hrm report on ufone company

HR AND ITS ISSUES FACED BY UFONE COMPANY 2014

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Contents

CONTENTS 1

ABSTRACT 2

ACKNOWLEDGEMENT 3

1. INTRODUCTION 4

1.1 HRM OF UFONE: 4

1.2 STRUCTURE OF UFONE 5

1.3 DEPARTMENTS: 5

1.4 HRM DEPARTMENT STRUCTURE: 6

2. PROBLEMS 7

3. REVIEW ANALYSIS 7

4. QUESTIONNAIRES 8

FEEDBACK 12

5. CONCLUSION 13

6. REFERENCES 13


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Abstract Ufone is the second largest cellular network in Pakistan. The head o ff ice o f the ufone is

loca ted in 13-B, F-7 Markaz Is lamabad, Pak is tan. Every Organiza t iona l whether its

multinational, private business or Govt. Offices depend on its people. Telecom industry is

growing in Pakistan with new companies is getting license the competit ion is though as a

result is consumer is get t ing benefits and enjoy low ca ll ra te. With a populat ion o f

15 mil lion countr ie s Ufone is one o f the best te lecommunica t ion ne tworks that

genera te revenue. Ufone Company commenced its opera t ions under the b rand

name o f Ufone from Is lamabad on January 29 2001. Ufone P rovide two k inds o f

services tha t is Ufone Prepay and Pos t P ay. In pos t pay they provide a lot o f

packages such as Uwon, Ushare, P ub lic Demand etc . in post pa id they p rovide a

Black Berry, payment cho ice, va lue added se rvice e tc. Ufone has a lways p layed a

vita l ro le in the deve lopment o f ce llu lar market in Pak is tan. It has bee n a s tep

a head in in t r od uc ing a n inno va t ive p rod uc t in t he marke t. Ufone adop ted

the po licy o f s imp lified tar if fs with no hidden charges. Ufone ta rge ted the midd le

c lass, by introduc ing low rates. U fo ne ha s ne t wor k co ver a ge in mo re t ha n

5885 loca t io ns a nd ac ros s a l l ma jo r h ighw a ys o f t he country. Mob il ink has

910,000 subscr ibers and Ufone has 565,000 subscr ibe rs. A cco rd ing to t he la te s t

mar ke r s u r ve y t he re is 70 .64 % a nnua l g ro wt h in t h is sec to r. So when Ufone

will change the ir techno logy the marke t is open fo r them because the ir p r ices are

low and they a re cate r ing to midd le and lower midd leclass which has quite big ratio

in Pakistan


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Acknowledgement

First of all we are thankful to ALLAH ALMIGHTY for giving us such cooperation and supporting

parents who has given us this opportunity to study here.

I would like to especially thank to “Sir Faisal Imran” for giving us such an opportunity to

prove ourselves.


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1. Introduction

FONE is a Pakistani mobile network company. Ufone is one of the largest mobile

network services providing company of Pakistan. It consists 18% market share among

mobile operators. It has almost 24 million customers.

Pakistan Telecom Mobile Limited (PTML) is a wholly owned subsidiary of Pakistan

Telecommunication Corporation Limited (PTCL) that started its operations in January 2001

under the brand name Ufone.

As a result of PTCLs privatization, Ufone became a part of the Emirates Telecommunication

Corporation Group (Etisalat) in 2006.

Ufone has network coverage in 10,000 locations and across all major highways of Pakistan.

Ufone currently caters for International Roaming to more than 260 live operators in more than

150countries.Ufone also offers Pakistanis largest GPRS &blackberry Roaming coverage

available with more than 150 Live Operators across 105 countries.

More recently, Ufone has become a focused and intensive leader in VAS, constantly introducing

innovative services, which have been the first of their kind in the Pakistani cellular industry.

As the world of telecommunications advances, Ufone promises its customers to stay ahead,

developing and evolving, to go beyond their expectations, because at Ufone, it’s all about U.

Vision Statement of ufone:

“It’s all about U “

Ufone provides superior Service Quality to its customers. We believe in creating superior values

for our customers and meeting their expectations, by listening to their queries and understanding

their needs, constantly providing efficient customer service and optimized solution with multiple

communication modes and well organized feedback

1.1 HRM of ufone: No doubt ufone has very skilled and talented HR department who are

managing it in a very authorized and efficient way. The main responsibil ities of ufone HR

department are:

Employment and recruiting

Transfer, promotion

Training and development

Compensation administration

Health and safety

U


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Employee relations

Benefits and services

Organization planning

Equal employment opportunity

Personal information systems

Behavioral research

1.2 Structure of ufone

1.3 Departments:

Finance Engineering

HR & Admin Marketing & Sales

Customer support IT Information system

Quality Assurance

MARKETING

AND SALES

ENGINEERING INFORMATION

SYSTEM CUSTOMER

CARE

FINANCE HR

& ADMIN

BUSINESS

UNIT

KHI/LHR/FSD

QUALITY

ASSURANC

E

CEO

PROJECT DIRECTOR

BOARD OF DIRECTORS


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1.4 HRM Department Structure:

Who reports to whom?

:

HR DEPARTMENT

HR

OPERATIONS

TRAINING

&

DEVELOPMENT

OUTSOURCE

OPERATION

SENIOR MANAGER HR

HR MANAGER

ASSISTANT MANAGER HR

SENIOR HR EXECUTIVE

HR EXECUTIVE


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2. Problems

ROBLEMS OF HR IN UFONE COMPANY: Following are few main problems of HR of ufone:

1. Lack to follow due process policy due to which they are losing their ace employees.

2. Due to lack of proper advertisement of jobs, they are unable to grab talented employees.

3. They are not following the lead the market pay strategy due to which they are facing high

turnovers.

4. Besides many training opportunities, they are not able to fully polish their employee’s

merits.

3. Review Analysis

EVIEW ON UFONE COMPANY AND ITS ISSUES

Ufone is the second largest cellular network in Pakistan. The head office of the Ufone is located

in 13-B, F-7 Markaz Islamabad, Pakistan. Every Organizational whether its multinational,

private business or Govt. Offices depend on its people. Telecom industry is growing in Pakistan

with new companies is getting license the competition is though as a result is the consumer is

getting benefits and enjoy low call rates.

With a population of 15 million countries Ufone is one of the best telecommunication

networks that generate revenue. Ufone Company commenced its operations under the brand

name of Ufone from Islamabad on January 29 2001.Ufone adopted the policy of simplified

tariffs with no hidden charges. Ufone targeted the middle class, by introducing low rates. Ufone

has network coverage in more than 5885 locations and across all major highways of the country.

Mobilink has 910,000 subscribers and Ufone has 565,000 subscribers. According to the latest

marker survey there is 70.64% annual growth in this sector.

The aim of Ufone is to provide wider coverage, superior connectivity, clear signals & voice

quality. The vision of Ufone is to be the leading telecommunication service provider in Pakistan

by offering innovate communication solutions for our customers while exceeding shareholder

value & employee expectation.

Ufone has maintained itself as the 2nd largest cellular operator in Pakistan with a subscriber base

of around 6.5 million and a market share of nearly 25%. Ufone has seen a subscriber growth rate

of over 200% in the last year, and since the start of 2005 Ufone added nearly 5 million

P

R


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subscribers onto its network. Ufone is providing two kinds of services to satisfy its customer’s

needs as efficiently as possible i.e. prepay and post pay services.

The main responsibilities of Ufone HR is employment and recruiting, transfer , promotion ,

training , development , compensation , administration , health , safety , employee relations ,

benefits and services , organizational planning , organization development , human resource

planning , equal employment opportunity , personnel information systems.

There are three main problems in Ufone HR.

Lack to follow due process policy.

Due to lack of proper advertisement they are unable to grab the best employees for their

organization.

They are not following the lead the market pay strategies due to which they are facing

high turnovers.

To conclude we can say Ufone is day by day exceeding towards success. It is leading many

competitive companies and is succeeding in industry. It is successful in gaining competitive

advantage and fulfilling the needs of customers and coming up to their expectations by providing

them best network in low price.

4. Questionnaires We identify some issues in Ufone Company and for the Verification of these issues we make

some Questionnaires and for the collection of Data in the Form of Stats. You can easily see the

Questionnaires and its format shown on the Next Page.

15 People take part in this Survey that was based on “Issues Faced by Ufone Company” and

give us there Feedback. Detail of People who contributed in these Questionnaires is also

mentioned in this Report.


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QUESTIONNAIRES BASED ON ISSUES FACED BY UFONE

ORGANIZATION

Name ___________________ Occupation ___________________ Age ____________

Gender: Male Female

Due to lack of proper advertisement of jobs, company is unable to grab talented employees.

a. Excellent

b. Good

c. Fair

d. Poor

2. They are not following to lead the market pay strategy due to which they are facing high

turnovers.

a. Excellent

b. Good

c. Fair

d. Poor

3. Besides many training opportunities, they are not able to fully polish their employee’s merits.

a. Excellent

b. Good

c. Fair

d. Poor

4. Ufone being a government organization has relatively less human and financial capital

available as compared to its major competitors that are subsidiaries of large multinationals such

as Mobilink and Telenor.

a. Excellent

b. Good

c. Fair

d. Poor

5. More focus on Internal Recruitment.

a. Excellent

b. Good

c. Fair

d. Poor


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6. Changing technology is also a threat for Ufone because things are changing so frequently in

the market with the change in technology.

a. Excellent

b. Good

c. Fair

d. Poor

7. As Ufone is cellular company and there is cut throat competition among cellular companies in

Pakistan. There are six other companies also working in Pakistan so Ufone would have to face

some growing competitive pressures.

a. Excellent

b. Good

c. Fair

d. Poor

8. Other cellular companies pay equal attention to external recruitment, so Ufone have the threat

of losing the competent employees from external sources.

a. Excellent

b. Good

c. Fair

d. Poor

9. Facing a strong competition from its competitors on providing the best services i.e. Internet

packages, call packages, SMS/MMS packages etc

a. Excellent

b. Good

c. Fair

d. Poor

10. Ufone

a. Excellent

b. Good

c. Fair

d. Poor

Any Suggestion _____________________________________________________________

__________________________________________________________________________


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Details of People shown below who Take Part in Questionnaires and Give there Feedback

S.NO NAME AGE GENDER OCCUPATION

1 Waheed 35 Male Manager (HR)

2 Nadir H Khan 41 Male Manager Proc

3 Rashid Yaqoob 37 Male Sr Exective HR

4 Ayesha Younas 27 Female Sr Exective HR

5 Soham Bin Zafar 31 Male Exective HR

6 Shehryar Aman 32 Male Sr Exective HR

7 Anas Bashir 30 Male Sr Exective HR

8 Fatima Sikander 28 Female Sr Exective HR

9 Essam 28 Male Sales.Sr.Exective

10 Hibba 29 Female Exective HR

11 Mehwish Khan 33 Female Brc.Proc

12 Fakhar Malik 37 Male AM/Pro Dept

13 Khalida Khan 36 Female Working/Exc-HR

14 Robert Seozuze 43 Female HR

15 Shehryar 31 Male Security Exective


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Feedback Individual Feedback about each Question is shown below

SNO EXCELLENT GOOD FAIR POOR

1 0 15 0 0

2 1 7 7 0

3 0 10 5 0

4 0 6 8 1

5 1 13 1 0

6 0 9 6 0

7 1 12 2 0

8 1 8 6 0

9 3 8 4 0

10 9 6 0 0

CHART DISTRIBUTION OF ABOVE STATISTICS

0

2

4

6

8

10

12

14

16

1 2 3 4 5 6 7 8 9 10

1 1 1 13

9

15

710

6

13

9

12

8

8

67

5

8

1

6

2

64

1

Poor

Fair

Good

Excellent


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COMBINED RESULT OF FEEDBACK

EXCELLENT GOOD FAIR POOR

10.67% 62.66% 26% 0.67%

5. Conclusion Telecom Industry is most growing industry of Pakistan still huge investment required for

coverage. The market also has strong competition after the entrance of china Mobile Company as

player .Competitors are hiring professionals to entertain the customer which is resulting

technological implementation and value added services. People are worried about call rates they

don’t prefer particular company. Consumer searches good service with lowest call rates although

companies are min imiz ing ca ll ra te s this wil l re sult more growth in the market.

Ufone b r ing amazing packages to a tt rac t the customers. Ufone p romote their product

through TV commercial, Newspaper, Radio, Internet etc. The choice of people is Ufone because

Ufone price level is low and affordable that every one can say “it’s all about U”

6. References www.google.com

www.slideshare.com

We used these references for the collection of Logos, Pictures But our most of work is done by

ourselves and importantly questionnaires and their feedback done practically.

http://www.google.com/

http://www.slideshare.com/

hrm report on ufone company

Leadership & Management