Disney’s Grand Californian Hotel

and Spa

Welcome!

Economic Enviornment

Social Environment

Competitive Environment

Technological Environment

Competitive Analysis

Industry Analysis

Inte

rnal O

pera

tions

Analy

sis

Strengths

Weaknesses

Opportunities

Threats

Families

Couples

Business Guests

International Guests

Introduction

Disneyland Television Ad

Reinforcement

A Grand Romance

COME VISIT!