HRM in Retail

Presented to:- Prof. Surbhi

Presented by:- Miss. Dipti Shirke

Significance Of Human Resource Management

The personnel perspective The firm hires people, but the focus is not on development

The compensation perspective Firm uses bonus, incentives etc to reward performance

The alignment perspective Firm does see the human capital as an asset but does not

invest in utilizing the capabilities of the same The high performance perspective

Firm views human resource as an integral element of the firm’s strategy implementation.

Conceptual Overview Of HRM In Retail

HRM in Retail Involves: Identifying various roles in the organization Recruiting the persons with the right

attitude to fit the jobs Training Motivation of employees Evaluation of employee performance

1. Identifying The Various Roles In The Organization

Buying and merchandising Store management and operation, and Technology support

2.Recruitment And Selection Newspaper advertisements Visits to colleges Existing employees References Recruitment agencies Websites Screening of Resume Personal interview

3. Training

Introducing new persons/ staff into the organization

Training of sales staff Training of staff/personnel for skill

enhancements

Training Of Sales Staff

Communication skills Product knowledge Company policies on returns and

exchanges Knowledge of the workplace Market awareness Personal grooming

4. Motivation

The organization culture The rewards and recognition The monetary benefits Prospects for growth and job enrichment

5. Evaluation Of Performance

Through goals that have been setThrough goals that have been set

Role Played By HR In A Retail Organization

The HR Pyramid

Creating Organizational Structures

Organizational Structure in Retail

Factors affecting creation of organizational structures, are:

Scope and scale of operation, viz local, regional, national or international

Types of products sold Type of departmentalization, i.e.

functional, product wise or geographic

Organization Structure For Small Organization Structure For Small Stores/ Single Stores/ Independent Stores/ Single Stores/ Independent

RetailersRetailers

Organization Structure Of A Retail Organization Structure Of A Retail Chain/Department StoreChain/Department Store

Functions as per ‘Mazur Plan’ Control Publicity Operations Merchandising

The Mazur Plan for Department Stores