hr summit and expo 2013 brochure

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www.hrsummitexpo.com WHAT WILL INSPIRE YOU THIS YEAR 2 ground-breaking gurus bringing you the latest thinking on management, leadership and engagement 35 sessions at the HR Summit with a new breakout stream for more strategic insights 100+ speakers across 5 days covering all HR disciplines under one roof CEOs reveal what they need from you and how HR can truly partner with the business 50+ free learning seminars on the Expo floor across 3 days for the entire HR team 1 night to celebrate your achievements at the HR Excellence Awards Constantin Salameh Group CEO Al Ghurair Investment Rick Helliwell VP – Corporate Leadership Emirates Wayne Davies HR Director – MEA GE Saleh Al-Harthi GM Leadership Development STC Group Matthew Mee VP– Human Resources Jumeirah Group Abdulrahman Saqr Senior VP HR First Gulf Bank Ashwani Dahiya VP Global HR Analytics American Express Michael Schulz Senior VP HR Petrofac UNRIVALLED SPEAKER FACULTY LED BY +100 THOUGHT LEADERS ACROSS 5 DAYS John Harker Group Director, HR Al-Futtaim Group Strategic Partner GULFT ALENT.com Platinum Sponsor Headline Sponsors Gold Sponsor #HRSE13 6 – 10 October 2013 Sheikh Rashid Hall Dubai International Convention and Exhibition Centre TOM PETERS The ‘Apostle of Appreciation’ HR’s Iconic Employee Recognition and Motivation Guru CHESTER ELTON World’s #1 Authority on Management and Leadership

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The HR Summit and Expo, 7 - 9 October 2013 in Dubai, is the Middle East's largest event for HR Professionals. With a speaker line up of two world-class Gurus and more than 40 regional and international HR leaders, the HR Summit is the place where tomorrow’s strategies are discussed and transformational expertise is exchanged.

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Page 1: HR Summit and Expo 2013 Brochure

www.hrsummitexpo.com

WHAT WILL INSPIRE YOU THIS YEAR2 ground-breaking gurus bringing you the latest thinking on

management, leadership and engagement

35 sessions at the HR Summit with a new breakout stream for more strategic insights

100+ speakers across 5 days covering all HR disciplines under one roof

CEOs reveal what they need from you and how HR can truly partner with the business

50+ free learning seminars on the Expo floor across 3 days for the entire HR team

1 night to celebrate your achievements at the HR Excellence Awards

Constantin Salameh Group CEO

Al Ghurair Investment

Rick Helliwell VP – Corporate Leadership

Emirates

Wayne Davies HR Director – MEA

GE

Saleh Al-HarthiGM Leadership Development

STC Group

Matthew Mee VP– Human Resources

Jumeirah Group

Abdulrahman Saqr Senior VP HR

First Gulf Bank

Ashwani Dahiya VP Global HR AnalyticsAmerican Express

Michael SchulzSenior VP HR

Petrofac

UNRIVALLED SPEAKER FACULTY LED BY

+100 THOUGHT LEADERS ACROSS 5 DAYS

John Harker Group Director, HRAl-Futtaim Group

Strategic Partner

GULFTALENT.com

Platinum SponsorHeadline Sponsors Gold Sponsor

#HRSE13

6 – 10 October 2013Sheikh Rashid Hall

Dubai International Convention and Exhibition Centre

TOM PETERS

The ‘Apostle of Appreciation’

HR’s Iconic Employee Recognition and Motivation Guru

CHESTER ELTON

World’s #1 Authority on

Management and Leadership

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WHAT’S NEWTHIS YEAR

HR Summit and Expo brings you the world’s most prominent management and leadership guru – Tom Peters. Known as the ‘father of modern management’, Tom has paved the way to many management theories and practices that are implemented in today’s best performing organisations. Prepare to be inspired.

We also host one of HR’s iconic thinkers and trendsetters. Armed with a new best seller and findings of a survey of 300,000 managers, Chester Elton will share with you the latest thinking on employee recognition and motivation – a key ingredient in your retention mix.

WHAT WAS bIGJuST GOT BIGGER

With businesses in the region gearing for growth, the show this year is expanding with a move to the prestigious Dubai International Convention Centre to offer you more content, greater interaction and better networking to make you an effective agent of growth in your business.

The programme now has a new breakout stream to give you a choice between 24 extra groundbreaking sessions featuring regional and international HR leaders and experts.

We have increased opportunities to interact with speakers and panellists as well as network with 2,000 peers and industry figures to enrich your experience.

REGISTER bEFORE JuLY 10 AnD

SAVE uPTO $2,397

Welcome to the Middle East’sLARGEST

Gathering of HR Professionals

Endorsed by

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OnE WEEK In DubAI

365 DAYS OF INSPIRATION no matter where you are in your HR career, this year the show promises to deliver great value through many learning and networking opportunities that will keep you inspired and fired up to be more successful.

With a speaker line up of two world-class gurus and more than 40 regional and international HR leaders, the HR Summit is the place where tomorrow’s strategies are discussed and transformational expertise is exchanged.

For the practical know-how to help you with your day to day HR operations, we are bringing you more than 50 free-to-attend seminars spanning across 8 tracks that cover all HR disciplines and specialities.

THE SHOWAT A GLANCESuNDAY 6 OCTObERPre-Summit Masterclasses

MONDAY 7 OCTObERHR Summit Presents: A Day with Tom Peters

HR Expo Opens

Free Seminars on Expo Floor

TuESDAY 8 OCTObERHR Summit Day 2

HR Expo Continues

Free Seminars on Expo Floor

HR Excellence Awards and Gala Dinner

WEDNESDAY 9 OCTObERHR Summit Day 3 Featuring Chester Elton

HR Expo Last Day

Free Seminars on Expo Floor

THuRSDAY 10 OCTObERPost-SummitMasterclasses

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We live in aTom Peters world

– Fortune

Monday 7 October 9.00 – 16.45

HR Summit Presents A DAY WITH TOM PETERS

Tom is co-author of In Search of Excellence – the book that changed the way the world does business, and often tagged as the best business book ever. Sixteen books and almost thirty years later, he is still at the forefront of the “management guru industry” he single-handedly invented.

What is new? A lot. As CNN said, “While most business gurus milk the same mantra for all its worth, the one-man brand called Tom Peters is still reinventing himself.” His most recent effort, released in March 2010: The Little BIG Things: 163 Ways to Pursue Excellence. Tom’s bedrock belief: “Execution is strategy – it’s all about the people and the doing, not the talking and the theory.”

TOMPETERS

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Excellence: Continuing The SearchTalent Time!

Of course, it’s always been the people; but with a new value equation that puts dramatically more emphasis on innovation and creativity and NASA-like “to the moon” projects and multi-enterprise co-operation, talent (big word!) is more important than ever. Strategies and tactics are offered for taking a fresh, radical re-look at the “people (talent!) dimension.” Peters comes at this “bottom up,” focusing on what he calls “Brand You”–instilling an entrepreneurial attitude and penchant for excellence in every employee.

In this compelling presentation, Peters revisits and boldly extends the ideas that helped make "In Search of Excellence" a watershed event in both business

and publishing—and launched the now mammoth “management guru industry.” Admitting, “the older I get, the less boring these ‘basics’ such as ‘people first’ become,” Peters says that these same ideas “that led us to take a gamble on Wal-Mart in 1982 animate the likes of Google, Starbucks and Commerce Bank today. In fact, the 100% implementation of these ideas is far more important—for survival’s sake—than it was 25 years ago.”

This presentation promises to inspire audiences of any type, anywhere. Peters’ own passion and intensity, audiences around the world report, has only grown with the passage of time.

FEATURING11.15 – 11.45

Socialising Your Business to Drive Change, Improve Productivity, Engage Customers and Employees

Leading organisations around the world are seizing the opportunities in moving from using social technologies for basic communication to driving disruptive change in their industries. This phenomenon is driving innovation in two key areas; creating a smarter better-connected workforce and exceptional customer experiences. In this thought-provoking talk, IBM demonstrates how ‘social business’ is enabling companies worldwide to increase employee productivity and access to knowledge, to empower people through effective collaboration and to amplify innovation in many business areas.

Session led by IBM

Networking LunchHosted by

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Monday 7 October 9.00 – 16.45

HR Summit Presents A DAY WITH TOM PETERS

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9.00 – 9.30Business Leaders Dual InterviewHow Business Leaders Perceive and Value Their Human Capital OperationsIn many organisations in the Middle East, the potential for business growth is constrained by neither financial capital nor leadership commitment but by people resources. Companies continue to struggle to have the right talent in the right place when business mandates. This session will shed light on the business – HR dynamics of the past five years and how CEOs view HR in their businesses.

Constantin Salameh, Group Chief Executive Officer, Al Ghurair Investment

Andrew Shaw, Managing Director, Ducab

9.45 – 10.15Strategic Workforce Planning for a Dynamic Pipeline of Critical Talent and Added Value to BusinessEnsuring that business goals are enabled by solid people plans is making HR leaders re-evaluate their HR tactics. The need to identify and fill predicted gaps in critical talent and align it to business planning is becoming a competitive advantage some businesses need to grow in today’s economy. Henry will discuss the bottom-line benefits of a strategic

approach to workforce planning and how it can bolster efficiency. Henry Fares, Head of HR - Middle East & north Africa, DHL

10.15 – 10.30The Impact of Charismatic Leadership: Driving Productivity and ProfitabilityFocused properly, leadership charisma fosters an environment where all of your people have a positive and energetic attitude, are emotionally and intellectually committed to your vision, and are inspired to contribute their very best efforts to the organisation. In this upbeat and energetic briefing, you will learn how you can become more personally charismatic and how to harness that charisma to achieve superior bottom-line results for your business. Deiric will cover the critical connection between engagement, productivity and leadership charisma.

Deiric McCann, Executive Vice President – Europe, Profiles International and co-author of “Leadership Charisma”

11.15 – 12.00The Learning Leaders PanelAlways Learning: How Accelerating Business Changes are Forcing L&D to Evolve With new opportunities to accompany economic recovery, more businesses are exploring different areas for growth. To achieve growth, talent skills and competences need to move hand in hand with the business. Companies now want their talent to acquire and develop new skills more quickly than ever. With new technologies and budget constraints, managing effective L&D has never been this critical to the business. Featuring leading heads of learning, the session will address how to become a “learning organisation”

Lee-Anna Nussbaumer, Director Talent Management, Learning & Development, Emaar Properties

Tara Cherniawski, Director of Learning & Development - Group & Corporate, Jumeirah Group

Brett Preston, General Manager - Group Learning & Organisational Development, Al-Futtaim Group

Mary D’Amato, Assistant Director of HR – Learning & Development, Georgetown university

12.30 – 13.30networking Lunch Hosted by

Tuesday 8 OctoberHR Summit Day 2

A profound summit that encountered

insightful information in depth and introduced

up to date aspects and future trends in a very sophisticated way

Maen Al MousaArasco

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STREAM A STREAM B

14.00 – 14.45 Integrated Talent Management for Long-Term Business Advantages: Retention, Engagement and Performance After the global financial crisis, business leaders realised that their talent practices needed to respond to changes in economic and business conditions. To avoid the pitfalls of having to let people go to cut costs when the business takes a downturn, or battling for scarce talent when there is a market uptake, companies are now focusing on having an integrated ‘talent strategy’ for the business. A strategy that will tie all

HR practices together for strategic and insightful decision-making.John Harker, Group Director, HR, Marketing & Travel, Al-Futtaim Group

14.45 – 15.15 The Big Data Boom: Making Data-Driven People Decisions using Predictive HR AnalyticsMany HR functions in the region have now become centres for large-scale data aggregated from various HR processes and activities like engagement surveys, recruitment assessments, learning behaviours, etc. using this ‘big data’ is now the new frontier of empowering business and people decisions powered by data. Ashwani demonstrates how to put big

data analytics into use of HR decisions to predict unforeseen trends and business outcomes of people strategies.Ashwani Dahiya, Vice President Global HR Analytics, American Express

15.45 – 16.30 Developing Local Leaders for Global Growth and Increased Bench StrengthLeading in different countries and across many operating environments means that a new set of leadership capabilities is required for today’s business leaders. businesses now understand that their leaders have to be globally-aware but at the same time understand and adapt to local market conditions and growth goals.

Rick Helliwell, VP – Corporate Leadership Development & Talent, Emirates

Abdulrahman Saqr, Senior Vice President- HR, First Gulf Bank

Paula McManus, Senior Vice President - Group Talent Development National Bank of Abu Dhabi

Kelli Godfrey, Talent and Development Director - Eurasia and Africa, The Coca-Cola Company

16.30 – 17.15Beyond Attraction: Strategic Employer Branding to Support EVP and RetentionIn the fierce war for talent, employers struggle to keep a competitive edge to not only attract but also retain key people. businesses are starting to look at not only how their brand as an employer is perceived by their future talent but also

by existing workforce. The way the employer communicates its brand to the staff is becoming more important to remain competitive.Cedric Mackellar, Regional HR Director – Middle East, G4S

14.00 – 14.45 Too Big to Ignore: Is HR in the Middle East Ready for the Social Media and Mobile Revolution?The Middle East is one of the fastest growing regions in social media and mobile technology adoption. Employees are now more visible, more vocal and more connected. In this session, Saleh explores why HR cannot afford to miss on the opportunities social media can bring to the business

and the way future HR will be delivered. He will also explain how the challenges and risks ought to be managed.Saleh Al-Harthi, GM - Leadership Development, Rewards and Performance, STC Group

14.45 – 15.15 Identifying Pivotal Talent as Part of a Talent Segmentation Strategy: How to Maximise Return on Improved Talent Performance Most organisations assume that the return on improved performance (ROIP) is equally valuable in all roles at all performance levels, contexts and strategies. This is, however, not the reality. The best companies can identify the roles in their business where improving talent performance has the highest impact on delivering business outcomes.

Peter explores the difference between important and pivotal talent and the analytics process involved. Peter Attfield, HR Director – Retail & FMCG, Alghanim Industries

15.45 – 16.30 People Powering Global Growth: Establishing Global Talent PracticesMore businesses are looking to expand in new and emerging markets in the Middle East, Africa and Asia. Will talent practices developed for a certain market work in a new one? Many HR leaders are now assessing how ‘global’ their HCM strategies are and how to evolve them to fit into business

growth ambitions while maintaining local market mandates. Masoud Golshani-Shirazi, VP HR, Aujan Coca-Cola Beverages Company

16.30 – 17.15‘Leading the Growth’ Case Studies – How Top Organisations are Preparing Their Leaders for the FutureIn today’s economic climate, leaders need to constantly adapt to the changes the business and market conditions dictate. This series of case studies address the leadership life cycle of selecting and assessing potential in leaders, developing their capabilities and managing succession in alignment of business growth.

Ricarda Ruecker, VP Leadership & Organisation Development, MCN

Greg Pascoe, Leadership Consultant, Saudi Electricity Company

Mark Bechtold, Senior HR and OD Advisor, Saudi Aramco

Tuesday 8 October

HR Summit Day 2

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12.00 – 12.30 Promoting Healthy Organisations: Is it Time for a Paradigm Shift in People Management?Today’s HR leadership addresses challenges within healthcare investments purely from a technical point. They leave out optimisation levers that include medical factors that could lead to minimising and preventing claims that drive premiums up and productivity down. This session highlights key cost drivers and control levers relevant to managing a health insurance scheme that every HR manager should know. Sven will give a holistic overview of how to analyse and manage your healthcare investment including health awareness and prevention programmes to aid productivity and cost control.

Dr Sven Rohte, Chief Commercial Officer, Daman (National Health Insurance Company)

12.30 – 13.30networking Lunch Hosted by

11.00 – 11.40The HR Leaders PanelA Vehicle for Business Transformation: How HR Can be Truly Strategic and Drive GrowthAll around the world, HR leaders are being challenged to step up their game and become more ‘strategic’. Companies have been making the transition from a transactional HR approach to a more business enabling transformational HR. This panel discussion will hear from regional HR leaders on how they are transforming their HR structures to support business growth and how HR is being reinvented to enable business transformation and improvement.

Wayne Davies, HR Director – MEA, GE

Matthew Mee, Vice President Human Resources, Jumeirah International

Marc Hoodless, Managing Director – HR, Arqaam Capital

Michael Schulz, Senior Vice President - Human Resources, Petrofac

Ruth McGill, Head of Country HR - EMEA and Americas, Standard Chartered Bank

11.40 – 12.00How HR is Driving Business Turnaround at Silicon Valley’s Founder HP is one of the largest companies in the world with annual turnover of $120b and 300,000 employees. In 2011, its share price dropped by 60% and its financial results were below the expectations of shareholders and analysts. As a result, HP has embarked on a major 5-year turnaround plan, and HR is in the core of it. This case study explains the impact

of HR on the financial results of a blue chip like HP. Diaa Mohamed, VP - Global HR Services, Hewlett-Packard

9.00 – 10.30How Great Leaders use Recognition to Develop a Culture of Belief and Deliver Big ResultsIn this very interactive and engaging session based on the new York Times best selling book, “All In” and research from over 300,000 surveys on high performance organisation, Chester will inspire you on how to Engage, Enable and Energise your workforce through the power of recognition. The simple formula of E+E+E outlines how high performance organisations deliver extraordinary results through creating the right culture at work. The session focuses on energising your people through effective recognition and in short, getting your people “All In” and committed at your organisation.

Chester has authored and co-authored 6 new York Times best sellers in a row and his work on workplace recognition in “The Carrot Principle” is the seminal work on the subject. “The Orange Revolution” took the concept of teamwork to the next level. now with “All In: How the best Managers Create a Culture of belief and Deliver big Results!” the concepts of getting the right culture at work and how right culture is every company’s competitive advantage, are again changing the way leaders look at their people and their unique advantage in their markets.

CHESTER ELTON

This was one of the best events I have attended. The experiences

helped in giving us the right examples that I will never forget

Abeer Al MehairbiADCO

Wednesday 9 OctoberHR Summit Day 3

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13.30 – 14.15The Business of Nationalisation: Embedding Nationalisation in Corporate Culture and Values for Holistic GrowthIn the wider GCC, talk of nationalisation has been on going for many years and continues to dominate most HR agendas in 2013 and beyond. More and more, private companies operating in the region are required to increase the number of nationals working for them. On the stage, leading companies share their take on nationalisation and insights on developing national talent for the future.

Leslie Thurogood, SVP Competence Assurance, MubadalaMasoud Al Maskary, HR Director, Oman SailMeshari Al Bannai, VP HR, Dubai AirportsNadia Al Muehairi, Director of HR, Ministry of Labour

14.15 – 14.45The Science of Positive Thinking: Fostering Employee Mental Wellbeing to Influence Productivity and PerformanceOrganisations across the Middle East have to deal with the impact of reduced employee productivity, poor job satisfaction, high levels of stress, and high staff turnover caused by physical and mental fatigue. unless organisations take serious steps towards creating a positive climate, they will find themselves bearing heavy increased costs that eat their profits.

Oussama explores how organisations can provide a climate to nurture and grow positive thinking that leads to improved and sustained employee well-being.Oussama Mansour, CEO – Middle East, Profiles International

14.45 – 15.15 HRMS 2.0: The New Wave of HR Technology and Integrated Talent Solutions The technology revolution has not left HR unaffected. Innovative HR solutions are now becoming more affordable, scalable and accessible by not only big organisations but also SMEs. There is a new wave of cloud-based systems, mobile apps and integrated solutions that is making the

old systems obsolete and many organisations are considering the transition. Henrik will showcase the new trends in HR technology and how they facilitate business alignment. Henrik Hansen, Director - Global Head of HR Information Technology, Medtronic

15.45 – 16.30 Engaging A Multi Cultural Workforce: Making the Business Case for Sustainable Engagementbusinesses are investing more in understanding what makes their employee committed and acting on it. HR directors have started to realise that in a multi-cultural organisation, engaging one segment of the workforce requires a different approach than that of another. In a panel made up of prominent HR leaders, the discussion will revolve around different engagement drives for workforce groups and ways to sustain engagement.

Fareda Abdullah, Head of HR, Majid Al Futtaim GroupFahad Abdulkareem, HR Director for Arabian Peninsula, P&GAlberto Martinez-Sanguino, HR VP for Gulf, Schneider ElectricKifaya Abu Thallam, HR Advisor - Group HR, Tawazun

16.30 – 17.15Next Generation of Total Rewards Structures that Deliver Maximum Business Value for SpendAlthough new elements were introduced, most businesses in the Middle East still rely heavily on fixed pay and allowances to attract talent. This approach has given companies very little room and flexibility to align their rewards practices to their business objectives. Employers are now

considering new structures to their total rewards strategies to balance the challenge of managing labour costs with the goal of attracting and retaining key talent. Ramakrishna Krovvidi, SVP - Organisation Development, du

STREAM A

13.30 – 14.15The New Borderless Workplace: How Technology Has Revolutionised How and Where People Work and Why HR Should CareThere is no doubt that in the past decade, technology innovation has been accelerating at a very high pace and having a big impact on the way people work and collaborate. The Middle East is not isolated from these trends and companies are increasingly embracing new technologies and introducing work flexibility programmes to increase productivity, engagement and collaboration.Speaker to be announced

14.15 – 14.45From 40% Employee Satisfaction to Top 10 Employer: The ARASCO Story of HR TransformationA HR transformation journey at ARASCO started in 2008 with a vision to become one of Saudi Arabia’s top employers. The vision was translated into a clear and vivid strategy to reconstruct the HR function to enable successful execution of this strategy. Khaled shares how ARASCO took their 40% employee satisfaction

levels to 98% in 4 years. He details the phases the execution plan comprised of and the lessons learnt from implementation.Khaled Alhanaky, Chief Shared Services Officer, ARASCO

14.45 – 15.15 Enterprise Career Management to Exploit Internal Talent Potential and Increase Retention Most employees place career development and progression among their top motivators and retention factors. Companies that learned to build transparent career maps and mobility programmes are greatly outperforming those that have not. brett addresses the different

career models exist today and how multi-dimensional career paths are the answer to the growing challenge of balancing employee and business aspirations. Brett Preston, GM - Group Learning & Organisational Development, Al-Futtaim Group

15.45 – 16.30 How Investing in Employee Welfare Increased Engagement: A Qatar Museums Authority Case Study HR leaders are constantly looking at innovative ways to reward and recognise their people to maximise engagement and retention. A new rising trend also looks at the well-being of employees, work-life balance and their link to productivity and engagement. The QMA has recently invested heavily in a new employee welfare

programme. Sharoq will showcase the rationale behind the investment and how they launched the initiative and ensured employee buy in and the measures they put in place to gauge ROI.Sharoq Al Malki, CHRO, Qatar Museums Authority

16.30 – 17.15A New Front for Battle: Attracting Talent in Emerging and New MarketsAlthough the business opportunities are very lucrative, the people side of the growth has presented many challenges. Talent is very scarce and often very expensive. Market practices are not visible and hard to benchmark against. Technical expertise is lacking and

becoming harder to retain. Oluwafunke will share MTn’s own experience in nigeria and what you can learn from it.Oluwafunke Amobi, GM, Organisation & Talent Development, MTN Nigeria

STREAM B

Wednesday 9 October

HR Summit Day 3

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Masterclass A

Strategic Workforce Planning- Right People, Right Place, Right Time

On the top of list of HR challenges, you will find aligning people strategy to business strategy and shaping the organisation so that it is agile enough to deal with both expected and unexpected events. The answer is Strategic Workforce Planning. At this masterclass, you will learn how to:

• Develop HR contribution from data to insight and use qualitative and quantitative information about your human resources in support of business strategy

• understand methods for ensuring that the demand for people - numbers, knowledge, skills, attitudes, and values - are matched with supply of such attributes

• Design a process by which people considerations are raised in the business strategy-setting debate and to ensure that business-based plans are put in place for the people outcomes of this debate

Led by Paul TurnerProfessor BCU, Former HR Director Loyds TSB and BT, Former VP, CIPD

Masterclass B

Why We Hate HR: What HR is Doing Wrong and What You Can Do to Put it Right

At the top, decision makers are struggling to demonstrate where HR adds value. On the operational side of the business, employees see very little action in terms of career development, promotion on merit, performance management or in terms of HR protecting employees from bad practices and bad managers.Attend this interactive and case study packed masterclass to:

• DiscoverhowyourorganisationandyouremployeesreallyperceiveHR• Learnwhereyouaregoingwrongandwhatyouarenotdoingatall• Identifyspecificproblemareasinyourorganisationthatcanbeaddressed•Createactionpointstoaddresstheperceptiongaps•Takehomeaseriesofactionsandinvestigationplanstoimproveallareas

of HR in your business

Led by Paul Walsh Master Trainer and Consultant, 15 years of HR experience in the GCC

Masterclass C Part of “The SHRM Experience @ HR Summit”

The SHRM Competency Model - Elements for HR Success™

SHRM's Elements for HR Success™ is a comprehensive competency model designed to assist HR professionals across all career levels. This masterclass will cover:

• The theory and application of effective, validated competency models • The application of detailed proficiency standards • Real world examples applying the model in behavioral interviews,

performance management and assessments

Masterclass D

Making the Jigsaw Fit Together: A Business Integrated and Clearly Communicated HR Strategy

This masterclass experience provides you with the tools and expertise to build a structured approach to successful HR strategy execution. You will learn how to:

• use network and stakeholder analysis tools to identify the needs of your cross functional colleagues and how to build mutual understanding and benefit

• Assess your company’s strategic people priorities and validate their alignment with business strategy

• Take a lead role in influencing the creation and nurturing of a strong and positive culture that makes things happen and translate strategy into action

• Develop a structured and interactive communication plan to ensure your strategy is clearly communicated and understood by all employees

Led by Tim Savage Former CHRO of Jumeirah Group, Fromer HR Leader, Le Meridian, 32 years of HR Experience

Masterclass E

Great Leaders Engage People: Develop a Customised Engagement Strategy with an Execution Action-Plan

Employee engagement is the single most important distinction between outstanding and struggling organisations. That's why as an HR Leader, it's important that you provide leaders with answers, support and a framework within which they can improve their team’s engagement levels. At this masterclass, you will:

• Learnwhatprocessesandmanagementcompetenciesyouneedtodevelop to make sure your best employees remain engaged

• Learntoevaluatethecurrentlevelsofengagementwithinyourorganisation using quantifiable and convincing indicators

• Gaintheknowledgetodevelopstrategiesandmeasurestoincreaseengagement levels

• Formulateaclearandcustomisedactionplanforexecutingyourengagement strategy

Led by Basem Al AttarBest Selling Author, Change Agent and Master Trainer

Masterclass F Part of “The SHRM Experience @ HR Summit”

Strategic Human Resources: Delivering Business Results

This masterclass is a condensed version of one of SHRM's most popular OD programs. using practical, real-world methods and examples, the masterclass will:

• Provide real-world examples of effective organisational and HR strategy• Give you practice in creating an HR strategy that is linked to a business

strategy• Outline concrete steps and information for creating an implementation

plan

Thursday 10 OctoberSunday 6 October

6 Full Day (8.30 - 14.30)

MASTERCLASSESMORE LEARNING BY DOING

The SHRM Experience @ HR Summit - The world's largest HR association comes to Dubai

SHRM is joining the show this year to bring you “The SHRM Experience @ HR Summit” – a number of masterclasses, keynotes and open seminars led by senior SHRM faculty that give you exclusive access to world-class SHRM content right here in Dubai.

For a details on “The SHRM Experience @ HR Summit” go to hrsumitexpo.com/SHRM

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A NIGHT TO CELEBRATE A YEAR OF HARD WORK

The HR Excellence Awards showcase the best HR talent in the Middle East and honour professionals for their outstanding contributions in creating a high performing workforce for the future.

FEATURING INSPIRATIONAL KEYNOTES

AWARD CATEGORIESHR Professional of the YearHR’s Rising StarEmployer of the YearHR Initiative of the YearAchievement in Government HRNationalisation Initiative of the YearRecruitment ProgrammeLearning and Development ProgrammeLeadership Programme

To know more and to submit an entry

visit hrsummitexpo.com/awards

Entry Deadline: 31 July 2013*Companies can only enter 3 categories (Excluding HR Professional of the Year and HR Rising Star)

Become an Award SponsorContact Ben Jones

+971 4 407 [email protected]

The Middle East

Tuesday 8 October

HR EXCELLENCE AWARDS

& Gala Dinner

Chester Elton Basem Al Attar

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Taxi Fare on You, 120+ Hours of Free Learning on US

Open to all and free to attend, 50+ seminars present an opportunity for every person in HR to visit the show and learn something new. Plan your visit today and register for free to be on the list.

Whether you are in recruitment, learning or a HR generalist, the Expo this year promises to give you access to over 50 valuable learning seminars led by field experts and HR Practioners. All for free.

While learning is very important to your career, growing your professional network has an equally great impact on how successful you are in your job. Through our structured and facilitated networking Hub, your are guaranteed to meet new peers to exchange tips and best practice.

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Learning & Organisational DevelopmentFor L&D professionals or HR generalists looking to specialise in L&D, this track will feature futuristic sessions on learning methodologies, curriculum development, new learning techniques and development practices.

HR Technology & AnalyticsA track dedicated to bringing you the latest in the HR software industry and HR analytics. You will learn about big data, social media for HR, workforce planning and more. It will also feature demos of the latest HR technologies by leading providers.

Recruitment & Talent ManagementA series of practical seminars discussing new recruitment trends like social recruitment, psychometrics screening and employer branding as well as talent management essentials like career mapping and succession.

HR for Start Ups and SMEA new series of seminars dedicated to HR in small and medium companies as well as new starts ups. It tackles foundational HR issues such as recruitment, policies, employee handbooks, and a lot more.

7 – 9 OctoberThe EXPO

1 FLOOR, 8 TRACKS, 50+ SESSIONS TO CHOOSE FROM

Get Social!

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Where: Sheikh Rashid Hall | Dubai International Convention & Exhibition Centre When: 7 – 9 October | 10.00 – 18.00Why: 50 free seminars, 2,000 colleagues, 50 leading exhibitors and a lot moreHow much: FREEWhat next: Register for FREE hrsummitexpo.com/visit

Showcasing The Latest AndGreatest In HR Innovation

The exhibition hall brings you the leading names in solution providers with their latest thinking and offerings that will enable you to transform your HR operations and stay ahead of the curve. Find out what’s new and innovative in recruitment, learning and development, technology and analytics as well as performance management and employee benefits.

www.hrsummitexpo.com | 13 |

Well covered insights into the future of HR in emerging markets. Great to see regionally relevant data

to align accordingly

Syed Makram AhmadMarks and Spencer

Precise and informative. Enough for one to catch up on the upcoming trends and latest practice. Excellent presentation and topics selection. Interesting and very much in line with current technology and

trends. Extremely useful

Swapna JanardananGL Noble Denton

Employee RelationsLearn more about labour law essentials across the GCC, dealing with grievances, workplace bullying and disciplinary policies. Find out the latest in employee recognition and motivation and how to kick start your engagement initiatives.

Professional Development / New to HRFor the first time in the Middle East, a track entirely devoted to new HR professionals as well as to developing business skills of experienced ones from dealing with difficult situations to public speaking and conflict resolution.

Compensation & PerformanceFor essentials in reward management and the latest in employee benefits, health insurance, staff appraisals and performance management frameworks, this practical track will give comp and ben professionals a chance to learn and network.

The ‘HR Hub’ Networking TrackAn entire track dedicated to bringing you closer to everyone else at the show. Take part in structured sessions including speed networking groups, HR discipline matchmaking as well as other new interactive formats. Bring plenty of business cards.

3 DAYS OF FREE LEARnInGnETWORKInG AnD unLIMITED InSPIRATIOn

Go to hrsummitexpo.com/visit to register today for free

EXPO AT A GLANCE

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HOW THE SHOWWILL HELP YOuShowcase your services this year to more than 2,000 HR professionals and grow your client base with fresh influential leads from across the region and new markets.

The show continues to be the ultimate platform for vendors to launch new products and services by bringing you to the front of line and giving you exclusive access to decisions makers.

Remind your existing clients w hy you are their vendor of choice by being there to share your latest and demonstrate your market leadership and support to the HR community.

For 10 years, the show has been the meeting point for the HR industry in the Middle East with growing numbers attending year on year. In 2012, the event attracted more than 1,200 participants that came to hear about the latest thinking in their field and remain updated with the newest innovations in HR solutions.

The largest HR show in the Middle East 2,000 PARTICIPANTS

SPONSORSHIP AND EXHIBITING

75% 1221

94% 85%

said the main reason for attendance was to keep up to date with new product and trends

participants

found the exhibition a valuable and productive use of their time and will be visiting in 2013

agreed that the show had enhanced their knowledge and skills

IN 2012 SPEAK TO US TODAY!Sponsorship and exhibition

opportunities are limited! Contact Ben Jones for more

details on tailored sponsorship and exhibition packages to meet

your needs on +971 4 407 2432 or [email protected]

FLOORPLAN

SEMINARROOM

SEMINARROOM

SEMINARROOM

SOLD AVAILABLE RESERVED

WHO ATTENDS THE SHOWThrough the show’s comprehensive coverage of the profession and offering value-added learning to every team member in the HR function, the show has been the most inclusive HR event in the region drawing participation from a CHRO level to new HR business partners across all major industries.

The HR Summit and Expo attracts HR professionals from the GCC, the wider MEnA region and is increasingly growing the number of international delegations from India, Pakistan and Africa.

VPs / DIRECTORS / HEADS OF DIVISIONS

40%

HRMANAGERS

20%

LEARNING & DEVELOPMENT

MANAGERS18%

RECRUITMENT & WORKFORCE

PLANNING MANAGERS

13%

COMPENSATION & BENEFITS MANAGERS

9%

JOBTIITLES

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OUR SPONSORS AND EXHIBITORS

Headline Sponsors

Profiles International is the world leader in selecting and developing high-performance workforce through innovative human resource

management solutions. We offer a comprehensive suite of employment assessment solutions that help companies gain a competitive advantage by selecting, hiring, retaining and developing great talent.

Our assessments provide organizations with "People Information" to be used for recruitment and selection, coaching & mentoring programs, promoting, succession planning, 360- degree feedback programs, management and leadership development, training, improving customer service, and other employment issues.

Headquartered in Dubai, IbM's first presence in the Middle East dates back over 60 years to the installation of the first computer at Saudi Aramco in 1947 IbM Middle

East and its business partners provide channel and product management, sales and technical support, product distribution, solution offerings, and business consultancy. IbM currently has groundbreaking initiatives in the fields of cloud computing, nanotechnology, desalination, solar power, eGovernment, healthcare and many more across the region collaborating with leading educational institutes and governments in building a smarter planet. IbM works towards opening up meaningful new possibilities for progress across the region, building smarter energy, transport, healthcare, government and ultimately, smarter cities.

The national Health Insurance Company – Daman launched operations in May 2006 in Abu Dhabi; becoming the uAE’s first specialized health insurance company.

being a specialised and dedicated health insurance provider, Daman is able to offer various insurance plans

for all its customers, ranging from the Government subsided basic plan to the tailor-made Enhanced plans that vary in benefits, services, policy limits and geographical coverage. Through the largest local network of health medical service providers in the uAE and large global network, Daman offers its clients access to the best available healthcare. The company now serves over 2.4 million members, the largest in the region.

Strategic Partner

GULFTALENT.comGulfTalent.com is the leading online recruitment portal in the Middle East, covering all sectors and job categories. It is used by over 3

million professionals to find career opportunities and is the primary online recruitment channel for 5,000 corporations across 9 countries. Headquartered in Dubai, GulfTalent.com covers the markets of Saudi Arabia, Kuwait, Qatar, bahrain, Oman, Egypt, Jordan, Lebanon and the united Arab Emirates. For further information on GulfTalent.com’s recruitment solutions, or to download complimentary copies of its ground-breaking HR research reports, visit www.GulfTalent.com

Platinum Sponsor

TTM associates is a global consultancy firm, which focuses on achieving impact on organisations, teams and individuals through building insight and transforming

mindsets. We are advocates of whole-brain; pragmatic and innovative methods coupled with best practice processes that create a lasting positive change for our partners.

Gold Sponsor bTS the Global Leader in Strategy Alignment and Execution

bTS is a world leading strategy implementation consulting firm. The company accelerates execution by ensuring the workforce is aligned to the strategy, has the right mindset, and has mastered the capabilities needed to deliver business results. bTS leverages customized business simulations and experiential learning initiatives to develop the leadership, business acumen, business innovation and sales skills necessary for superior strategy execution. Partnering with today’s leading corporations, bTS consultants bring passion and deep industry insight to deliver high-impact solutions that help clients achieve better results, faster. Website: www.bts.com

Knowledge PartnerHuman Resource Management and learning excellence. Established in 2003 as part of TECOM Investments, DKV aims to develop the region’s talent pool and establish the uAE as a knowledge-based economy and in 2013 celebrates its 10th year anniversary.

DKV is a unique hub that offers the best selection of Human Resource Management, Consultancy, Training and Personal Development programmes on a picturesque 1km long campus in the heart of Dubai. With over 450 business partners, including SHRM, SHL, Gallup, Towers Watson, Hays, Hewitt and Innovative HR Solutions, DKV aims to establish itself as both a trusted business partner and a centre of excellence for professional development. For further details please visit our website at www.kv.ae

Associate Partnercustomised training solutions is the

in-house division of IIR Middle East, prominent organisation’s no. 1 choice in outsourced business training and performance improvement expertise. Located in the region for 19 years, the IIR experience promises a superior training product with renowned industry experts, leaders in their field. Association with key partners and awarding bodies provides cutting edge business information with recognised certification in the areas of: business & Strategy; Management Development & Leadership; Personal & Professional Development; Finance & Accounting; Project Management; I.T. & Telecoms; HR & Training; Industry & Healthcare; Health & Safety; Sales & Marketing; Public Relations; Real Estate. To find out more, visit: www.iirme.com/cts

Exhibitors

Media Partners

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Please þ the session/s you wish to attend:

deleGate details

First Name: Surname:

Job Title:

Company:

Address:

Postal Code: Country: City:

Tel: Mobile: Fax:

Email:

PAYMENTS

A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.

CANCELLATION

If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics.

AVOID VISA DELAYS – BOOK NOW

Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Five easy ways to Register+971 4 335 2437 +971 4 335 2438

[email protected] IIR Holdings Ltd.P.O Box 9428, Dubai, UAE

www.hrsummitexpo.com

Delegate Price Book by10 July 2013

Book by8 August 2013

Book by5 September 2013 Final Price

5 Days AAA (Access All Areas Pass)(Includes access to HR Summit, Tom Peters Day, 2 Masterclasses, Expo Seminars and Awards Dinner)

$4,999SAVE $2397

$5,099SAVE $2297

$5,199SAVE $2197

$5,299SAVE $2097

3 Days7-9 October 2013

$3,999SAVE $300

$4,099SAVE $200

$4,199 SAVE $100 $4,299

Tom Peters Day Only7 October 2013

$1,999SAVE $300

$2,099SAVE $200

$2,199 SAVE $100

$2,299

Each Full Day Masterclass $ 1,299 $1,299 $1,299 $1,299

Awards Dinner Only8 October 2013 $499 $499 $499 $499

OJ

i ay2018

© Copyright I.I.R. HOLDINGS B.V.HuMAN RESOuRCESBu33JI/RB

EVENT VENUE:

Sheikh Rashid Hall Dubai International Convention and Exhibition Centre, Dubai, UAETel: +971 4 332 1000

ACCOMMODATION DETAILS – EARLY RESERVATION ESSENTIALDubai is particularly busy during this week – please book your accommodation straight away to avoid disappointment. You can contact the IIR Hospitality Desk for assistance on:

Tel: +971 4 407 2693 Fax: +971 4 407 2517Email: [email protected]

Sunday 6 October Monday 7 October Tuesday 8 October Wednesday 9 October Thursday 10 October

Pre Summit MasterclassesA or B or C

HR Summit Day 1with Tom Peters

HR Summit Day 2HR Summit Day 3 Post Summit Masterclasses

D or E or F HR Excellence Award

HR Expo

#HRSE13

6 – 10 October 2013Sheikh Rashid Hall

Dubai International Convention and Exhibition Centre

Conference fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

all registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

CALL: +971 4 335 2483E-MAIL: [email protected]

GROUP DISCOUNTS AVAILABLE

Sunday 6 October Monday 7 October Tuesday 8 October Wednesday 9 October Thursday 10 October

Pre Summit MasterclassesA or B or C

HR Summit Day 1with Tom Peters

HR Summit Day 2HR Summit Day 3 Post Summit Masterclasses

D or E or F HR Excellence Award

HR Expo