hrm
TRANSCRIPT
Business Failure
Hassam bin AyubWaqar Tufail
Sony Satellites Started in 1997 P.S.O Pump Swan Camp Islamabad Start-up Capital 100,000 Raw Material Lattened from one supplier Dishes supplied to whole-sellers and retailers Target Market was Gujranwala Business expansion to Lahore and other cities of
Punjab Employees 50
Causes of Sony Satellite Failure Lack of order fulfillment Lack of technology Lack of Capital High rent More Competitors More Workforce than needed Poor Management Lack of Supplier Relationship Stealing of Lattened Lack of Human management skills
Suggestions The Human resource managed properly to
reduce fixed and increase efficiency of operations.
If Business brought machine for production that reduce human element and increase productivity.
The production area(factory) outside city that reduce rent cost.
The business should have strong relation with supplier.
Unicom Started in 2007 Model town Humak Bazaar Cable Network Start-up Capital was 2,500,000 Target Market was Model town Business Expansion to nearby areas First two months profit was 20,000 increased
to 200,000 Employees Eight Ended on Jan 30,2014
CompetitorTeleman Cable NetworkOwner: Mr. Nazar HussainTactics Low Fee Free First Three Months Connection Cutting Offer More Channels
Causes of Unicom Failure Lack of Marketing Skills Poor Management High Licensing Fee Lack of I.T usage No Accountability No Planning Low Response to Complains No proper fee collection Banned Channels
Suggestions Complain Cell Outsource Marketing Employee salary on best effort system Innovation (Ad facility, New Channels) Fee Collection
Coal Started in 2003 Partnership Raw Material from Chakwal Customers was Brick Makers Profit was Rs.5000 per Truck
Causes of Coal Failure High Transport Cost Deceiving Partners High Decency CompetitionSuggestions Agreement Divided Work Cross Check Money Collector employee