hr online best case
DESCRIPTION
Presentation in German held at the Conference Personalmanagement Online in Berlin Oct 1st 2010, Social Media at Sun Microsystems, focussing on Sun Space and Organization DevelopmentTRANSCRIPT
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Volker SeubertJanuary 2008http://blogs.sun.com/vsehr
BEST CASE Personalentwicklung & Corporate Culture
Volker SeubertPersonalmanagement ONLINEOktober 2010
http://blogs.sun.com/vsehr
Social Media @ Sun Microsystems
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Agenda• Sun Microsystems• Enterprise 2.0• Sunprise 2.0> Blogging> Internal Social Networking> Sun Space (“Facebook”)> Microblogging (“Twitter”)> Learning (“Youtube”)
• HR 2.0?
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Sun Microsystems• IT Infrastruktur mit “offenen Standards” > JAVA (Developer Community +6 Mio ww)>OpenSource, z.B. OpenOffice>Server + Software
• Slogans:> “The Network is the Computer” > “We make the Net work”> Bridge the Digital Devide
• Januar 2010 acquired by Oracle
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Enterprise 2.0
• Social Software• Open Culture• New Organization
Forms
ELEMENTS AREAS Of IMPACT
• Communication• Collaboration• Knowledge
Management• Learning
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Soziales Kapital?
Taken from: Lesser/Strock 2001
Aufbau vertrauensvoller Beziehungen führt zu effizienteren Arbeits-prozessen, somit zu einer effizienteren Organisation
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Value System: Social Capital
• Wie kann in einer virtuellen Welt Vertrauen aufgebaut werden?• Wie erhalte ich Feed-
Back?
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Sunprise 2.0• Blogs• Sun Space• Wikis• Microblogging• Learning Platform• Second Life
• Communication• Collaboration• Knowledge
Management• Learning
ENTERPRISE 2.0 Social Software
Benefits of ENTERPRISE 2.0
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Sunprise 2.0• Blogs• Sun Space• Wikis• Microblogging• Learning Platform• Second Life
• Communication• Collaboration• Knowledge
Management• Learning
ENTERPRISE 2.0 Social Software
Benefits of ENTERPRISE 2.0
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The CEO's Blog
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Nutzen von Blogs• Wissen kann in Form von kleinen Aufsätzen
strukturiert zugänglich gemacht werden• Einbindung von Hyperlinks ermöglicht Referenzen• Kommentare der Leser und Antworten des Autors
machen Blogs interaktiv• Autoren verweisen gegenseitig auf sich und bilden
eine Art “Community”• Durch Verschlagwortung (“Tagging”) sind Beiträge
über Suchmaschinen leicht zu finden• Wissensdatenbanken entstehen!
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Sun External Blogging Platform
More than 5000 Blogs
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Sunprise 2.0• Blogs• Sun Space• Wikis• Microblogging• Learning Platform• Second Life
• Communication• Collaboration• Knowledge
Management• Learning
ENTERPRISE 2.0 Social Software
Benefits of ENTERPRISE 2.0
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Was ist SunSpace?
• Das zukünftige Intranet?• People centric statt Web centric!• Social Networking wie auf Facebook• Wissensmanagement über Wiki• Collaboration - Communities of Practice• Diskussion in Foren• Informationsplattform – Search (Inhalte, Experten),
RSS
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Sun Space Profile Home Page
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Sun Space Network Page
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Sun Space Contribution Tag Cloud
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Use CaseShow all Contribution Tags of a user ordered by Tag Equity (Social value of a tag)
Show the top xx experts for tag x Automatically calculate expertise of users based on the social feedback they receive on their contributions
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Community Development
WIIFM What Is In it For Me ?
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Mein Community “Wert”
Information
DokumentWiki Seite
Blog EintragForum Eintrag
Information Equity IQ
ViewsDownloads
ReuseRatings
Comments
PARTICIPATIONEquity PQ
ViewDownload
RateCommentRe-useTags
PeQ=CQ + PQ
PersonalEquity
CONTRIBUTIONEquity CQ
CQ = IQ+IQ+IQ+...
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Sun Space Community Equity Widget
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Sun Space Community Home
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Sun Space Community Wiki
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Personalentwicklung?• Mitarbeiter bilden “Learning Communities”• Experten sind einfach zu identifizieren• Skill Management: Wissenslücken in der
Organisation ebenfalls leicht erkennbar• Motivation sich einzubringen über Community
Equity Widget• Soziales Kapital für eine effiziente Organisation
wird aufgebaut• Eine offene Unternehmenskultur wird gefördert und
damit die Weitergabe von Wissen
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Sunprise 2.0
• Blogs• Sun Space• Wikis• Microblogging• Learning Platform• Second Life
• Communication• Collaboration• Knowledge
Management• Project Management• Learning
ENTERPRISE 2.0 Social Software
Benefits of ENTERPRISE 2.0
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Sun's “Twitter” Microblogging
“What are you working on”
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Sun's “YouTube” for Learning
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Sun in Second Life
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What does it take?HR of the Future - HR 2.0• Schaffung einer offenen Kultur – HR als Change Agent• Unterstützung bei der Einführung neuer Organisations-
formen (e.g. Communities of Practice)• Innovation im Bereich Compensation & Benefits,
Rewards (WIIFM)• Neudefinition des Begriffes “Karriere”• Neue Formen von Performance Measurement,
Identifikation von Top Talents?
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Volker SeubertJanuary 2008http://blogs.sun.com/vsehr
Vielen Dank für Ihre Aufmerksamkeit!
http://blogs.sun.com/peterreiser/http://blogs.sun.com/vsehrhttp://www.slideshare.net/vseubert
Special credits to Peter ReiserChief Architect Sun Space
BPM Fachgruppe Personalmanagementim Social NET [email protected]