can Keep his Product for Showcase Purposes.
5 He will conduct market research Activities just to understand the Current Demand
Pattern of the Buyers.
6 He will also introduce low price Embroidered Garments & Dresses for his Exports in
Countries like Kenya, Sudan, etc to target the Low price Segment of th e Buyers in
this Market.
7 he will look to tap the Local Rural Market in the Indian Market as rural market is now
showing an Increasing Demand for Such Clothes and Branded Apparels.
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Conclusion:
Finally I would like to Conclude that Although Mr. Mehmood Alam
Qureshi find it difficult at the Initial level to start and Manage his Business but he had
the Belief and the Skills and the Qualities in Himself to start and Manage his Business.
Mr. Qureshi Believed that HARDWORK IS THE KEY TO SUCCESS.
He always Believed in Collective and team Effort rather than Individual Effort. He
Believed that nothing is Impossible if you have the will and the Desire to Achieve it .
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