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HR MAGAZINE MEDIA KIT 2017
hrmagazine.com.hk
2Magazine Media Kit 2017
HR Magazine provides:
• Unparalleled reach to over 42,000 HR professionals
• Targeted distribution to HR leaders & practitioners
• Trusted editorial quality and integrity
• Multi-platform reach: print, online, eDM, direct mail, HR conferences, bookstores, distinguished clubs, HR breakfast briefings and HR events
• Regional focus in 19 countries throughout APAC plus global distribution
Why
Quality bookstores and distinguished club throughout Hong Kong
Direct mail to subscribers’ desks
Regular e-mail updates to subscribers
HR conferences every quarter and additional HR events throughout APAC
HR Magazine distribution channels
Where
About HR Magazine
HR Magazine is the most widly circulated and respected independent HR publication in APAC. Providing quality editorial to the HR community, we also run regular HR conferences and events throughout the region.
What
COSMOS BOOKS
Read by regional heads of HR, VPHR, HROs, HRMs, HR professionals and C-suite executives
HR conferences
Who
Print circulation delivered directly to subscribers’ desks
10,000+
+ HR online daily updates
When
HR Magazine
13JAN
30MAR
14JUL
20OCT
2 0 1 7
Spring
8MAR
Summer
8MAY
Autumn
8AUG
Winter
8NOV
3Magazine Media Kit 2017
VietnamBrunei
UK
Australia
Taiwan
Japan
South Korea
Philippines
Malaysia
Singapore
Indonesia
New Zealand
Thailand
India
Pakistan China
Hong Kong
USA
HR Magazine Conference location
HR Magazine subscriber circulation
HR event distribution
HR Magazine bookstore & club distribution
Macau
Our presenceMost widely circulated HR publication in the region. Distributed to subscribers across 19 countries globally.
HR conferences & HR events Extended reach face-to-face with HR decision makers
In addition to global distribution of HR Magazine + HR online, your message will also be distributed at all of our HR conferences and HR events globally.
• ANZ Summit• Remuneration & Reward Summit
• Shared Services & Outsourcing Malaysia Summit
• Asia Best Employer Branding Awards• HRO Summit• HRDMO Summit• Shared Services & Outsourcing Week
• HR Senate • Shared Services & Outsourcing
Conference
• HR Directors Forum Asia
• HR Directors Forum Asia • World HRD Congress• World CSR Congress
Australia
Malaysia
Singapore
Philippines Indonesia
IndiaHong Kong
China
• AmCham Human Capital Conference• Construction Technology Expo• Diversity & Inclusion Asia• Economist: Pride & Prejudice Conference• HRM Awards• HR Magazine Conference x 4• HR Tech Tank Hong Kong• HKMA Award for Excellence in T&D• IEA China Conference• Women Extraordinaire Forum• Community Business Conference
• HR Transformation & Service Delivery Summit China
• Shared services & outsourcing week China
Delegates receiving HR Magazine at regional events 7,900+ Print circulation to subscribers 10,000Total Print circulation 17,900
+ Online subscribers 42,000
Additional distribution in HK at quality bookstores including Bookazine, Commercial Press, Cosmos Books, Dymocks, Swindon and distinguished clubs including Hebe Haven Yacht Club.
4Magazine Media Kit 2017
Targeted readership
Company breakdown by no. of employees
500 +51-100 101-500< 50
24%31% 37%8%
HR professionals subscribe to HR Magazine, print and online, bringing reach to over
of readers travel regularly for business
Ratio of male : female readers.
HR Magazine is read by a diverse audience of HR decision makers.
42,000+
57%
5 : 8
6 million
readers—principal purchasers in company
2 out of3
staff throughout the region.
Corporate readership profile by job titles
5%C-suite executives
12%Regional Heads / VPHR
22%HR Directors
5%L&D and T&D Heads
1%
Government
11%HR Consultants
29%HR Managers
15%HR Officers
5Magazine Media Kit 2017
Print media advertising rates
Double Page Spread420mm (W) x 297mm (H)
HK$34,000
Full Page210mm (W) x 297mm (H)
HK$21,000
Vertical 2/3
Page140mm (W) x 297mm (H)
HK$17,000
Vertical 1/3
Page70mm (W)
x 297mm (H)
HK$10,000
Half Page 210mm (W) x 148.5mm (H)
HK$13,500
1/3 Page 210mm (W) x 99mm (H)
HK$8,500
Enquiries | Tel: (852) 2736 6339 | Email: [email protected]
6Magazine Media Kit 2017
Quantity Excludes printing
1,000 - 10,000(min) (max)
@ HK$2.10
We also offer insertions
200mm (W) x
287mm (H)
Premium Position Loading for full page ad
Outside Back Cover Inside Front Cover Inside Back Cover Opposite Contents Page
Value-added ServiceGuaranteed position
HK$37,500 HK$31,500 HK$29,500 HK$25,500
+ 20% loading
Clear Space (15mm each side)Include trim & 5mm bleed
Digital Spec
Bleed area (5mm each side)Crop mark
Deadlines Issue Booking
DeadlineMaterial Deadline
Spring 2017 08 Jan 2017 15 Jan 2017
Summer 2017 06 Apr 2017 13 Apr 2017
Autumn 2017 11 Jul 2017 18 Jul 2017
Winter 2017 06 Oct 2017 20 Oct 2017
High resolutionResolution has to be in 300dpi and/or above
File systemWindows PC or Mac OS platform only
File formatPDF, JPEG or TIFF format only
Print coloursAll colours used has to be in print colours—CMYK
Service ListingIntroduce your services to the HR professionals. Build your brand. Watch your business grow.(Company logo and contact information with up to 100 words description)
HK$ 3,600/4 issues
We can help you print insertions too – ask us for a quote...
AD AD
7Magazine Media Kit 2017
Online advertising ratesHR Magazine website
eDM Services
42,000+ available @HK$2 per contact
*eDM sequentation is customizable. Please contact your account service manager for details.
Digital Specs
File formatJPEG, GIF, PNG
or TIFF format only
File systemWindows PC or Macintosh OS
platforms only
File sizeFile size has to be
below 500 kb (kilobytes)
Screen coloursAll colours used have to be
in screen colours—RGB
Full Banner Top Left468px (W) x 60px (H) HK$3,750 / month
Full Banner Top Right468px (W) x 60px (H) HK$3,750 / month
Full Banner Bottom Left468px (W) x 60px (H) HK$2,150 / month
Full Banner Bottom Right468px (W) x 60px (H) HK$2,150 / month
Square Banner250px (W) x 250px (H)
HK$2,650 / month
Enquiries | Tel: (852) 2736 6339 | Email: [email protected]
A rotation of at most 3 ads per position
Fixed (Non-rotational) Position3 x standard rate
8Magazine Media Kit 2017
Social media shoutoutsNeed to demonstrate ROI on your marketing efforts? Then you need a professionally wordsmithed informative message marketed to the right target audience—making them want to actually read it!
HR Magazine social media shoutouts are fully inclusive of:• Creating an innovative, informative angle on your products/services/brand• Copywriting, design and layout of a cutting-edge editorial piece on your brand within the context of a relevant HR topic • Publishing the article and related social messages on print, digital & social platforms• Driving in targeted readership to the article via innovative social messages and eDM campaigns• Leveraging HR Magazine unrivalled print, online and social presence globally (we are in the top 0.1% of social
media talking about HR, Recruitment, Training, Management and Leadership; the top 1.4% talking about Labour Law; and the top 25% of all social media users globally—Source: KLOUT 2017)
• Preferential rates for sponsorship of HR conferences, advertising in HR Magazine (digital & print), eDMs and private HR events.
Klout scoreTop 20% globally of social media users
51Website views/month
Facebook engagement
Twitter followers
Linkedin followers
90K+99.6%
1K+5K+
HR Magazine social shoutouts
Top 25% of all social media users globally Network contribution
Social shoutout campaigns available from HK$23,000
Contact Joseph Ma: [email protected] or
Aakash Ramesh: [email protected] or
call (852) 27366339 and we’ll make sure you get noticed too.
Facebook 13%
Twitter 52%
LinkedIn 22%
Instagram 13%
EXCEL MEDIA GROUP LTDUnit 101 Fourseas Building208-212 Nathan Road Jordan, Kowloon, Hong Kong
Tel: (852) 2736 6339Email: [email protected]
www.excelmediagroup.org
THE FINE PRINT1. Rates quoted are for space only. If materials require design,
production and/or alternation, extra charge may occur.2. Colour proof (hard-copy) cannot be provided, only soft-copy availble.3. Advertisement space bookings/order are non-cancellable after
artwork deadline.4. Digital ad materials: all ads artwork must be supplied in a digital
format that meets Excel Media Group’s specifications for electronic output.
5. Excel Media Group will accept no responsibility for content or colour accuracy when no proof has been supplied.
6. Advertisers assume responsibility for proofing and accuracy of information on pub-set ads.
7. All ad materials should be sent to Excel Media Group Limited, 101 Fourseas Building, 208-212 Nathan Road, Jordan, Kowloon, Hong Kong or via email at [email protected].
8. The publisher will not be responsible for ad material(s) beyond 12 months after publication.
9. Agency commission: in order to be eligible for agency commission, such agency must be recognised by Excel Media Group. Commission rate is 15% of each rate.