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Management Principles Project

Submitted by: Nishan Dangal; Student ID: 37369

Table of Contents

SLNO Content 1 Introduction

Vision Mission Statement Goals of Department Introduction

2 Design and Develop an Operation Plan Key Resources Stakeholders with whom to consult and the process Operational Plan with KPIs Gantt Chart for the process Contingency Plan Seeking of approval of the plan

3 Implement the Operational Plan Organizational Cultures Human Resources Management and Practices Standard Operating Practices Budget requirements of acquisition of resources

4 Review and Monitor Operational Plan Performance Management System to evaluate team members Examples of underperformance Mentoring and coaching techniques to be used Personnel whom we have to get recommendations and

negotiation

5 Implement Continues Improvement Making engagement in decision making process Communication and feedback Process Customer services that can be improved from continues

improvement process Ways to communicate recommendations Benchmarking and best practices incorporation Record performance opportunities for future

6 References



Introduction

Vision Statement To Enable High End (Quality), Low Volume (visitors) adventure services

Mission Our mission is to provide world-class, customized travel services and resources that will encourage an on-going relationship with our clients and repeat visits to the wonderful country of Nepal.

Goals for the Marketing Department Build Brand awareness Generating high lead volume at market place Contributing to revenue generation

Established in 2011, Adventure Nepal in just a few years has grown progressively and it is one of Nepals leading tour operators. Offering a vast array of cultural specialized and customized tours and treks, aspire to provide incomparable travel experiences.

Nepal is a tiny little country high up in the clouds, known to the other world by Mount Everest but it has an amazing diversity of people and cultures to offer. The aim, therefore, from the very start, has always been to give our guests an authentic experience of a place while ensuring that the journey you undertake is stimulating and above all fun.

I, as a Marketing Manager in this company have a job to Increase visitors by 2 times the previous by having marketing website and here are some of my marketing plans.



Design and Develop an Operation Plan Key Resources: Key resources can be further broken down into two categories as follows:

Physical resources These are the resources that are part of assets other than human resources: Event Estimated cost

1. Purchase a appropriate domain $ 4000 for initial registration

2. Cameras and web designing tools including software

$5000 lump sum

3. Photos

$5 per photo

4. Graphic Software $500 for each user

Human Resources The Human Resources that comes in the form of skills and abilities

Job Position

Required no.

Description

Web developer

2 Computer Engineer with Advance Level Operation knowledge

Photographer 1 Knowledge on cameras

Marketing Personnel

5 Have to have product knowledge on travel services

Stakeholders Stakeholders are the ones who have interest in the operation of business and it can be divided into two categories.

Internal Stakeholder (WHO?) How they are related? Marketing personnel Marketing plan development and

operation Accounts department Finance or budget related approvals Chief Executive Officer For final approval of the document or

proposal



Proprietors For necessary information or updates and need for more financial injection

IT department For technical related issues

External

Stakeholder (WHO?) How they are related?

Tourism council of Nepal

Consultation involves what are the dos and donts as per the TCNs Act

Department of Immigration

For VISA formalities

Association of Nepal tour Operators

How can we come up with better service standards

Guide Association of Nepal

Professionalism in guiding services and information updates

National Environment Commission

Issues related to littering or environment degradation by travel and hiking

Airliners

For mode of transportation



Operational Plan Is a detailed description of what is to be done by whom at what time? It is basically short-term plan developed inline with departmental goal

Strategic Objective: Increase visitors by 2 times the previous by having marketing website Action Deadline Who Responsible Resources Required Risks Measurement /

Evaluation 1 Proposing to the finance

department for budget Mid of September

Marketing manager Marketing department staff.

Finance Misuse of budget Efficiency.

2

Purchase a appropriate domain

End of September

IT manager. Finance manager for budget.

Finance. Human recourse.

Privacy. Copy right.

Appropriate name and easy to find the sites.

3

Hiring or recruiting of the web site expert

Mid of October

Human resources manager. IT manager. Finance manger.

Human resources. Finance. Installation space. Machine (computer).

Right person for the right job. System more complex.

Reliable and trustworthy employee.

4

Designing the web site Mid of November

Web site expert. Finance manager. Human resources manager.

Machine (computer). Finance. Human resources. Time.

Fraud. No proper log in system.

Attractive and not complex websites.

5

Photographing Mid of December

Photographer. Machine (camera). Human resources. Finance.

Graphic difference. Mismatch of colure.

Give a right image about the product.



Gantt Chart

The Gantt chart shows below show graphic representation of all task and who will do it.



Contingency Plan

Event Likelihood of event

occurring

Impact on business

Priority Solution to deal with event

How Who By When

Expenses over income

Likely Medium High

Reduce cost Outsource development work to other firms

Marketing Department or IT personnel

Immediately

From whom should we get approval?

The plan will be approve by various government agencies at higher level, but at operation level we will get it from: Chief Executive Officer Proprietor IT manager Finance Manager Marketing Focal person



Implement the Operational Plan

Organizational Cultures

An organization culture like employees get used to on paper works than use of computer-based system is one problem with the implementation of the above operation plan.

Human Resources Management and Practices Favoritism, nepotism and being biased can affect selection of right candidate for the right post. For which the HR management practices like recruitment, selection, induction, job descriptions, use of skills matrix to evaluate employees will follow automatically if and only if good policy or guidelines are put to place.

Therefore, with the use of good policy, the unfair HR management and practices will be overcome.

Standard Operating Practices There are certain standards that need to be followed while implementing the day-to-day plan whereby setting limits to the overall performance.

External and internal consultation will be made to make adjustment, for example deadline not abled to meet can be put back on track by employing more heads with prior approval from committee.

Budget requirements of acquisition of resources First the budget will be proposed to Finance department for evaluation and comments. If the company cannot afford then the following strategies will be used:

Borrow from Bank Sell shares Invite Foreign Direct Investment



Review and Monitor Operational Plan

Performance Management System to evaluate team members Small organization like ours will use simple paper based performance Appraisal. The information collected on the form then will be compared set Benchmark to know how we are doing.

The respective manager will then keep record of each employees performance then corrective measures will be taken to reward achieves or correct failures.

The information like achievement, failures, training needs will be collected from each employee. Then the manager will keep copy of each completed review in the employee's personnel file and take necessary actions.

What data will you collect to monitor performance?

Number of Tourist: This business is mainly about selling large quantity stocks to retail shops, so number of new subscribers data is crucial to decide whether we are on track or not.

Experiences of Tourist: Secondly even after getting new clients it is even more important to hold customers back for which data collection like customers convenience related to delivery, credit policy, collection timetable etc.

Income-Expenditure: Data related to bills payable and receivables are one main deciding factor to evaluate efficiency and effectiveness.

Examples of underperformance and corrective measures Couldnt complete website work on time solution is to employee more heads

to complete the task. Time taken to purchase domain more than expected Hire or consult who can

do it faster or manager can constantly monitor or coach.

Mentoring and coaching techniques to be used By attaching new employees with old ones so that the skills are passed; Available for constant advice from management; By creating conducive learning environment; Building trust at work place to each other.

Personnel whom we have to get recommendations and negotiation The approvals and recommendation can be obtained via external and internal consultation. External could be:

Different regulatory authorities like Department of Immigration, Tourism council of Nepal etc. Banks; Investors;



FDIs OR from the approved committee of Management, which comprises of the following:

Chief Executive Officer, Senior managers from various departments and Marketing and Sales Personnel. Proprietor; Shareholders.

Implement Continues Improvement Making engagement in decision making process

There are many ways that we can encourage our sub-ordinates to take active role in decision-making process like:

Every employee involved in the operational plan mentioned above will be instantly given open opportunity for feedbacks and suggestions like meetings, on loopholes within working system. It is not enough to just give platform for suggestion but each employees points will be given importance, so that they will think they are taken care. The goals and objectives will be set all together with fair and open-end debates.

The end goal will be explained to each and every employee so that they know where we have to reach.

Then, the best possible channels for communication will be adopted to enhance better involvement in decision-making process.

Communication and feedback Process The communication and feedbacks this related to this basically how we collect from the employees in the decision making process. It can be formal or informal, structured or non-structured and it can be achieved by means of the following methods and process:

Face to face meeting; Online forums; Emails; News Letters; Reports; Web-based applications;

Customer services that can be improved from continues improvement process Customer services is one area that can be improved by following continuous improvement process because past failure if taken care, can be incorporated in later stage which help build system stronger.



At adventure Nepal we hire high standard or qualified tourist guide how are specialized in culture or trekking. By signing Agreements with high-end service delivery hotels will help customer service of travel agency as a whole.

Ways to communicate recommendations The communication this is about informing decision to the employees that can be in the form of following:

Face-to-face meeting; Distribution of minutes of meeting and outcomes; Use of notice board; Web publications; In the form of policy and procedures.

Benchmarking and best practices incorporation Benchmarking is setting of key reference point where end result will be compared to the set standard. It can be in the form of comparing time schedule to Gantt chart, finance to budget plan and quality with Tourism Council of Nepal.

Best practices are those practices that have been shown to produce superior results; selected by a systematic process; and judged as exemplary, good, or successfully demonstrated, these practices are then adapted to fit organization.

In this organization best practices are: We will set goals together; Give clear idea of what is expected end goal; Give genuine feedbacks; Create conducive working environment;

Record performance opportunities for future The performance records will be stored in the form of

Microsoft word document or in excel form and then the records will be evaluated on regular basis. The issues pertaining to the areas that needs attention will be further are addressed as mentioned in the part C continues improvement process.

References

www.tourismcouncilofnepal.com

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