HR Officer (L&D) £31,314 - £35,732 per year (inc LW) London

Closing Date: Thursday 6 December 2018 at 9am

Closing Date: Thursday 5 March 2020 at 9am

Marketing Officer – Trading £31,056 - £35,435 per year (inc. London Weighting) London

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

Welcome Thank you for your interest in joining our team. This is a really exciting time to join Girlguiding. With half a million members we are the largest charity dedicated to girls and young women in the UK, and one of the largest and leading youth charities. We have much to be proud of in our over one hundred years of history, but we know that to remain vibrant and relevant to young people we must continually evolve. In the past few years we have begun a process of significant change: transforming the organisation so it can meet the challenges of the future by putting young people at the heart of our organisation. We are on a mission to amplify the voices of girls and young women, so they can champion change in their own lives and the wider world; to build strong partnerships that can increase our reach and impact; and to increase the support we offer our 100,000 amazing adult volunteers who deliver incredible experiences to young people across the UK every week. In 2018 we revealed the largest overhaul of our offer to girls in our history, providing hundreds of new informal education activities and, of course, our famous badges that will equip girls with the skills and experiences they need to thrive in today’s world. We are looking for skilled, passionate people to help us enable even more girls and young women to fulfil their potential, and while Girlguiding’s young membership is only open to girls and young women, our staff team is mixed gender and we welcome applicants from all backgrounds. I am proud to be CEO of this great charity. After reading the application pack I hope you feel inspired to apply to join us. Warmest wishes,

Angela Salt OBE Chief Executive

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

About Girlguiding Girlguiding is the leading charity for girls and young women in the UK. Thanks to the dedication and support of 100,000 amazing volunteers, we are active in every part of the UK, giving girls and young women a space where they can be themselves, have fun, build brilliant friendships, gain valuable life skills and make a positive difference to their lives and their communities. We build girls’ confidence and raise their aspirations. We give them the chance to discover their full potential and encourage them to be a powerful force for good.

Rainbows - We have fun Rainbows are girls aged five to seven (four to seven in Northern Ireland) and follow a programme called the Rainbow Jigsaw, through which they can take part in lots of different activities with girls their own age. See more of what Rainbows do.

Brownies - We do cool stuff Brownies are girls aged seven to ten who become a member of a Six and follow a programme called the Brownie Adventure. Brownies opens up a world of exciting challenges and the opportunity to try new things and to make brilliant friends. Learn more about Brownies.

Guides - We make things happen Guides are girls aged 10 to 14 who are given the chance to explore their individual skills and abilities and try out new challenges as part of a team. Girls can get involved in anything from adventure sports to performing arts, travel and taking part in community action projects. Discover more about Guides.

Rangers Rangers are girls aged 14 to 18 who follow a programme of interest badges, skills builders and awards. Girls can take part in amazing challenges, travel the world and develop skills across our six themes. Explore more about Rangers.

Guiding for young women (18+) - Choose your pathway Our members aged 18 to 30 have lots of opportunities for to choose from based around seven themed pathways. Members can follow one particular pathway or mix and match to create a new path unique for them. Explore more about Guiding for young women.

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

Strategy 2020+ Towards the end of last year trustees approved our strategy for 2020 and beyond.

Girlguiding today Girlguiding’s mission is to empower girls to find their voice – inspiring them to discover the best in themselves and to make a positive difference in their community.

Our collective experience of working with hundreds of thousands of girls, combined with our wider research has revealed the vast pressures that girls and young women are experiencing today - pressure to achieve at school, around body image, friendships and relationships. They also have anxiety about the future - from housing and jobs, gender equality, climate change to the impact of Brexit. On top of this, increasing child poverty levels, social division and the lack of youth services to help young people cope with mental health and growing-up means that what we have to offer at Girlguiding is needed more than ever. We know Girlguiding provides an environment where girls grow in confidence by developing friendships and skills, finding their voice and challenging themselves in a supportive community.

Girlguiding is already the largest girls’ organisation in the UK. But we want more girls to reap the benefits of being in guiding. Our next strategy is designed to evidence and increase our impact and build the foundations so more girls can access Girlguiding.

Our strategic outcomes

The strategy includes a set of strategic outcomes which describe the difference Girlguiding wants to make. These outcomes are written as spoken statements. During 2020 we’ll develop a framework to evaluate how well we achieve them each year.

For girls and young women

I’m free to be me: I have more confidence in myself.

For all members

I care: I make a positive difference to others and the world around me.

For volunteers

I empower girls: I use my time and talents to empower the next generation of women.

For society

We inspire change: We use our influence as Girlguiding to remove barriers so girls and women can thrive. Find out more here

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

Structure Girlguiding breaks down into gradually smaller groups that deliver good guiding for their area. All guiding units and areas are charities in their own right. Nationally, we’re overseen by our Board of Trustees. Our chief executive heads Girlguiding’s national staff team and is responsible for ensuring that the work they do follows the direction agreed by the trustees. The team is spread across several sites.

• Girlguiding Headquarters in London • Our activity centres in Hampshire, Sussex, Lancashire and London • Trading Service in Altrincham, Cheshire

Governance Girlguiding UK is a member led organisation, established as a charity by Royal Charter in 1922. Trustees: We are led by our Board of Trustees who make sure we use our resources in the best possible way to deliver our vision and mission. The Chair of the Trustee Board and other trustees, including the Chief Guide work with the chief executive and executive team to create our strategic plan and make sure we deliver it. At any time, we have between 10 and 15 volunteer trustees in total. And because Girlguiding is a membership organisation, most of our trustees are members. They’re Rainbow, Brownie, Guide and Ranger leaders and they bring everyday experience of working with our young members to the board table. Currently four trustees are ‘external’ with no other current connection with Girlguiding. Council: The Council represents Girlguiding’s membership across all countries and regions and can be consulted to make sure that decisions made reflect the opinions of members UK-wide. Council is responsible under the Royal Charter for managing the governance arrangements for the organisation, including the appointment of the chief guide. The Council also appoints the patron, president and vice-presidents, as and when needed. Chief Guide: The chief guide’s role is to focus on our members, they also are trustee and board member. Together with the other trustees, they set and develop the strategic direction of Girlguiding. The chief guide works closely with her team, which includes the deputy chief guide and assistant chief guide who are all volunteers. For more information on our accounts see: 2018 annual report and financial statements Our profile on the Charity Commission website

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

Our governance structure

Our executive leadership team

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

The role Overall purpose • To develop and implement multi-channel marketing plans to promote Girlguiding products and identify

new product opportunities, to help maximise sales for Girlguiding’s Trading Service.

Main areas of responsibility

• To use audience insight to produce effective marketing plans and deliver communications, marketing materials and projects, to promote Girlguiding products to key audiences (e.g. parents, volunteers, young members), across both online and offline channels (e.g. email, web, social media, print, advertising):

• Work closely with internal specialist teams (e.g. commissioning, membership communications, social media, digital, PR) to produce and implement audience focused communications plans and materials

• Brief and manage agencies and suppliers as necessary • Monitor day to day marketing activities in line with plans, to ensure they are delivered on

time and to budget • Write inspiring, engaging and creative copy (e.g. reports, product descriptions, web copy,

email) • Effectively present and secure approvals on marketing plans from key stakeholders • Co-ordinate the Marketing and Trading input into the development of the Trading catalogues,

including sourcing content, developing key messaging and managing feedback and approvals. • Develop, manage and implement a Trading communications and promotions calendar across a

range of channels, considering seasonality of sales and external events. • Work closely with the digital team to plan and implement digital marketing activity (e.g. PPC,

Google Shopping, paid social media), using a test and learn approach. • Lead on managing the email programme for Trading to increase sales, by submitting Trading

stories for audience specific e-newsletters developing and implementing emails for Trading customers.

• Support the development and delivery of a strategy for trading-specific marketing emails. • To monitor, report, analyse and evaluate marketing activities, producing and presenting results, within

required timeframes.

• To work closely with the digital team and external agencies to improve and manage the webshop.

• To work closely with the Trading team to identify new age-appropriate product opportunities and develop and test new products and product ranges, to increase income and support our brand.

• To plan, implement and evaluate consultation about Girlguiding products, with key audiences (e.g. volunteers, young members, parents) and carry out competitor and market research to help inform product development and marketing activity.

• To champion our Trading function across the charity, represent Trading in internal and external meetings when required and building closer links between Trading and HQ to help identify potential sales opportunities and improve processes

• To development and delivery of B2B volunteer shop marketing plans and communications, including working with the Trading team to produce newsletters for volunteer shops, to help maximise sales through volunteer shops.

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

• To ensure that the Girlguiding brand is correctly and consistently represented and reinforced across all products and communications.

• Complex stakeholder management - build excellent working relationships with the guiding community, key volunteers, and internal teams, working closely with them to deliver effective communications, projects and products. Lead and take part in cross-functional team meetings and ensure key internal and external stakeholders are involved and updated on Trading marketing activity (e.g. Trading board).

• To be responsible for budget management of marketing activities, including carrying out work planning, monitoring costs against budgets, reforecasting and quarterly reporting.

• Management of marketing interns, administrators and work experience candidates as required.

Additional information

• To undertake any other duties that may reasonably be required to fulfil the duties of this post.

• The post will involve some travel and a minimum of 6 evening and/or weekend working, for which time off in lieu will be given.

• Girlguiding’s Trading Service is based in Altrincham near Manchester

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

The person Criteria Assessment

A, I, T Essential or Desirable

Skills

Proven skills in at least three of the following: producing marketing materials, direct marketing, online marketing, product marketing, advertising, branding and/or market research

A/I Essential

Excellent verbal, written and presentation skills A/I/T Essential

The ability to work accurately and effectively under pressure, prioritising workload to achieve the deadlines

A/I Essential

Computer literate, with knowledge of MS Office, including Outlook, Word, Excel and PowerPoint

A/I Essential

Strong interpersonal, analytical and problems solving skills A/I Essential

Experience of

Delivering audience-focused marketing and communications in a commercial environment, delivering results on time and to budget

A/I Essential

Identifying product opportunities and of product development A/I/T Essential

E-commerce A/I Essential

Building strong working relationships and managing complex stakeholder relationships

A/I Desirable

Knowledge

Significant knowledge of marketing practices and principles, including product marketing

A/I Essential

Project management practices and principles A/I Essential Girlguiding I Desirable A practical understanding of diversity and inclusion at work. A/I Essential

A = Application Form I = Interview T = Test

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

Employment details Contract type This post is a permanent role for 35 hours per week. However, the post holder will at times be required to work additional hours – including evenings and weekends – for which time off in lieu (TOIL) will be available. Overtime is not paid.

Location You will be based at Girlguiding Headquarters, 17-19 Buckingham Palace Road, London SW1W 0PT. Occasionally you may be required to perform your duties from other Girlguiding premises within a reasonable travelling distance of this location. You may be required to travel inside the UK on the business of the charity.

Salary The salary for the position is £31,056 - £35,435 per year (inc. London Weighting). It is our normal practice to appoint at the bottom of the scale but this can be reconsidered in an exceptional circumstance.

Holiday entitlement 25 days of paid holiday per year plus bank holidays. This increases after two years of service to 26 days, and then a further one day for every two years of service up to a maximum of 30 days after ten years of service. This is pro rata for part time and fixed term employee s.

Medical and criminal records check Some roles in Girlguiding are judged as exempt under the Rehabilitation of Offenders Act 1974. Where applicable, applicants may be subject to a Disclosure & Barring Service (DBS) check by the Disclosure & Barring Service. If you have accepted a caution, warning or reprimand from a police officer, then you have admitted your part in an offence and so this should be declared along with any conviction. Girlguiding will require your permission, and the relevant information, to obtain clearance from the Disclosure & Barring Service. Failure to give permission or to supply information may result in the termination of your employment with Girlguiding. Upon successful appointment, if you are required to complete a medical questionnaire and a criminal record disclosure check, employment is subject to satisfactory receipt of these.

Probation This post will be subject to a probationary period of 26 weeks.

Notice period During probation the notice period is one week for both parties, and four weeks thereafter.

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

How we value our people Learning and development We are committed to supporting our staff through a variety of methods including coaching, mentoring, e-learning, shadowing and individual courses. Each staff member has a learning and development plan that is reviewed annually. Vacancies in Girlguiding are advertised internally to encourage staff to progress their careers within the charity.

Flexible working We are committed to supporting our staff to achieve a good work-life balance and offer flexible working options wherever we reasonably can.

Family Friendly Policy We have a generous Family Friendly Policy which includes maternity, paternity, adoption and shared parental leave. As long as you return to work with us, after 52 weeks of continuous service you can get your full salary for the first 20 weeks of your maternity leave, 50% for the next 19 weeks and 30% for the final 13 weeks.

Contributory pension scheme In addition to the government’s auto enrolment pension, Girlguiding offers a generous company pension. After three months of service employees can join the Girlguiding group pension scheme, which is administered by Scottish Widows. Girlguiding will match an employee’s contribution of 5% of base salary with a contribution of 10% of pensionable salary.

Life assurance Employees are automatically entered into the Girlguiding life assurance scheme provided by MetLife. It is two times pensionable salary, or four times for employees enrolled in the pension scheme.

Volunteering support As an organisation that relies on volunteers, we consider it important to support our own staff to pursue their social action and community engagement interests. Staff who volunteer are entitled to three days of paid volunteer leave a year. If the volunteering is within Girlguiding this rises to five days.

Employee assistance programme Girlguiding has an employee assistance programme provided by Health Assured. It is free of charge and offers confidential, independent help, information and guidance to all employees and their immediate family 24 hours a day. It also allows for face-to-face counselling sessions, offered near the employee’s home or place of work.

Staff Consultation Group Girlguiding has a Staff Consultation Group comprising representatives from across the organisation which meets quarterly with the Chief Executive to discuss organisation-wide staffing matters.

Season ticket loans After successful completion of their probationary period permanent employees are eligible to make an application for an annual interest-free travel loan. Up to £7,500 is available per year interest free.

Registered charity number 306016

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Marketing Officer –

Trading

Application Pack

www.girlguiding.org.uk

Ride to Work Girlguiding, in partnership with Evans Cycles, offers employees the opportunity to hire a bike and accessories worth up to £1,000 through salary sacrifice (32 to 42 per cent savings). At the end of the hire agreement the employee can take ownership of the bike and equipment by paying a fair market value for the bike plus VAT.

Discounts Girlguiding staff can get discounts at various retailers including STA Travel and Theatre Tokens. Please contact Girlguiding HR for further details.

How to Apply The closing date for applications is Thursday 5 March 2020 at 9am. Please complete the application form and the equal opportunities monitoring form and return them by email to hrvacancies@girlguiding.org.uk. Alternatively, post the completed forms to Human Resources, Girlguiding, 17–19 Buckingham Palace Road, London SW1W 0PT. Candidates shortlisted will be invited to attend interviews on Thursday 12 March 2020. Interviews will be at Girlguiding Headquarters, 17-19 Buckingham Palace Road, London SW1W 0PT. Unfortunately, we are unable to give feedback to applicants not shortlisted for interviews. We do provide feedback upon request to candidates interviewed. Girlguiding values the differences that a diverse workforce brings and is committed to inclusivity, and to employing and supporting a diverse workforce. Girlguiding is proud to be part of the Stonewall Diversity Champions programme, a member of the Business Disability Forum, and a member of Time to Change. While Girlguiding’s young members may be women only, our staff team is mixed gender. We welcome applicants from all backgrounds.